Mumbai, Thursday, November 20, 2014 epaper.dnaindia.com after 3 Manish Mishra K itschy, vibrant prints on contempo- rary silhouettes is the first visual that floats on the mind when you think of her label. The brand is regularly seen in the 150 stores of the iconic Anthropologie. Over to the designer... Let’s talk about AD X Ekaya collaboration. I wanted to make the Benarasi sari more youthful. Honestly, Be- narasi is as good as it gets, it’s close to art. So I reworked the fabric and made it very light and sexy, which is important for women I address. I wanted to make it subtle, gor- geous, wearable and not in-your-face. I wanted to take it out of the shaadi/event bracket and make it wearable at any place and time. Khoobsurat film had a lot of Anupamaa. I was very happy. It was kitsch to a point of extreme. In fact, I never thought some- one like a Kareena would want to wear my clothes. She’s addicted to colours and a spirit of freedom now. What are your signature elements? Colour, craft, a certain ease and high glam. Fav designers. Vivienne Westwood for courage, Dries Van Noten for sensibility and Sabyasachi for gor- geous Indian wear. You alternate between wearable printed pret and sexy bridal. My last spring show at Wills was purely aimed at the international market. I sup- ply to more than 20 countries. For fall, I think of India, however a lot of my busi- ness comes from the western world. Who is the Anupamaa woman? She is a woman who’s in search of her roots but also set free. I want to liberate women and make them happy. I am not here to give them a higher status. They should not worry about size but be happy with having a wholesome body. More im- portantly, a belief in herself. Let’s talk about the evolution of the brand — Anupamaa. What have been your key learnings? A year-and-a-half ago, I would have hesi- tated to call myself a brand. I owe a lot of it to my heritage. It’s a privilege to be born in India. I do have social goals too — the artisans in my own printing units. I want to provide as much employment as I can and take care of the dying crafts. Bolly- wood is definitely new for me, otherwise my focus was always international. Now I’m very comfortable with film actresses and they are a delight to work with. I have learnt so much from actors like Tabu and Vidya Balan. Also, today’s films are so much more fun and intelligent. Business wise, I know how to keep it healthy. I’m very disciplined and consistent. I come to work early. I have learnt that they can be better or worse than me but they can’t be me. I have learnt not to be deterred by challenges. [email protected] Manish Mishra t wasn’t just the current heartthrob Fawad Khan, who rocked it in Khoobsurat essaying a dapper prince. From runways to racks, from sit-down dinners to red carpet events — bandis are clearly the flavour of the season for the style-conscious men. Some prefer to wear them with a pair of denims while others like to take the dressier Jodhpur breeches route. Accessorised with a pocket square, this classic seems like the new evening homme essential. Redefining the relic Designer Raghavendra Rathore, who made cus- tom-made bandis and denims for Fawad in the film says, “The Jodhpuri sleeveless waistcoat has recently gained popularity as people rediscover this relic from our past, it is one of the most compatible outfits for a lifestyle which is hinged between the modern and the ancient way of life. The versatility of this design makes it a popular choice for almost all occasions on our calendar and for both formal and informal functions. Pairing it with a kurta, a shirt and denims or a longer length waistcoat can be paired open with the long kurta.” More suited to our weather The bandi is a very versatile garment and it can instantly dress up your look . Designer Shyamal of the label Shyamal and Bhumika says, “Look- ing at the weather in most parts of our country, the bandi is a very suitable option as opposed to a coat. They can be worn in many ways — they can give a formal look for office as well as a festive look for occasions depending on the colour, fabric and style.” Designer Vivek Karunakaran says, “PM Narendra Modi has been a great ambassador to this style statement ever since he has been in the news. So much so that I even had a four- year-old customer wanting a bandi after being in- spired by Modi.” Styling options galore “Bandis can be styled with pocket squares, pocket watches and stoles. Since bandis are now becoming very popular, one can have a dis- tinctly designed piece with velvet details, tucks, and still look under- stated,” adds Shyamal. The Jodhpuri sleeveless waistcoat seems to be the ultimate party pick for men BANDI IS THE NEW COAT SVA’S TIPS ON HOW TO ROCK THE BANDI Team it with a short kurta and pants for stylish Indian look. Team it with a crisp shirt and formal pants for a formal event. Team a fun printed bandi with a shirt and a pair of jeans for a evening party. Team it with a simple kurta pyjama for a pooja festive look. Pairing it with a kurta, a shirt and denims or a longer length waistcoat can be paired open with the long kurta. —Raghavendra Rathore Leather is trending for Spring The fall staple is now becoming a key SS 2015 essential. Are you ready to upgrade your closet with it? ‘I want to liberate women’ Designer Anupamaa Dayal talks about her new collaboration with Ekaya Moschino Proenza Schouler Balmain Christopher Kane (Clockwise from top) Bandi looks from designers Vivek Karunakaran, SVA and Raghavendra Rathore I
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Mumbai, Thursday, November 20, 2014
epaper.dnaindia.com
after
3
Manish Mishra
Kitschy, vibrant prints on contempo-rary silhouettes is the fi rst visual that fl oats on the mind when you think of her label. The brand is
regularly seen in the 150 stores of the iconic Anthropologie. Over to the designer...
