FAYE'S Fall 2013 Newsletter

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Fall 2013 Newsletter

Faye’s has always sought to educate our customers – whether it’s the latest fashion or the reasons to shop locally. The latest issue on my radar is the need to raise our consciousness around how and where we source our inventory. And, as we educate ourselves, we educate our clients.

Fashion is glamorous...fashion is fun...but, at the end of everyday, it is a business. Everyone in the fashion supply chain needs to make money: the designer; the manufacturer; the seamstress; the manufacturer’s rep; and the seller.

In the case of companies that have PRICE as their major (only?) value criterion, things can get less than glamorous. They can get downright ugly.

Case in point is the tragedy and controversy surrounding the off-shore garment industry. These stories remain the headlines in all our fashion industry publications, but they were mere mentions in the mainstream press.

Here’s the backstory: The death count in the April Bangladesh Rana Plaza garment factory fire was 1127, and hundreds were injured. This was not an isolated tragedy.

At least 40 incidents causing death and injuries as the result of fires and explosions at garment factories have occurred. Undoubtedly more will follow unless the major fashion brands change their business models.

Women’s Wear Daily reports, “The majority of workers at these factories are young women and mothers trying to eke out a living working 12-hour shifts for pennies a garment (about $37 a month). They produce clothing under contract for corporations like Wal-Mart, J.C. Penney, Bennetton, H & M, The Children’s Place, GAP and Dress Barn.

George Miller, the senior Democrat of the House committee on Education and the Workforce says, “(...work is underway on an agreement that) contains urgent elements necessary to tackle these garment industry dangers. Experts believe that this agreement will only cost ten cents a garment over five years to make needed safety upgrades at these factories.”

If we are consumers of “fast fashion” (cheap, trendy, “disposable” clothing), we need to begin to think about where it is sourced.

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The Fashion Industry’sMORAL IMPERATIVE

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In more upscale, specialty boutiques like Faye’s, our designers are smaller, more exclusive. Our main concern is not that something is cheap – but rather that it is quality, current fashion. So this is far less of a dilemma for us than it is for the stores quoted in the WWD article (Wal-Mart, J.C. Penney, H&M, etc.).

For instance Lafayette 148 is one of our showcase collections. Rather than contracting work in China, Lafayette 148 owns its Chinese factories. They have complete control and oversight over their supply chain, and they afford their factory workers an excellent quality of life. Our new collection, Donna Degnan, is designed and manufactured totally in New York.

But, there are times when “local” sourcing can mean paying more! Case in point is one of our other popular collections, Hard Tail. Hard Tail makes more of a “commodity” product: cotton/ spandex yoga/active wear. A basic legging from Hard Tail retails at $85. Why? Because it is designed and made in L.A. factories where the quality of life is good and workers are compensated fairly. If Hard Tail made this same legging off-shore, it would probably sell for half the price. See the quandary?

The 1911 Triangle Factory Fire in the garment district of New York where 140 women, ages 14-43 were killed, resulted in a complete overhaul of manufacturing business practices in our country.

We can all play a role in the off-shore manufacturing revolution by understanding what is behind our purchases and making responsible and ethical decisions. Over the years, more and more of our customers are curious about sourcing and the business of our business in general. By shopping at stores like Faye’s you help us and our vendors begin to insist workers making our clothes are safe and fairly compensated.

As retailers and consumers, we have a great deal of power and the moral imperative to use it wisely.

As the season transitioned at Faye’s, the bird’s eye view of the merchandise was interesting. Summer SALE merchandise

was colorful and whimsical; the new fall arrivals were primarily black and grey – quite somber, really. While this is always the case, it seems to be more pronounced this year.

We know that there usually is a wide swing in the pendulum. So, are the rich fall accent colors of Bordeaux, moss green and cobalt blue a backlash to the neons and pop colors of the past couple of years? Probably. Leatrice Eiseman, Pantone Color Institute’s executive director, says, “If you ever walked in the forest or the woods

FALL2013

in the fall when the leaves have fallen, there is such a gorgeous mélange of color. This fall’s palette reflects those wonderful fall colors but at the same time there are colors that bring a certain sturdiness and structure.”

