Fast Food Research Study Ashley Peterson Brandi Guertin Lexi Bean Luke Healy Matt Stagnone
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Fast Food Research Study
Ashley PetersonBrandi Guertin
Lexi Bean Luke Healy
Matt Stagnone
2
Introduction
• Franklin Pierce College was founded in 1962 by Frank S. DiPietro
• This research project was conducted from September to December of 2004 for the population of Franklin Pierce College.
• The population of our survey was based on the 1,591 Franklin Pierce College students on the Rindge campus.
3
Problem Statement
Our research team came to the conclusion that there is a lack of fast food facilities in
the Rindge area. We came to the conclusion that:
Research is necessary to determine if Franklin Pierce College students would
patronize a fast food chain in Rindge, NH
4
Research Objectives
• Determine what criteria are important to consumers with respect to patronizing a fast food establishment.
• Determine which fast food restaurant would be most successful in the area.
• Determine fast food spending habits.
5
Methodology
• First, our team identified the problem of the lack of fast food restaurant choices in the area. We conducted primary research on the fast food industry, as well as speaking to others on campus to determine the fast food demand.
• We then created our problem statement.• We then created our research objectives, and created our
survey with our objectives in mind. • We used convenience sampling, by handing out surveys to
30 students (15 boys and 15 girls) of each class standing, Freshman, Sophomore, Junior and Senior.
• We analyzed our data using SPSS software, which created our results so that we could determine our conclusions and recommendations.
6
Survey Questions
1. Are you on the Meal Plan?
2. How many times a month do you go to the Raven’s Nest Pub? Please circle your response.
3. Which fast food restaurant do you most prefer?
Please Rate the following statements:
4. I get hungry between the hours of 10pm and 3 am.
5. I travel outside of Rindge for food.
6. I patronize fast food establishments.
7. I prefer fast food restaurants with the drive-thru option.
8. Based on your own experiences which of the following restaurants has the best customer satisfaction?
7
Survey Continued
9. If there were more fast food options in the Rindge area would you patronize them?
10. What fast food chain would you like to see come to Rindge, New Hampshire?
11. Check the appropriate gender.
12. What’s you current class standing?
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75%
25%
YesNO
Are you on the Meal Plan?
Mode= 1 (yes)
90
5
10
15
20
25
30
0 3 6 9 MEAN
How many times a month do you go to the Raven’s How many times a month do you go to the Raven’s Nest Pub?Nest Pub?
10
2%14%
23%
11%
12%
38%
Papa John's
McDonald's
Wendy's
Subway
Burger King
Other
Which fast food restaurant do you most prefer?
Mode= 3 (Wendy’s)
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2.13
0 10 20 30 40
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Mean
I get Hungry between the hours of 10pm and 3am.
12
I Travel outside of Rindge for food.
2.38
05
10152025
30354045
StronglyAgree
Disagree MEAN
Strongly Agree
Agree
Neutral
Disagree
StronglyDisagree
MEAN
13
2.53
0 10 20 30 40
Strongly Agree
Neutral
Strongly Disagree
Mean
I prefer fast food with the drive-thru option.
14
2.37
0 10 20 30 40
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
MEAN
I Patronize fast food establishments.
15
29%
8%
15% 8%
26%
14% Papa J ohn's
McDonal d's
Wendy's
Subway
Bur ger King
Other
Which of the following restaurants has the best customer satisfaction?
Mode= 4 (Subway)
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Case Processing Summary
120 100.0% 0 .0% 120 100.0%Are you on the mealplan? * What is yourcurrent class standing?
N Percent N Percent N Percent
Valid Missing Total
Cases
Cross Tabulations
Are you on the meal plan? * What is your current class standing? Crosstabulation
Count
30 30 14 16 90
16 14 30
30 30 30 30 120
yes
no
Are you on themeal plan?
Total
Freshman Sophomore Junior Senior
What is your current class standing?
Total
17
Cross TabulationsCase Processing Summary
102 85.0% 18 15.0% 120 100.0%
Based on your ownesperiences, which ofthe following retaurantshas the best customersatisfaction? * Checkthe appropriate gender:
N Percent N Percent N Percent
Valid Missing Total
Cases
Based on your own esperiences, which of the following retaurants has thebest customer satisfaction? * Check the appropriate gender:
Crosstabulation
Count
6 4 10
7 10 17
15 16 31
16 18 34
6 4 10
50 52 102
Papa Johns
McDonalds
Wendys
Subway
Burger King
Based on your ownesperiences, which ofthe following retaurantshas the best customersatisfaction?
Total
Male Female
Check the appropriategender:
Total
18
Cross TabulationsCase Processing Summary
106 88.3% 14 11.7% 120 100.0%
Which fast foodrestaurant do you mostprefer? * If there weremore fast food options inthe Rindge area, wouldyou patronize them?
N Percent N Percent N Percent
Valid Missing Total
Cases
Which fast food restaurant do you most prefer? * If there were morefast food options in the Rindge area, would you patronize them?
Crosstabulation
Count
2 2
12 5 17
37 9 46
21 7 28
12 1 13
84 22 106
Papa Johns
McDonalds
Wendys
Subway
Burger King
Which fast foodrestaurant doyou mostprefer?
Total
Yes No
If there were more fastfood options in theRindge area, would
you patronize them?
Total
19
Limitations
• Small sample size• Time• Confusion of questions by our respondents
(question 9)• Lack of knowledge of SPSS software
20
Conclusions
• Based on our results the top three restaurants students selected to their preference were : Wendy’s with a 38.3% rating. Second was Subway with 23.3%, and McDonald’s with 14.2%.
• 64.2% reported that they travel outside of Rindge for food.
• 59.2% students reported that they patronize fast food restaurants.
21
Conclusions Continued
• 78.3% of students reported that they would patronize a fast food establishment in Rindge.
• Subway was recorded as having the highest customer satisfaction ratings at 28.3%, Wendy’s followed with 25.8%.
22
Discussion
• More than 87.5% of respondents surveyed replied strongly agree, agree, or neutral when asked if they would patronize a fast food restaurant.
• We found that our research for our literature review stated that McDonald’s was the top choice for favorite fast food restaurant. Our survey showed that students would prefer a Wendy’s.
• We also found that our research stated that Papa John’s had the highest rating for customer service. Our survey respondents had little to no knowledge of the Papa John’s restaurant.
23
Recommendations
• A fast food restaurant should open in the Rindge area, preferably close to campus.
• There should be a drive-thru option based on our surveys results of 50% of students strongly agreeing or agreeing with this option.
• There should be a fast food establishment which offers late night service for students. Our survey resulted that 70.8% of students strongly agreed or agreed that they get hungry between the hours of 10pm and 3am.
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Thank you for your time
Any Questions?
The end
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