FAVORITES On the Post-It I WILL GIVE YOU, respond to the following questions. What is your favorite: 1) Thing—material object you can’t live without 2)

FAVORITESFAVORITESOn the Post-It I WILL GIVE YOU, respond to On the Post-It I WILL GIVE YOU, respond to the following questions.the following questions.

What is your favorite:What is your favorite:

1)1)Thing—material object you can’t live withoutThing—material object you can’t live without

2)2)CommercialCommercial

3)3)TV Show & TV ChannelTV Show & TV Channel

4)4)Magazine / book series / website (non Magazine / book series / website (non gaming)gaming)

5)5)Movie series OR actor/actressMovie series OR actor/actress

Methods of Persuasion!Methods of Persuasion!

Bias and Techniques in the MediaBias and Techniques in the Media

In Your Notes…In Your Notes…

Write down your own definition of “bias”Write down your own definition of “bias”

Methods of PersuasionMethods of Persuasion

Often called, or referred to as…Often called, or referred to as…

PropagandaPropagandaWhen someone tries to change your When someone tries to change your opinion opinion

BandwagonBandwagon

Everybody’s in favor of it; join the crowd.Everybody’s in favor of it; join the crowd.

Plain FolksPlain Folks

The users of this product of proponents of The users of this product of proponents of this course of action are simple, down-to-this course of action are simple, down-to-earth people like you and me.earth people like you and me.

Card StackingCard Stacking

Distorting or omitting facts; telling half-Distorting or omitting facts; telling half-truths.truths.

Emotional AppealsEmotional Appeals

Playing on people’s emotions to promote Playing on people’s emotions to promote the war effort. the war effort.

Usually relies on evoking fear of the Usually relies on evoking fear of the perceived enemy, in the public.perceived enemy, in the public.

Name CallingName Calling

Stereotyping ideas or people with a bad Stereotyping ideas or people with a bad label.label.

DemonizingDemonizing

Involves portraying the enemy as purely Involves portraying the enemy as purely evil, menacing, ambiguity, and aggressive. evil, menacing, ambiguity, and aggressive.

Removes all ambiguity as to whom the Removes all ambiguity as to whom the public should hate. public should hate.

Enemy may be portrayed as a hairy beast Enemy may be portrayed as a hairy beast or the devil himself.or the devil himself.

Glittering GeneralitiesGlittering Generalities

Using “good” labels, such as Using “good” labels, such as democratic, democratic, patriotic, amazing, beautifulpatriotic, amazing, beautiful, and , and excitingexciting, , that are unsupported by facts.that are unsupported by facts.

Catchy SlogansCatchy Slogans

Involves memorable phrases to foster Involves memorable phrases to foster support for the war effort. support for the war effort.

For example, “Remember the Alamo” or For example, “Remember the Alamo” or “Remember the Maine.”“Remember the Maine.”

TestimonialsTestimonials

Seeking support for an idea or product by Seeking support for an idea or product by having it endorsed by a famous person having it endorsed by a famous person such as a sports figure or movie star.such as a sports figure or movie star.

TransferTransfer

Associating a respected person or idea Associating a respected person or idea with whatever is being promoted, such as with whatever is being promoted, such as picturing a well-known athlete in a picturing a well-known athlete in a breakfast cereal advertisement.breakfast cereal advertisement.

Snob AppealSnob Appeal

Only the richest, most important, or most Only the richest, most important, or most discerning people like this idea or product.discerning people like this idea or product.

Patriotic AppealPatriotic Appeal

Involves patriotic language or symbols to Involves patriotic language or symbols to appeal to national pride.appeal to national pride.

Humor or CaricaturesHumor or Caricatures

Involves capturing the viewer’s attention Involves capturing the viewer’s attention through the use of humor to promote the through the use of humor to promote the cause. cause.

The enemy is the butt of jokes.The enemy is the butt of jokes.

Methods of PersuasionMethods of PersuasionQuick ReviewQuick Review

Definition of BiasDefinition of Bias: the personal judgments : the personal judgments that individuals make in their day-to-day that individuals make in their day-to-day liveslives Authors, speakers, teachers… everyone!Authors, speakers, teachers… everyone!

PropagandaPropaganda: when someone tries to : when someone tries to change your opinionchange your opinion Spreads false information in order to harm Spreads false information in order to harm

someone’s reputation someone’s reputation

Make This ChartMake This Chart

Example Technique How Do You Know? What Clues?

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