Smart Decisions Only: Analyzing your Data RENE ALVAREZ
#FCMIA 4/29: Data Based Marketing Decisions
Aug 15, 2015
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Smart Decisions Only: Analyzing your Data
RENEALVAREZ
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Where are we Going?
Data
Analytics
How to use them
The Process of Making Data-Driven Decisions
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Data vs Analytics
Websites Social Media
EmailMobile
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Why are Analytics Important?
A Website works for you
Measures how well your site is
working
It tells you what your visitors do
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The Analytics Dashboard
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Foundation Metrics
Visits Pages per Visit
Unique Visitors Average Visit Duration
Page Views Bounce Rate
Website
% of New Visits
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04. Target
Extra Step: Identify Valuable Segments
03. KPI’s02. Goals01. Objective
Measurement Plan
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๏ Where you’re searching from
๏ Language setting on browser
๏ Which browser you’re using
๏ Which device you’re using
Other Metrics
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๏ Operating system you’re using๏ Keywords were used to find you๏ Where the traffic came from
Other Metrics
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The Other Websites
YouTube
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๏ Bounces๏ Opens๏ Clicks๏ Unsubsribes๏ Click to Deliver Rate๏ Actions Completes๏ Avg Revenue per Email
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The TakeawayAnalytics is there to help you make sense of what your customer is doing.
It’s our job to figure out why they’re doing it, and use that info to build better products.
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