FASHIONISTA - WELCOME TO THE BIG SPENDERS
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FASHIONISTA - WELCOME TO THE BIG SPENDERS
The readers of berlingske.dk loves fashion - and loves spending money on it.
This is actually old news, we - and our clients -
have known this for a long time…
That’s why Berlingske is the leading newspaper in Denmark regarding fashion,
luxury and lifestyle.
- and it gets even better.
We can now offer the target group
“Fashionista” on berlingske.dk.
This means, that you can target our users
who spends up to six times more time on
fashion blogs and don’t mind going on a
shopping spree online.
The users who spends more on bags,
shoes and clothing than the rest of
the population.
But don’t take our word for it. Have a
look at the numbers on the next pages,
where we compare ourselves to one of our
colleagues in the media business.
Enjoy!
1
Average household consumption on shoes per year -
DKK 3.000 and beyond.
berlingske.dk: 130.000 weekly users
Affinity 175
borsen.dk: 28.000 weekly users
Affinity 135
2
berlingske.dk: 40.000 weekly users
Affinity 215
borsen.dk: 6.000 weekly users
Affinity 130
Average household consumption on handbags and
suitcases per year - DKK 3.000 and beyond.
3
Average household consump-
tion on clothing per year -
DKK 15.000 and beyond.
berlingske.dk: 61.000 weekly users
Affinity 266
borsen.dk: 12.000 weekly users
Affinity 200
Asked about fashion:
“Very interested”
berlingske.dk: 70.000weekly users
Affinity 113
borsen.dk: 14.000 weekly users
Affinity 88
4
HOW DO WE DO IT?
Audience Project is an external provider who is deeply rooted in traditional market research, madly in love with technology and has big
global panels with over 1.5 million panelists. This was their starting point for creating a unique ecosystem of interconnected products.
No matter who you are, this means you can identify, reach and validate your audience - the right way.
Since this is behavior, we can’t tell exactly how many at any given time - but we can ensure you, that we will spot them when they are
there…
Let us know put your brand in contact with the right audience.
5
FASHIONISTA PACKAGE
Package 1:
150.000 IMPs with target “Fashionista”
RON - Berlingske Network (approx. two weeks)
Formats:
930*180 - top banner
300*250 - article 1 top
160*600/300*600 - sticky
DKK. 12.750,-
Package 2:
150.000 IMPs with target “Fashionista”
RON - Berlingske Network (approx. two weeks)
Formats:
930*180 - top banner
300*250 - article 1 top
160*600/300*600 - sticky
+
1 full page in Berlingske (1st section or page 3 in lifestyle section “AOK”)
DKK. 40.000,-
6
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