8/10/2019 fastfoodindustry-120207085523-phpapp02 (2).pptx
1/24
Organized Sector in Indian fast food
industry
India is blessed with one of the fastest growing
fast food market of the world
The Indian fast food market is growing at the
rate of 30-35 per annum
Foreign fast food chains are aggressively
increasing their presence in India for e.g..
-Dominos has planed to open 60-65
outlets every year till 2010-2012
-yum brand inc. planning to open 1000
fast food outlets by 2015
8/10/2019 fastfoodindustry-120207085523-phpapp02 (2).pptx
2/24
Major players
8/10/2019 fastfoodindustry-120207085523-phpapp02 (2).pptx
3/24
bout McDonalds
Formed in 1954,mcd brand is the leading
global food service retailer with more than
30,000 local restaurants serving nearly 50
million people in more than 120 countries
QUICK FACTS
mcd was started as a drive-in-restaurant by
two brothers, Richard and Maurice McDonald
in californium's in the year 1937
8/10/2019 fastfoodindustry-120207085523-phpapp02 (2).pptx
4/24
Ray kroc,distributor of milk shake
machine,expressed interest in the business, and
he finalized a deal for franchising with the
McDonald's brother in 1954He established a franchising company, the
McDonald system inc.
In 1961,he bought out the McDonald brothersshare for $2.7 million and changed the name of
the company to McDonalds Corporation
8/10/2019 fastfoodindustry-120207085523-phpapp02 (2).pptx
5/24
In India
1996 - First restaurant opens in India, at BasantLok ,Vihar, New Delhi.
McDonald's India is a 5050 JV partnership
between McDonalds Corporation (U.S.A) andtwo Indian businessman Amit Jatia (HardcastleRestaurants Private Limited, Mumbai)and VikramBakshi (Connaught Plaza Restaurants Private
Limited, Delhi).Two separate operations in Northern & Western
India.
8/10/2019 fastfoodindustry-120207085523-phpapp02 (2).pptx
6/24
Partners and their management teams
trained extensively in Indonesia & the U.S.
Approximately 75% of the menu available in
McDonalds in India is Indianized and
specifically designed to woo Indian customers.
8/10/2019 fastfoodindustry-120207085523-phpapp02 (2).pptx
7/24
THE LEGGED STOOL
The strength of the alignment between theCompany and its employees, franchisees and suppliershas been critical to McDonalds success.This businessmodel enables McDonalds to consistently provide
customers locally-relevant restaurant experiences andbe an integral part of the communities we serve.
Franchiseesown and operate the majority of ourrestaurants
Suppliersprovide food and packaging
Company employeessupport and deliver restaurantoperations around the world
8/10/2019 fastfoodindustry-120207085523-phpapp02 (2).pptx
8/24
8/10/2019 fastfoodindustry-120207085523-phpapp02 (2).pptx
9/24
mcd indian supply chain
SUPPLI RS
Trikaya Agriculture
Supplier of Iceberg Lettuce
Vista Processed Foods Pvt Ltd
Supplier of Chicken and Vegetable range of products
(including Fruit Pies)
Dynamix Diary
Supplier of Cheese
Amrit Food
Supplier of long life UHT Milk and Milk Products for
Frozen Desserts
8/10/2019 fastfoodindustry-120207085523-phpapp02 (2).pptx
10/24
DISTRIBUTORS
Radhakrishna Foodland
Distribution Centres and cold storages.
Completely dedicated distribution and supply chain.Matching supplier production with deliveries using ERP.
Quality inspection Program, quality check at 20different points in supply chain.
HACCP(Hazard analysis critical control points) foodsafety standards emphasizing prevention of faults.
