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Jun 02, 2018

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Divyank Gupta
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    Organized Sector in Indian fast food

    industry

    India is blessed with one of the fastest growing

    fast food market of the world

    The Indian fast food market is growing at the

    rate of 30-35 per annum

    Foreign fast food chains are aggressively

    increasing their presence in India for e.g..

    -Dominos has planed to open 60-65

    outlets every year till 2010-2012

    -yum brand inc. planning to open 1000

    fast food outlets by 2015

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    Major players

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    bout McDonalds

    Formed in 1954,mcd brand is the leading

    global food service retailer with more than

    30,000 local restaurants serving nearly 50

    million people in more than 120 countries

    QUICK FACTS

    mcd was started as a drive-in-restaurant by

    two brothers, Richard and Maurice McDonald

    in californium's in the year 1937

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    Ray kroc,distributor of milk shake

    machine,expressed interest in the business, and

    he finalized a deal for franchising with the

    McDonald's brother in 1954He established a franchising company, the

    McDonald system inc.

    In 1961,he bought out the McDonald brothersshare for $2.7 million and changed the name of

    the company to McDonalds Corporation

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    In India

    1996 - First restaurant opens in India, at BasantLok ,Vihar, New Delhi.

    McDonald's India is a 5050 JV partnership

    between McDonalds Corporation (U.S.A) andtwo Indian businessman Amit Jatia (HardcastleRestaurants Private Limited, Mumbai)and VikramBakshi (Connaught Plaza Restaurants Private

    Limited, Delhi).Two separate operations in Northern & Western

    India.

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    Partners and their management teams

    trained extensively in Indonesia & the U.S.

    Approximately 75% of the menu available in

    McDonalds in India is Indianized and

    specifically designed to woo Indian customers.

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    THE LEGGED STOOL

    The strength of the alignment between theCompany and its employees, franchisees and suppliershas been critical to McDonalds success.This businessmodel enables McDonalds to consistently provide

    customers locally-relevant restaurant experiences andbe an integral part of the communities we serve.

    Franchiseesown and operate the majority of ourrestaurants

    Suppliersprovide food and packaging

    Company employeessupport and deliver restaurantoperations around the world

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    mcd indian supply chain

    SUPPLI RS

    Trikaya Agriculture

    Supplier of Iceberg Lettuce

    Vista Processed Foods Pvt Ltd

    Supplier of Chicken and Vegetable range of products

    (including Fruit Pies)

    Dynamix Diary

    Supplier of Cheese

    Amrit Food

    Supplier of long life UHT Milk and Milk Products for

    Frozen Desserts

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    DISTRIBUTORS

    Radhakrishna Foodland

    Distribution Centres and cold storages.

    Completely dedicated distribution and supply chain.Matching supplier production with deliveries using ERP.

    Quality inspection Program, quality check at 20different points in supply chain.

    HACCP(Hazard analysis critical control points) foodsafety standards emphasizing prevention of faults.

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    Outsourcing the ingredients

    ITEM PLACECheese dynamic dairy industries ltd , pune

    Dehydrated onions jain foods , jalgaon

    Iceberg lettuce trikaya agriculture,pune

    Chicken patty vista foods,taloja

    Veg. patty,veg nuggets, pie's kitran foods,taloja

    Chicken(dressed) riverdale,talegaon

    Buns cremica industries,phillaur

    Eggless mayonnaise quaker cremica pvt ltd,phillaur

    Sesame seeds ghaziabad

    Fish fillet patties amalgam foods ltd,kochi

    Vegetables for the patties finns frozen foods,nasik and jain

    foods,jalgaon

    Mutton and mutton patties al kabeer,hyderabad

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    logistics

    Distributor Quality Management Process

    Operations and Customer Relations

    Quality Control (HACCP/QIP)

    Cold Chain StandardsHygiene Regulations

    Product Handling Standards

    Emergency and contingency plan

    Risk and Crisis management

    Continuous unannounced internal and 3rdparty auditsfor DCs result in superior quality scores regularly

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    DOMINOS

    Domino's Pizza, Inc. is an international pizza deliverycorporation headquartered in Ann Arbor, Michigan,United States. Founded in 1960,

    Domino's is the second-largest pizza chain in theUnited States and has nearly 9,000 corporate andfranchised stores in 60 international markets

    The menu features pizza, pasta, oven-baked

    sandwiches, wings, boneless chicken, salads,breadsticks, cheese sticks, and a variety of dessertitems.

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    Beginning of dominos pizza

    The Domino's franchise started out as just onetiny store. It was purchased and started bybrothers Tom and James Monaghan in 1960. At

    that time, the restaurant was known, not as"Domino's," but as "Dominick's Pizza" and waslocated in Ypsilanti, MI. The two brothers onlyworked as a team until 1961, when James traded

    his half of the business to his brother for theprice of a Volkswagen Beetle. In 1965, the name"Dominick's" was traded for "Domino's."

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    In india

    Dominos pizza opened its first store in India in

    January 1996, at New Delhi. Today Dominos

    pizza India has grown into a country wide

    network of more than 300 stores with a teamof 9000 people. According to India retail

    report 2009, dominos is the largest Pizza

    chain in India.

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    The company operates in three segments: Domestic stores :

    Uses its company-owned stores as a testing

    ground for new products and technologieswhich may then be passed onto franchisees.

    Generates income from company-owned

    stores in the form of store profits.

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    Domestic supply chain :

    Vertically integrated supply system automatic delivery ofraw materials cuts out a lot of the "back of-store"activities.

    Helps in keeping down food costsInternational :

    consists of 3,469 franchised stores outside the United States.

    operates six supply chain centers which manufacture dough anddistribute food and supplies.

    International segment accounts for about 41% ofDomino's storesales worldwide.

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    Procurement of raw materials

    Raw materials like wheat, baby corn, tomatoes andspices are got, out of which wheat was bought infrom jalandhar and then sent to the commissaries inrefrigerated trucks.

    4 commissaries (Regional Centralized Facilities)

    Delhi

    Bangalore Kolkata

    Mumbai

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    Distribution

    Pizza dough processed from the wheat is then sent

    to the retail outlets again in refrigerated trucks.

    Logistics requirement for sending frozen foods, at atemperature of 18:C and of refrigerated trucks in

    which food is sent at a temperature range of

    between 1 to 4:C.

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    Retail Outlets

    Regular stores

    Super stores : High traffic, More counters

    Express stores : those where people were

    expected to walk in and order rather than ask for

    home delivery.

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    Outsourcing

    ITEM PLACE

    Wheat Jalandhar

    Cheese Karnal, Haryan

    Tomatoes Bhubaneshwar

    Spice South India

    Baby Corn Nepal

    Exotic Vegetables Sri Lanka

    Pepperoni Australia

    Jalapeno Spain

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    To remain successful companies need supply chain

    excellence and some will need to re-evaluate their

    current processes and performance with these key trends in mind:

    Demand planning

    Globalization

    Increased competition and price pressures

    Outsourcing

    Shortened and more complex life cycles

    Collaboration between stakeholders andextended supply chain

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    THANK YOU