If colors are lacking vibrancy, the season more than compensates with richly textured fabrics and embellishments of fur, leather, jewels, and embroidery.

The trends range from Country Gentlewoman to Galactic Goddess. You can find yourself somewhere in this spectrum. I promise!

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lichen

MYKONOS

acai

carafe

vivacious

LINDEN

koi

Turbulence

emerald

samba

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OUTERWEAR• colored fur• knit collar with buckles• plaid and menswear print ponchos• cashmere wraps• wool capes• fur trims and leather/fur combos

HATS AND HAIR ACCESSORIES• fedoras, oversized brim and short brim• newsboy hats• bowler and cloche styles• top hats• asymmetrical fedoras• structured riding caps

HANDBAGS• briefcase styles• doctor styles and structured duffel roll bags• top handles and frame tops• croc, snakeskin, plaid and quilted materials• clutches with hardware closures• heritage and vintage styles

JEWELRY• fabric, metal and feather plume brooches• colored pearls• metal links• silk rope and stone combos• watch links and fobs• sweater and tie clips

SCARVES AND GLOVES• jabot ruffle style scarves• pocket squares• cashmere/wool tie print scarves• silk printed scarves and menswear ties• driving gloves• quilted and snakeskin gloves

DANDY LANDBusiness is the name of the game, and this gender mix takes us down city streets – Carnaby Street, to be exact. Softer interpretations can be traced to the Downton Abbey countryside. This trend thrives on contrasts: part work; part play. City meets country as deep autumnal hues of brown, burgundy, and camel are contrasted with shocks of yellow, orange, blue and purple.

Make no mistake! This is a polished presence – we’re talking a “dandy,” after all. In its strictest interpretation, Dandy Land is a pantsuit, structured briefcase, tied jabot and bowler hat to match. Seventies silhouettes and upholstery patterns are influences, as well.

Materials? Houndstooth; herringbone; tweeds; plaid prints; paisley and status prints; repetitive small scale “tie” prints; menswear suiting; silk and satin.

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great shape

OUTERWEAR• color-blocked fur• cocoon shapes• nylon puffed scarves, jacket and gloves• fur and knit neck rings with buckles• fur stoles• cashmere and knit-fitted hats

HANDBAGS• minimalistic styles• oversized clutches and laptop cases• clutch straps• transparent bags and color-block styles• backpacks• structured totes, satchels and trapezoid shapes

LEGWEAR• stripes• fine-ribbed socks• color-blocks• zippers

SCARVES AND GLOVES• patent gloves• two-tone gloves• elbow length gloves• striped and color block silk print scarves• cashmere scarves and wraps

JEWELRY• thick resin chokers• link jewelry and metal name plates• leather double-wrap bracelets with buckles• men’s watches and watchbands• resin, enamel and metal cuff bracelets• metal collars and tubular metal necklaces

Sports styles have left the track and stepped onto the runway! Gone are the days of literal sport-inspired designs. Sophistication is the name of the game. No longer does this trend headline with logos, eye-catching colors or flamboyant designs. Now it’s simple and streamlined with extra attention towards soft shapes, sporty stylistic elements and clean lines.

Inner health is as important as outer – the desire for purity and restraint is a backlash to an over-stimulated high-tech lifestyle. Balance is the toughest game!

Materials: Cashmere; stretch spandex; nylon; boiled and felted wool; woven, perforated, smooth and patent leathers; plastic, high-tech fabrics.

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OUTERWEAR• shaggy fur vests, stoles and jackets• nubby knit infinity scarves and trapper hats• oversized knit wraps and ponchos• knit and fur combos• fur, shearling, pony hair vests, jackets, neck rings• ear muffs and fur hats

Head-to-toe dressing in everything cozy. Soft blue shades of sky, green moss – a flora and fauna color palette. Camouflage plays a big role, as do flowers, feathers and fur. This trend is an evolution from the “campfire chic” of the last two fall seasons.

