!"#$#%&#' )* !"#$#%&'()*%+,-%% /$#,%#" Fashion Fete NYC 2013 Networking with a Fashion Backdrop A Fashion and Networking Event International Fashion | Live Entertainment | Sampling & Giveaways | Live Drawing Wardell Duncan - Pres/CEO The Vision 3 Group Tiffani Knowles - Managing Editor NEWD Magazine
Fashion Fete, a dynamic networking party with a fashion backdrop for urban professionals offering the latest in social event marketing and the greatest form of consumer pull marketing for your product and service. Target Age Range: Millennial Generation - 21 -45 that are Young urban professional adults, beauty&fashion enthusiasts, socialites, business owners Expected Number: 500+ | 60% Black |20%Latino | 15%White| 5% Other | Monday, August 19, 2013 from 6 – 10 p.m. at M1-5 Lounge in the Tribeca Section of New York City Sponsor Arrival: 4 p.m.
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Fashion FeteNYC2013
Networking with a Fashion Backdrop
A Fashion and Networking EventInternational Fashion | Live Entertainment | Sampling & Giveaways | Live Drawing
Wardell Duncan - Pres/CEO The Vision 3 Group
Tiffani Knowles - Managing Editor NEWD Magazine
Dear Potential Sponsor,
“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” -Coco Chanel
Fashion Fete, a dynamic networking party with a fashion backdrop for urban professionals
ages 21 - 45. Fashion Fete is offering the latest in social event marketing and the greatest
form of consumer pull marketing for your product and service.
At Fashion Fete, you – the sponsor - will be the star. You will receive a plethora of perks such
as strategic product blog marketing, unique event presentation space, radio, online and television advertisement, viral promotional videos, a social media push, logo recognition on event paraphernalia and on-the-spot consumer test experiences of products/services, etc.
“With the help of social and mobile marketing, prevalent!marketing trends over the past
decade have evolved from primarily push strategies into pull based approaches. What does
this mean?! Pull marketing is about encouraging your prospects to seek you out because
you offer them something of value, something that aligns with their immediate wants and
needs.” – SnapGiant.com
At Fashion Fete, we will partner with you on introducing your product to our demographic of
vibrant consumers using unique pull marketing strategies sure to galvanize the masses in
attendance, converting them into loyal customers.
Our event will be held at a high-traffic venue in New York City and attended by some of tri-
state’s top influencers and socialites like music industry execs, financiers, editors, models,
photographers, make-up artists, hair stylists, designer/stylists, entrepreneurs, etc.
The event includes the following features:
! International cuisine!Product Giveaways! International fashion show!Speed networking!Dancing
!Live mannequin showcase!On-Camera Interviews with attendees!VIP Photo Shoot!Swag Bags!Live Drawing
We invite you to take advantage of this coveted opportunity to integrate your business into
this sensational 2013 summer event!
Cordially,
Tiffani Knowles
Partnership Coordinator
Summary of Event Components
Date and Time: Monday, August 19, 2013
6 – 10 p.m.
Sponsor Arrival: 4p.m.
Venue:M1-5 Lounge
Tribeca Section of New York City
Press Check-in: 5 p.m.
Host Models Promoting Your Product: At the start of the evening, two host models will be
assigned to your brand. They will assist your team in distributing paraphernalia and
giveaways and ensure that your team has all its needs met that evening.
Mannequin Models Promoting Your Product: Depending on your
product promotion, you will be assigned two mannequin models
who will wear your product as part of a live statue showcase.
Once the press arrives, your marketing representative will be
whisked away for pre-event interviews with representatives from
various television, radio, magazine and internet media outlets.
Potential Consumers Experiencing Your Product: As audiences
arrive prior to the main event, they will have the opportunity to
take photos, ogle the live mannequins and sample your
products/services during your live demonstrations.
Main Event Showcasing Your Product: During the main event, the
“fashion in motion” showcase, your fashions will be featured as
the grand finale designs. Opening the showcase will be
independent designers from the tri-state area, the Caribbean,
Europe and Africa. This event will be interspersed with sponsor
interviews, live local business spotlights and exciting on-the-spot
audience interviews for all to see.
Potential Consumers Winning Your Product: At the end of the night, a live drawing – which
hosts have promoted all night and that our audience members have waited for with
bated breath- will showcase items courtesy of our sponsors.
Potential Consumers Sampling Your Product: Swag bags of your sample products, to which
audiences have already been introduced, will be handed to our event goers as they
leave. Expected results = A Highly Attached Customer
EVENT DETAILS
GUEST DEMOGRAPHICSTarget Age Range: Millennial Generation - 21 -45
Expected Number: 500+
Target Psychographics: Young urban professional adults, beauty&fashion
enthusiasts, socialites, business owners
Target Ethnicity Market: 60% Black |20%Latino | 15%White| 5% Other
Expected Industry attendees: Entrepreneurs, music industry execs, models, photographers,
make-up artists, fashion designers,
stylists, talent agents, promoters,
fashion bloggers, local media in
print, radio and television
Celebrity Invites include: Kelli Daniels from HBO’s The Wire;
Edwina Findley from HBO’s Treme;
*Je remiah Ab iah f rom MTV’s
Made;*Janette Bayardelle from
Broadway’s The Color Purple; *Marie
Ojambo, Miss Africa NYC; *Tiah
Knox, Miss Full-Figure USA
*Celebrity attended past Fashion Fete event.
FASHION STATSOver 4 million people are employed in the fashion industry, including
areas of design, manufacturing, distribution, marketing, retailing,
advertising, communications, publishing and consulting. (University of
Delaware)
Each year, over $250 billion is spent on fashion (including accessories)
in the United States and over $20 billion in revenue is generated
annually. (University of Delaware)
Manhattanites spend the most on apparel at $362 per month.
