1. Resonate. Vending machines will be placed in public places where the drink options will be centered on giving, rather than recieving. Options would include: Provide clean water for someone for one year, provide 5 babies with tetanus vaccinations, ect. By giving applicable use of their money rather than just an mount will show people the power of their spare change and their ability to make a differece. 2. EDUCATE and impact. The sides ofthe vending machine will have images that will inform participants more about the crisises the efforts of the vend- ing machine is working towards ending.The images will evoke emotion, yet educate indivdiauls, 3. Fundraise. In addition to raising awareness, the greater purpose of the vending machine is to raise money for UNICEF and their efforts to make the world a better place. The “items” that can be purcahced will range from one dollar to twenty dollars- each price corresponding with a different cause. CHANGE A LIfE TODAY. 'Change A Life Today' will be a gurilla marketing effort to rase awareness and funds for UNICEF efforts. Ved- ning machines will be placed in public areas, ranging from parks and cities to business buildings and airports. These machines will show participants how their pocket change can be used to change someone else's life. The buttons will resepent various giving efforts such as giving someone clean water for an entire year. The hope of this campaign will be to educate individuals while empowering them to see their own world shaping potential. 4. TARGET AUDIENCE. This consumer engagement effort targets every demographic. The locations of the machines will expose all types of people. Everyone has the ability to be infected by the prupose behind the ‘Change A Life Today” machines.
fatheree UNICEF engagement
Mar 22, 2016
fatheree UNICEF engagement
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1. Resonate.
Vending machines will be placed in public places where the drink options will be centered on giving, rather than recieving. Options would include: Provide clean water for someone for one year, provide 5 babies with tetanus vaccinations, ect. By giving applicable use of their money rather than just an mount will show people the power of their spare change and their ability to make a differece.
2. EDUCATE and impact.
The sides ofthe vending machine will have images that will inform participants more about the crisises the efforts of the vend-ing machine is working towards ending.The images will evoke emotion, yet educate indivdiauls,
3. Fundraise.
In addition to raising awareness, the greater purpose of the vending machine is to raise money for UNICEF and their efforts to make the world a better place. The “items” that can be purcahced will range from one dollar to twenty dollars- each price corresponding with a different cause.
CHANGE A LIfE TODAY.
'Change A Life Today' will be a gurilla marketing effort to rase awareness and funds for UNICEF efforts. Ved-ning machines will be placed in public areas, ranging from parks and cities to business buildings and airports. These machines will show participants how their pocket change can be used to change someone else's life. The buttons will resepent various giving efforts such as giving someone clean water for an entire year. The hope of this campaign will be to educate individuals while empowering them to see their own world shaping potential.
4. TARGET AUDIENCE.
This consumer engagement effort targets every demographic. The locations of the machines will expose all types of people. Everyone has the ability to be infected by the prupose behind the ‘Change A Life Today” machines.
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