Materials: wood, clay and tortoise; raw stones; shearling, fur and pony hair; suede; distressed leather; nubby knits and merino wool; tweed.

Nomad’s Land

HANDBAGS• fur trim and all over fur bags• woven and etched leathers• tortoise and wood detailing• patchwork totes• soft-structured duffels, backpacks and clutches• paisley, floral and earth-inspired prints• animal and insect motif hardware

JEWELRY• geodes, agates, obelisks, and stalagmite shapes• tortoise shell links and disks• brushed and burnished metals• wood jewelry• leather and suede trims• flower, leaf, bird and animal motifs

LEGWEAR• cable knits• mohair and wool knee high socks• knit socks• tweed and woven leggings• graphic nature prints on opaque tights

BELTS• wood grain printed leather and suede• etched metal buckles• wood and tortoise and shell buckles• woven, braided and fabric straps• raw stone buckles• stretch belts with bows• stones and chains• wood links

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STAR WARSIt’s a tough, futuristic world. And the uniform? Armor-like jewelry, protective headgear and spikes to ward off any aliens. Hard lines, durable high-tech materials and leathers are best for intergalactic battles!

Materials: Crinkle and smooth patent; metallic, iridescent and pearlized surfaces; stingray and croc; fused fabrics and yarns; netting; digital prints.

BELTS• ultra-wide corset styles• wide peplum shapes• grommet and nailhead embellishments• strappy bondage styles• croc, snake, ostrich and patent finishes

HANDBAGS• minaudieres and hard case clutches• structured duffels• haircalf, croc and patent materials• spikes, studs and metal hardware• structured computer and attaché cases

COATS• leopard print fur• jeweled fur collars and stoles• fox scares, neck rings and oversized hats/head wraps• embellished lace wraps and shrugs with fur trim• jeweled ear muffs

Opulent dressing in rich, sumptuous fabrics of damask, jacquard and embellished with embroidery and jewels Rich burgundy, deep emerald, and royal purple remind us of Renaissance tapestries. Porcelain white provides the contrast.

Materials: jacquards, damasks, brocades; velvet; taffeta; lace; curly lamb; fox and mink (real and faux).

Decadent Doll

JEWELRY• armor-inspired metal bib necklaces• jet and black stones• metal collars/chokers and cuffs• rough geodes• blackened metals• spikes, skulls and metal disks• crosses, jaguar/cheetah heads

JEWELRY • estate jewels• pearl and rhinestone combos• antique styles and filigree metals• oversized earrings• satin choker necklaces with pendants• cameos and cherubs• cocktail rings and cabochon bracelets

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SCARVES AND GLOVES• embellished scarves and gloves• lace and velvet gloves• taffeta scarves• brocade and floral print gloves• velvet embroidered oblong scarves with silk fringe trim• infinity scarves

From Pauline Nakos, owner and creative director of Lilla P, “Trend may be trend, but at the end of the day,

a woman wants what looks good on her.”

#What? By Chantal “CJ” Otto, Marketing Manager

I can get really worked up on this tech boom sometimes. What is all this stuff? And why do people put the pound sign (alias: HASHTAG) in front of everything? If you asked me what a hashtag is, my definition would be: an internet culture phenomenon that allows us to sum up a thought, experience or occurrence by using the # sign in front of our words. Other people can then look for this metadata (what?!) online. For instance, on instagram, I’ll post a picture of Christian Bale and me, together, on the beach in Maldives, and I’ll add the hashtag #blessed. (This may actually happen, so watch for it!) If you go on a hashtag search engine and look up #blessed you’ll see all kinds of interesting posts, comments and photos. It’s a way to see who’s talking about what. Faye’s has started their own hash phenom with #shopfayes, so please use it when you feel like posting about us – whether it’s on instagram, twitter or any other social media site. I’m into it. Look for us on:

youtube.com/fayesfashionfiles

username: shopfayes

facebook.com/shopfayes

PINTEREST

username: shopfayes

Username: shopfayes

INSTAGRAM

We’re mobile! Join our text club for exclusive WEEKLY offers by texting the word “fayes” to 90583

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Broad SpectrumThe Faye’s Staff is a lovely, diverse group of women. We range in size and body type. And, our personal tastes are widely divergent. We’ve all watched each and every piece of fall merchandise take its place on our floor. Here’s what we lust after for our personal wardrobes:

Faye, Owner/Founder: A leather tote from Annabel Ingalls. I really really really NEED one of these. But, which color?

