Brand Spotlight | Brand Loyalty Flagship Reports: Key insights on social networking, device usage, online purchasing and entertainment. Audience Reports: In-depth examinations of particular groups’ attitudes, interests & behaviors. Trend Reports: Tracking the stories of the moment. Marketing & Region Reports: Digital behaviors and trends at a national or regional level. Insight Reports: Deep-dives into some of the most pressing topics for marketers. 33% 30% 21% 16% 25 - 34 35 - 44 45 - 54 55 - 64 54% 52% 42% 40% 40% 37% 37% 36% 34% Egypt Canada South Africa Singapore New Zealand Malaysia Australia Brazil China 31% 31% 29% 29% 28% 27% 26% 26% 26% Indonesia Vietnam South Korea Spain UK Argentina Ireland Taiwan France 25% 23% 23% 19% 19% 19% 18% 16% 14% INCOME Bottom 25% Mid 50% 22% 30% Portugal Poland Italy Japan Russia Germany Sweden Belgium Netherlands % of internet users who are regular eaters of fast food by... Demographics AGE 16 - 24 28% COUNTRY Hong Kong Philippines USA India UAE Mexico Saudi Arabia Thailand Turkey Top 25% 34% 13% 13% 13% 13% 11% 11% 11% 6% 5% Mobile Apps Regular Fast Food Eaters are… MORE likely to use mobile apps to research brands, products or services (28% do) MORE likely to have downloaded or used a branded app in the last month (19% have) MORE likely to have interacted with a brand on an app in the last month (11% have) want their favorite brands to offer a range of useful apps and online services 27% 38% 14% 44% Brand Spotlight | Mobile Apps % of regular eaters at each restaurant chain using food / restaurant apps each month % of regular eaters at each restaurant chain who downloaded / used a branded app last month Regular Fast Food Eaters are… Brand Loyalty Unless stated otherwise, all figures are drawn from our Q1 2017 wave of online research among 86,392 online adults aged 16-64 in 36 countries. Among this cohort, there were 19,950 Regular Fast Food Eaters, 2,520 Regular Burger King Eaters, 2,946 Regular KFC Eaters, 2,330 Regular Subway Eaters & 5,382 Regular McDonald’s Eaters. Regular Fast Food Eaters are defined as those who eat fast food weekly or more. Note that China is excluded from percentages relating to specific/named social networks and apps. …they tend to opt in for personalized loyalty rewards from brands Media Consumption Mobile 3:18 PC/Laptop /Tablet 4:00 Online TV 1:22 2:41 Social Media Broadcast TV 2:14 1:26 Music Streaming 26% IDX 1.46 29% IDX 1.65 29% IDX 2.11 24% IDX 1.75 27% IDX 1.51 24% IDX 1.72 TIME SPENT PER DAY ON THE FOLLOWING in hh:mm among Regular Fast Food Eaters TOP 5 SOCIAL PLATFORMS YouTube 92% Facebook 90% Instagram 63% Facebook Messenger 63% Twitter 60% 32% IDX 1.78 29% IDX 2.09 IDX IDX IDX 33% 33% 32% 31% 1.49 1.47 1.44 IDX 1.42 24% 24% 22% IDX IDX IDX 1.74 1.72 24% IDX 1.70 1.56 24% MORE LIKELY to follow brands they are thinking of buying something from on social media (30% do) 28% MORE LIKELY to opt in for personalized loyalty rewards from brands (62% do) OF INTERNET USERS ARE REGULAR EATERS OF FAST FOOD 28% % OF REGULAR EATERS AT EACH RESTAURANT WHO STRONGLY AGREE THAT... % of Regular Fast Food Eaters who have used / visited the following platforms in the last month … once they find a brand they tend to stick to it Conduct audience targeting Synchronize 8,500 GWI Core data points with the custom re-contact data set Run custom projects at any time Provide questionnaire writing consultancy with a Custom Research Analyst Write insight reports based on this research to offer actionable recommendations Create bespoke projects designed to gather the specific information you need, for example Explore the importance of nutrition to consumers when eating convenience food. If your restaurant chain were to deliver via a mobile app, would customers be prepared to use this service for a small fee? What do consumers feel are the pros and cons about the “eat-in” experience in convenience restaurants? Localized suggestions on new menu items. • - - - - • - - - - • • • • • CUSTOM RESEARCH Having an existing relationship with our core respondents allows us to “re-contact” them, doing this we can: PRO PLATFORM™ Analyzed any audience, date range or selection of countries/regions and build bespoke audiences based on our wide range of demographic, attitudinal and behavioral variables. GWIQ™ Connect your digital audiences to the GWI panel using passively monitored visitation to run ad effectiveness, audience targeting validation and web analytics REPORTS GWI COVERAGE More from GlobalWebIndex Fast Food Eaters