8/10/2019 fastfoodindustry-120207085523-phpapp02 (2).pptx
11/24
Outsourcing the ingredients
ITEM PLACECheese dynamic dairy industries ltd , pune
Dehydrated onions jain foods , jalgaon
Iceberg lettuce trikaya agriculture,pune
Chicken patty vista foods,taloja
Veg. patty,veg nuggets, pie's kitran foods,taloja
Chicken(dressed) riverdale,talegaon
Buns cremica industries,phillaur
Eggless mayonnaise quaker cremica pvt ltd,phillaur
Sesame seeds ghaziabad
Fish fillet patties amalgam foods ltd,kochi
Vegetables for the patties finns frozen foods,nasik and jain
foods,jalgaon
Mutton and mutton patties al kabeer,hyderabad
8/10/2019 fastfoodindustry-120207085523-phpapp02 (2).pptx
12/24
logistics
Distributor Quality Management Process
Operations and Customer Relations
Quality Control (HACCP/QIP)
Cold Chain StandardsHygiene Regulations
Product Handling Standards
Emergency and contingency plan
Risk and Crisis management
Continuous unannounced internal and 3rdparty auditsfor DCs result in superior quality scores regularly
8/10/2019 fastfoodindustry-120207085523-phpapp02 (2).pptx
13/24
DOMINOS
Domino's Pizza, Inc. is an international pizza deliverycorporation headquartered in Ann Arbor, Michigan,United States. Founded in 1960,
Domino's is the second-largest pizza chain in theUnited States and has nearly 9,000 corporate andfranchised stores in 60 international markets
The menu features pizza, pasta, oven-baked
sandwiches, wings, boneless chicken, salads,breadsticks, cheese sticks, and a variety of dessertitems.
8/10/2019 fastfoodindustry-120207085523-phpapp02 (2).pptx
14/24
Beginning of dominos pizza
The Domino's franchise started out as just onetiny store. It was purchased and started bybrothers Tom and James Monaghan in 1960. At
that time, the restaurant was known, not as"Domino's," but as "Dominick's Pizza" and waslocated in Ypsilanti, MI. The two brothers onlyworked as a team until 1961, when James traded
his half of the business to his brother for theprice of a Volkswagen Beetle. In 1965, the name"Dominick's" was traded for "Domino's."
8/10/2019 fastfoodindustry-120207085523-phpapp02 (2).pptx
15/24
In india
Dominos pizza opened its first store in India in
January 1996, at New Delhi. Today Dominos
pizza India has grown into a country wide
network of more than 300 stores with a teamof 9000 people. According to India retail
report 2009, dominos is the largest Pizza
chain in India.
8/10/2019 fastfoodindustry-120207085523-phpapp02 (2).pptx
16/24
8/10/2019 fastfoodindustry-120207085523-phpapp02 (2).pptx
17/24
The company operates in three segments: Domestic stores :
Uses its company-owned stores as a testing
ground for new products and technologieswhich may then be passed onto franchisees.
Generates income from company-owned
stores in the form of store profits.
8/10/2019 fastfoodindustry-120207085523-phpapp02 (2).pptx
18/24
Domestic supply chain :
Vertically integrated supply system automatic delivery ofraw materials cuts out a lot of the "back of-store"activities.
Helps in keeping down food costsInternational :
consists of 3,469 franchised stores outside the United States.
operates six supply chain centers which manufacture dough anddistribute food and supplies.
International segment accounts for about 41% ofDomino's storesales worldwide.
8/10/2019 fastfoodindustry-120207085523-phpapp02 (2).pptx
19/24
Procurement of raw materials
Raw materials like wheat, baby corn, tomatoes andspices are got, out of which wheat was bought infrom jalandhar and then sent to the commissaries inrefrigerated trucks.
4 commissaries (Regional Centralized Facilities)
Delhi
Bangalore Kolkata
Mumbai
8/10/2019 fastfoodindustry-120207085523-phpapp02 (2).pptx
20/24
Distribution
Pizza dough processed from the wheat is then sent
to the retail outlets again in refrigerated trucks.
Logistics requirement for sending frozen foods, at atemperature of 18:C and of refrigerated trucks in
which food is sent at a temperature range of
between 1 to 4:C.
8/10/2019 fastfoodindustry-120207085523-phpapp02 (2).pptx
21/24
Retail Outlets
Regular stores
Super stores : High traffic, More counters
Express stores : those where people were
expected to walk in and order rather than ask for
home delivery.
8/10/2019 fastfoodindustry-120207085523-phpapp02 (2).pptx
22/24
Outsourcing
ITEM PLACE
Wheat Jalandhar
Cheese Karnal, Haryan
Tomatoes Bhubaneshwar
Spice South India
Baby Corn Nepal
Exotic Vegetables Sri Lanka
Pepperoni Australia
Jalapeno Spain
8/10/2019 fastfoodindustry-120207085523-phpapp02 (2).pptx
23/24
To remain successful companies need supply chain
excellence and some will need to re-evaluate their
current processes and performance with these key trends in mind:
Demand planning
Globalization
Increased competition and price pressures
Outsourcing
Shortened and more complex life cycles
Collaboration between stakeholders andextended supply chain
8/10/2019 fastfoodindustry-120207085523-phpapp02 (2).pptx
24/24
THANK YOU