Linda, Head Buyer/Sales Associate, Mequon:It will have lace on it or ruffles. Land of the beautiful people.

Tiffany, Sales Associate, Mequon: What I really want is a Hermes Birkin Bag. We know that isn’t happening, so my must or lust is to be able to rock leather jeans or leggings.

Michele, Sales Associate, Mequon: Skinny jeans and edgy motorcycle boots! Paired with my new Lafayette double breasted velvet jacket! Can’t wait!

Jill M, Admin, Brookfield:A Leather Jacket...or Faux! – dressed up or down – perfect piece to shake up an outfit!!

Gretchen, Sales Associate (New Kid!), Brookfield:I really need a pair of the AG Jessie Bootcut jeans. They are extremely flattering and comfortable.

Jen, Head Stylist /Visual Merchandiser: I cannot live without a HAT this season. Fedora, floppy knits or even a cute baseball cap.

CJ, Marketing Manager: A vegan leather baseball cap, and a pair of tech-friendly driving gloves...I feel like a superhero suiting up when I slide them on. I’m into the accent pieces for fall. Oh, and a really good book.

Rose, Sales Associate, Mequon: Everyone knows that I need/want/gotta have a new fabulous bag. I know I will find one here!

Loredana, Intern, Mequon: Mixed media is THE trend for fall, and I’m all about it...the Vince sweater with leather sleeves is calling my name!

Linda Z, Sales Associate, Mequon:I’m currently lacking camo in my wardrobe. But, I’m sure to find the perfect piece this season: TOMS booties? Monrow sweatshirt? I’ll be chicly prepared head-to-toe whilst I obtain my concealed carry permit! (She’s kidding, of course.)

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EVENT LINE-UPFaye’s

*Events subject to change. Visit fayes123.com/events for up-to-date info.

Watch Us: Faye’s Fashion Fridays on Channel 4’s The Morning Blend @ 9am:Sept 27 • Oct 11 • Oct 25 • Nov 8 • Nov 22 • Nov 29 • Dec 13 • Dec 20 The Better Half with the Green Bay Packer Wives on Channel 6 @ 1pm Sept 27 • Nov 1 • Nov 22 • Dec 13

Lafayette 148 NY Fall/Holiday Trunk Show Brookfield Only: Thur-Sun, Sept 26-29

Eileen Fischer Live Life Local EventMequon Only: Thur-Sat, Sept 26-28

Linda Richards Fur EventMequon: Mon- Sun, Sept 30-Oct 6Brookfield: Mon-Sun, Oct 7- 13

Aviva Rose Jewelry Event Brookfield: Thur, Oct 3Mequon: Fri, Oct 4

M Missoni EventMequon: Mon-Sun, Oct 14-20Brookfield: Mon-Sun, Oct 21-27

Theory Holiday/Pre-Spring EventBrookfield: Mon-Sun, Oct 28-Nov 3Mequon: Mon-Sun, Nov 4-10

Faye’s Pop-Up Shop @ The Woman’s Club of Wisconsin’s Holiday Boutiques Tue, Nov 12, 5-9 PMFaye’s Pop-Up Shop @ Westmoor Country Club’s Holiday Boutiques Mon, Nov 25, Time TBD

Kalibré Jewelry Trunk ShowBrookfield: Thur-Sun, Dec 5-8Mequon: Thur-Sun, Dec 12-15

1505 W Mequon Rd Mequon WI 5309218900 W Bluemound Rd Brookfield WI 53045

Mequon: 262-241-8386 Brookfield: 262-432-0070www.fayes123.com