Fast Pitch Forum (Visible Technologies)

Social Media Brand Management for the Enterprise

Company Background

Founded in 2005

Headquarters in Bellevue with 83 employees

Industry-leading products for listening, measurement and engagement in social media conversations (TruCast®) and online reputation management (TruReputation™)

Privately-held- Series A funding of $3.5M in August 2006 (WPP)- Series B funding of $12.0M in October 2007 (Ignition Partners & WPP)

Awards Won:

2© 2009 Visible Technologies

3© 2009 Visible Technologies

In A Nutshell…

Social media is exploding

Brands no longer in control of their destiny

Consumers “own” brands…and blog about it!

Marketing investment continues to shift online

Proven SaaS model, that scales

Very seasoned team

We are defining Brand Management for the Enterprise

75% of US consumers participating in social media – Forrester ’08

133m blogs indexed since 2002 – Technorati ’09

Twitter grows to over 7.5M users in a year

Facebook user growth in the +35 demographic has double last 60 days to 12M with more of them than 18-24 year olds– Facebook ’09

Visible Technologies already collects 230M conversations and it grows by 1M+ a week!

Market Being Validated With Investment

“95% of social media marketers will maintain or increase social media spending.” - Forrester

Social Media “Listening” Platforms: category, $150-$250M in 2008 revenue and growing - Forrester ’09

Word of Mouth marketing: $1.35B in 2007 growing to $3.7B in 2011 - PQ Media ‘Q4 ‘08

Multi Billion dollar market opportunity when factoring in PR/Marketing, CRM and other aspects of a business that social media enriches.   

4© 2009 Visible Technologies

Source: AdMedia Partners 2009 Market Survey

Anticipated Spending in Online Marketing Sectors in 2009

Up Flat Down

Word of Mouth/Social Media Marketing 77% 12% 11%

Behavioral/Contextual Marketing 70% 22% 7%

Online Media Buying/Planning 47% 40% 13%

Market Research 27% 50% 23%

“In 2009, P&G will reduce spending on traditional research by half and devote the remaining 60% to “listening” research.”

One TruCast, Many Solutions

5© 2009 Visible Technologies

Monitor

Aggregate

Observe

Analyze

Engage

Sentiment

Measure

Search

Product & Market ResearchSocial Media

ConversationsE

nterprise

Marketers

Advertisers

Public Relations

Customer Service

Human Resources

Enterprise

Investor Relations

Visible Is Positioned To Win

“Visible offers an impressive technology stack. Visible delivers strong reporting capabilities and is the vendor best positioned to extend social media analysis data and attributes into CRM systems”

Suresh Vittal, Forrester Wave Listening Platforms, Q1 2009

6© 2009 Visible Technologies

The Global 2000 Rely on Visible Technologies

7© 2009 Visible Technologies

Thank you