Fashion Retail and Mall Management
Fashion Retail and Mall ManagementPresentation on Category Management : adidasPresented by Diotima BasuMFM, 2014-16NIFT, Kolkata
Introduction
adidas AG is engaged in the production and manufacture of sportswear and sports equipment. Its brands include adidas,Reebok, and TaylorMade-adidas Golf. The company was founded by Adolf Dassler in 1920 It is headquartered in Herzogenaurach, Germany.
Categories
Category
Categories and sub-categories
CategorySub-categoryBrandsMens clothingShirts Sweatpants & Tights Shorts Hoodies & Track Tops Jackets Jerseys Sweatshirts Tracksuits Swimwear Underwear Originals Sport performanceSport style (NEO)Mens footwearFootball Boots Shoes Sandals & Flip Flops Hi Tops Originals Sport performanceSport style (NEO)
CategorySub-categoryBrandsMens AccessoriesBags Socks Hats Other Accessories BallsShin Guards Gloves Watches Scarves Sport PerformanceOriginals
Categories and sub-categories
CategorySub-categoryBrandWomens clothingSweatpants & Tights Shirts Jackets Hoodies & Track Tops Sweatshirts Shorts Sports Bras Skirts & DressesSwimwear TracksuitsJerseys Tops Sport performanceOriginals
Categories and sub-categories
CategorySub-categoryBrandsWomens footwearShoes Sandals & Flip Flops Hi Tops Sport performanceOriginals Sport style (NEO)Womens accessoriesBags SocksHats Other AccessoriesShin Guards Gloves Balls Watches Scarves OriginalsSport performance
Categories and sub-categories
CategorySub-categoryBrandsKids clothingShirts Tracksuits Jerseys Sweatpants & Tights Hoodies & Track Tops ShortsSports Bras Sweatshirts Sport Originals
Kids footwearFootball Boots Shoes Sandals & Flip Flops Hi Tops Sport Originals
Categories and sub-categories
categorySub-categoryBrandsKids accessoriesGloves Bags Hats Shin Guards Socks Sport
Categories and sub-categories
PriceCategoryBrandPrice Range (INR)Mens ClothingOriginals1,599- 10,999Sport Performance1,199-6,999Sport Style(neo)999- 4,999Mens AccessoriesSport Performance99-24,999Originals359- 5,999Mens FootwearSport Performance10,99-20,999Originals1,699-16,999Sport Style (NEO)3,599- 5,999
CategoryBrandPrice RangeWomens clothingOriginals959- 6,999Sport Performance599- 4,299Womens footwearOriginals1,019- 14,999Sport performance1,199- 10,999Sport Style (NEO)2,999- 6,999Womens AccessoriesOriginals359- 3,999Sport Performance99- 14,999
Price
CategoryBrandPrice Range (INR)Kids clothingSport Performance599- 1,499Kids footwearOriginals3,999- 4,599Sport performance3,599- 5,999Kids AccessoriesSport Performance299- 1,499
Price
Percentage Allocation
Percentage Allocation
Percentage Allocation
Financial performance
In adidas brands, sales increased by 12% the currency neutral for the first 9 months.In Originals, sales grew at 9% currency neutral in the quarter.NEO label witnessed a 33% rise in sales with the expansion of product offerings likes jackets, denims etc.
In football sales increased by 31% due to the success of the sponsored teams as well as new product introductions.In running, sales increased 14% in the 9 months period due to the boost technology.
referenceshttps://shop.adidas.co.in/#c/men-clothinghttp://www.global.adidas.com/http://www.adidas-group.com/media/filer_public/aa/b4/aab47948-a45f-40b8-b290-e39d774cfaa0/en_q3_2014.pdf
Thank you