Let’s talk about AD X Ekaya collaboration. I wanted to make the Benarasi sari more youthful. Honestly, Be-narasi is as good as it gets, it’s close to art. So I reworked the fabric and made it very light and sexy, which is important for women I address. I wanted to make it subtle, gor-geous, wearable and not in-your-face. I wanted to take it out of the shaadi/event bracket and make it wearable at any place and time.
Khoobsurat film had a lot of Anupamaa. I was very happy. It was kitsch to a point
of extreme. In fact, I never thought some-one like a Kareena would want to wear my clothes. She’s addicted to colours and a spirit of freedom now.
What are your signature elements?
Colour, craft, a certain ease and high glam.
Fav designers. Vivienne Westwood for courage, Dries Van Noten for sensibility and Sabyasachi for gor-geous Indian wear.
You alternate between wearable
printed pret and sexy bridal.
My last spring show at Wills was purely aimed at the international market. I sup-ply to more than 20 countries. For fall, I think of India, however a lot of my busi-ness comes from the western world.
Who is the Anupamaa woman? She is a woman who’s in search of her roots but also set free. I want to liberate
women and make them happy. I am not here to give them a higher status. They should not worry about size but be happy with having a wholesome body. More im-portantly, a belief in herself.
Let’s talk about the evolution of the brand — Anupamaa. What have been your key learnings? A year-and-a-half ago, I would have hesi-tated to call myself a brand. I owe a lot of it to my heritage. It’s a privilege to be born in India. I do have social goals too — the artisans in my own printing units. I want to provide as much employment as I can and take care of the dying crafts. Bolly-wood is defi nitely new for me, otherwise my focus was always international. Now I’m very comfortable with fi lm actresses and they are a delight to work with. I have learnt so much from actors like Tabu and Vidya Balan. Also, today’s films are so much more fun and intelligent. Business wise, I know how to keep it healthy. I’m very disciplined and consistent. I come to work early. I have learnt that they can be better or worse than me but they can’t be me. I have learnt not to be deterred by challenges.
Manish Mishra
t wasn’t just the current heartthrob Fawad Khan, who rocked it in Khoobsurat essaying a dapper prince. From runways to racks, from sit-down dinners to red carpet events
— bandis are clearly the fl avour of the season for the style-conscious men. Some prefer to wear them with a pair of denims while others like to take the dressier Jodhpur breeches route. Accessorised with a pocket square, this classic seems like the new evening homme essential.
Redefining the relicDesigner Raghavendra Rathore, who made cus-tom-made bandis and denims for Fawad in the fi lm says, “The Jodhpuri sleeveless waistcoat has recently gained popularity as people rediscover this relic from our past, it is one of the most compatible outfi ts for a lifestyle which is hinged between the modern and the ancient way of life. The versatility of this design makes it a popular choice for almost all occasions on our calendar and for both formal and informal functions. Pairing it with a kurta, a shirt and denims or a longer length waistcoat can be paired open with the long kurta.”
More suited to our weatherThe bandi is a very versatile garment and it can
instantly dress up your look . Designer Shyamal of the label Shyamal and Bhumika says, “Look-
ing at the weather in most parts of our country, the bandi is a very suitable option as opposed to a
coat. They can be worn in many ways — they can give a formal look for offi ce as well as a festive look
for occasions depending on the colour, fabric and style.”
Designer Vivek Karunakaran says, “PM Narendra Modi has been a great ambassador to this style
statement ever since he has been in the news. So much so that I even had a four- year-old
customer wanting a bandi after being in-spired by Modi.”
Styling options galore
“Bandis can be styled with pocket squares, pocket watches and stoles. Since bandis are now becoming very popular, one can have a dis-tinctly designed piece with velvet
details, tucks, and still look under-stated,” adds Shyamal.
The Jodhpuri sleeveless waistcoat seems to be the ultimate party
pick for men
BANDI IS THE NEW
COATSVA’S TIPS
ON HOW TO ROCK THE BANDI
� Team it with a short kurta and pants for stylish Indian look.
� Team it with a crisp shirt and formal pants for a formal event.
� Team a fun printed bandi with a shirt and a pair of jeans for a evening
party.� Team it with a simple kurta pyjama for a pooja festive
look.
Pairing it with a kurta, a shirt and denims or a longer length waistcoat can be paired open with the long kurta.
—Raghavendra Rathore
Leather is trending
for SpringThe fall staple is now becoming a
key SS 2015 essential. Are you ready to upgrade your closet with it?
‘I want to liberate women’Designer Anupamaa Dayal talks about her new collaboration with Ekaya
MoschinoProenza
Schouler
Balmain Christopher Kane
(Clockwise from top) Bandi looks from designers Vivek Karunakaran, SVA and Raghavendra Rathore
I