(University of Delaware)
By the time a 10-year-old girl is 50, she’ll have spent nearly 300,000
dollars on just her hair and face.” (Newsweek)
AFRICAN-AMERICAN CONSUMER STATSBlacks are more brand loyal than white consumers. Their buying power (which is projected to
reach $1.1 trillion by 2015), demand increased advertising targeted to African Americans
and media outlets directed toward the black consumer. (NewMediaMetrics)
African Americans were more attached than whites to 73 percent!of the 350 brands looked
at by the study. These brands included everything from Lexus and Google to Tide, Macy’s
and Oreos. (NewMediaMetrics)
Highly attached consumers both contribute 43.7 percent more revenue to a brand and are
43 percent more likely to talk about products and services to friends and family via social
channels.
African Americans top all other ethnic groups in the spending on automobiles, baby care
products, groceries, health and beauty products, personal care products, apparel,
electronics, movies and travel and entertainment. (New Media Metrics)
MILLENNIAL STATS
• Mil lennial col lege students (without full-time jobs) spend $784 a month on discretionary expenses, especially food and entertainment (Mooslyvania Marketing Agency)
Au Couture advertiser may remain at the same cost for two consecutive years and has the
first right of refusal at the end of each contract period.
• Industry Brand Exclusivity as Corporate Sponsor • Your Company Name Co-branded with Event Name• Pre-event Internet Giveaway Promotion• Product Reviews Post on High Traffic Blogs• Radio Mention (50)• :30 Radio Spot (100)• Inclusion in :30 Second TV Ad (12X)• Customer Product Test Experience (pre-event and at event)• Internet Viral Promotional Videos (major social media outlets)• Website Banner (3-month run)• Sponsor Video Commercials Projected at Event• Promotional Items in All Event Gift Bags• Event Press Release Mention• Stage Mentions at Event• Brief Presentation at Event• Presentation space at Event• VIP Event Invites • VIP Photo Shoot with sponsor name on step & repeat backdrop at Event• Instant Social Media Postings of Sponsor Photos and Happenings• VIP Press Coverage• T-Shirts with sponsor logo worn by event staff and participants (min. 10 per event)• Luxury Sponsor Giveaways at Event• Post Event Videos of Sponsor on Social Media• Post Event Photos of Sponsor on Social Media• Post Event Survey Results about your Product
SPONSORSHIP LEVELLUXURY LINE PACKAGE COST: $10,000
• Radio Mention (30)• :30 Radio Spot (75)• Inclusion in :30 Second TV Ad (12X)• Customer Product Test Experience (pre-event and at event)• Internet Viral Promotional Videos (major social media outlets)• Website Banner (3-month run)• Sponsor Video Commercials Projected at Event• Promotional Items in All Event Gift Bags• Event Press Release Mention• Stage Mention at Event• Brief Presentation at Event• 8x10 presentation space at Event• VIP Event Invites • Sponsor name on step & repeat backdrop at Event• VIP Press Coverage• T-Shirts with sponsor logo worn by event staff and participants (min. 10 per event)• Inclusion in Prize Giveaways/Live Auctions• Post Event Videos of Sponsor on Social Media• Post Event Photos of Sponsor on Social Media• Post Event Survey Results about your Product
SPONSORSHIP LEVELS
DRESSY CHIC PACKAGE COST: $5,000
• Radio Mention (30)• :30 Radio Spot (20)• Inclusion in :30 Second TV Ad (12X)• Customer Product Test Experience (pre-event and at event)• Internet Viral Promotional Videos (major social media outlets)• Website Banner (3-month run)• Promotional Items in All Event Gift Bags• Event Press Release Mention• Stage Mention at Event• 8x10 presentation space at Event• Inclusion in Prize Giveaways/Live Auction at Event• Sponsor name on step & repeat backdrop at Event• Post Event Videos of Sponsor on Social Media• Post Event Photos of Sponsor on Social Media• Post Event Survey Results about your Product
SMART ‘N’ CASUAL PACKAGE COST: $2,500
• Radio Mention (10X)• Internet Viral Promotional Videos (major social media outlets)• Website Banner (3 month run)• Promotional Items in Event Gift Bags• Event Press Release Mention• Stage Mention at Event• Sponsor name on step & repeat backdrop at Event• Inclusion in Prize Giveaways/Live Auction at Event• Post Event Videos of Sponsor on Social Media• Post Event Photos of Sponsor on Social Media• Post Event Survey Results about your Product
VENDOR LEVEL
Corporate Vendor: $2,000.00 1 Opening
1. Internet Viral Promotional Videos (major social media outlets)
2. :30 Radio Spot (10)
3. Press Coverage
4. Full Page Ad In Print And Online Directory
5. Table In A VIP Spot
6. Promotional Items in All Event Gift Bags
Mid-Size Business: $1,500.00 2 Openings1. :30 Radio Spot (5)
2. Press Coverage
3. Half Page Ad In Print and Online Directory
4. Table In A Prime Spot
5. Promotional Items in All Event Gift Bags
SPONSORSHIP LEVEL
Small Business: $1,000.00 3 Openings1. :30 Radio Spot (3)
2. Quarter Page Ad In Print and Online Directory
3. Vending Table
4. Promotional Items in All Event Gift Bags
New Business: $500.00 2 Opening1. Quarter Page Ad In Print and Online Directory
• Radio Mention (3X)• Event Press Release Mention• Promotional Items in Event Gift Bags• Stage Mention at Event• Inclusion in Giveaways/Live Auction• Post Event Videos of Sponsor on Social Media• Post Event Photos of Sponsor on Social Media• Post Event Survey Results about your Product