Fast Tech for Faster Food

Fast Techfor

Faster Food

44% of consumers had used some kind of technology when visiting a restaurant,

up from 30% the previous year

https://www.emarketer.com/Article/More-QSR-Diners-Using-Guest-Facing-Ordering-Technologies/1013871

Customers visit 6% more often and spend 20% more when using technology to place an order.

https://techcrunch.com/2017/03/15/mcdonalds-begins-testing-mobile-order-pay-ahead-of-nationwide-launch/

Mobile order ahead will be a $38 billion industry by 2020 – accounting for 11% of QSR sales.

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http://www.comparecellular.com/wireless-news/2016/04/27/mobile-restaurant-orders/

Mobile order and pay speeds up the dining experience by allowing

customers to bypass lines.

It’s critical to make sure

digital doesn’t interfere with the in-store experience

Starbucks initially struggled to cope with the extra traffic, then dedicated in-store resources to the influx of mobile-ordering customers.

McDonald’s is completely redesigning kitchen & dining processes to ensure mobile orders are filled on time with no waiting or waste.

Shake Shack has decided to mimic

the in-house ordering system;

extension, not reinvention

"Deals and promotions play an important role in digital ordering. When consumers order digitally, they are twice as likely to order on a deal, and that deal is usually a coupon. Twenty-nine percent

of all digital orders used a coupon."

https://www.npd.com/wps/portal/npd/us/news/press-releases/2017/digital-foodservice-ordering-continues-double-digit-growth-in-us-and-now-accounts-for-19-billion-foodservice-visits/

There’s a natural alignment between mobile ordering tech and mobile loyalty.

QSR brands need to combine mobile convenience with the real-time relevance of personalized marketing to dominate dining.

https://www.freepik.com/free-vector/coffee-shop-building-facade-with-signboard_1310934.htm

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