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Fashion As The Mirror Of
History
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Origin of Clothing
Clothing is fiber and textile material worn on the body.
Clothing serves as:
safety during hazardous activities such as
hiking and cooking.
protects from rough surfaces, rash-causing
plants, insect bites, splinters, thorns and
prickles by providing a barrier between the
skin and the environment.
insulate against cold or hot conditions.
hygienic barrier, keeping infectious and toxic
materials away from the body.
provides protection from harmful UV radiation
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Cultural aspects of Clothing
Clothing performs a range of social and cultural
functions, such as individual, occupational and sexual
differentiation, and social status.
clothing reflect standards of modesty, religion, gender,and social status.
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Gender Differentiation
Social status
Religion
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Gender Differentiation
In most cultures, gender differentiation
of clothing is considered appropriate for
men and women.
In some cultures, sumptuary laws
regulate what men and women are
required to wear.
Islam requires women to wear moremodest forms of attire, usually hijab.
What qualifies as "modest" varies in
different Muslim societies. However,
women are usually required to cover
more of their bodies.
Articles of clothing Muslim women wear
for modesty range from the headscarf to
the burqa.
Social Status:
In some societies, clothing may be used to
indicate rank or status.
feather cloaks and palaoa, or carved whale
teeth in traditional Hawaiian society. In
China, before establishment of the republic,
only the emperor could wear yellow.
History provides many examples ofelaborate sumptuary laws that regulated
what people could wear.
Social status is instead signaled by the
purchase of rare or luxury items (costly
brands) that are limited by cost to those
with wealth or status.
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Religion:
Muslim men traditionally wear white robes and a
cap during prayers and women are required to
wear long, loose, non-transparent outer dress
when stepping out of the home. Sikhs wear a
turban.
Can be worn everyday as a marker for special
religious status.
Unstitched cloth pieces which signifies unified
and complete devotion to the task at hand, with
no digression.
The cleanliness of religious dresses indiactes
purity.
Priests officiating in the Temple had very specific
garments.
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Equality
Irrespective of
race
Religion
UnityProfessionalism Dress Code
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Clothing and Textile
Clothing became the means through which the new businesscommunity (merchants and craftsmen) could affirm its social, political
and economic status over traditional dominating classes.Sumptuary laws, whereby appearance was a public decision, not apersonal choice. These laws dictated what could be worn, and bywhom.
Actresses and celebrated dressmakers were beginning to have aninfluence on costume.Magazines of fashion were published in France and England whichgive an exact record of the materials used and the changes in thestyles.
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ROMNTI
-Advent of sewing machine-Increased output in clothing manufacture
-People began to actively indulge in fashion for
it's own sake-Fashionable Women's dress became
incredibly over decorated
-Men's fashion becomes a series of
undecorated black tubes
-Women's dress grew
more and more
cumbersome and
impractical
-Proved a low point for
women in Western history
ERA1830-40
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FASHION TIMELINE
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Here begins the story ofCH NEL
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CHANEL
French company 1909 Paris head quaters Alain Wertheimer and Gerard Wertheimer grandsons of
Pierre Wertheimer who was an early business partner ofthe couturire Gabrielle Bonheur Chanel.
Chanel S.A. is a high fashion brand that specializes inhaute couture and ready-to-wear clothes luxury goods andfashion accessories. In her youth Gabrielle Chanel gainedthe nickname Coco from her time as a chanteuse.
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Gabrielle BonheurChanel
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s a fashion designer, Coco Chanel catered to womens taste for elegance in dress,with blouses and suits trousers and dresses and jewellery of simple design thatreplaced the opulent over-designed and constrictive clothes and accessories of 19th-century fashion.
The classic black-and-white palettemenswear-inspired design and simpleelegance of the Chanel revered today arewhat made her a rebel in the 1920s and30s.Rejected a lot of the feminine styles ofher day created a kind of androgynousstylevery powerfully modern
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The First World War
(191418) affected
European fashion
through scarcity ofmaterials, the
mobilisation of
women.
Chanel had opened a
large dress shop at 31
in Paris.
During the Second World
War (193945), Coco
Chanel closed shop at
Maison Chanel leaving
only jewellry and
parfumerie for sale
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Arrested thinking that she was in collaboration with the nazi
In 1953, upon returning to France from Switzerland, Coco Chanel found the fashion
business enamoured of the New Look (1947), by Christian Dior.
In 1953, Chanel collaborated with jeweler Robert Goossens; he was to design jewelry
(bijouterie and gemstone) to complement the fashions of the House of Chanel; notably,
long-strand necklaces of black pearls and of white pearls, which high contrast softened
the severe design of the knitted-wool Chanel Suit Later, in 1965, Pierres son, Jacques Wertheimer, assumed his fathers management of
the parfumerie.
Coco Chanel died on 10 January 1971, at the age of 87. She was still designing at the
time of her death Alain Wertheimer, son of Jacques Wertheimer, assumed control of Chanel S.A. in 1974.
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The postCoco EraIn 1981 Chanel launched Antaeus an eau de toilette for men. In 1983 KarlLagerfeld took over as chief designer for Chanel. In 1994 Chanel had a netprofit equivalent to 67 million on the sale of 570 million in ready-to-wearclothes and was the most profitable French fashion house. In 2002 Chanellaunched the Chance perfume .In July 2002 a jewelry and watch outlet opened
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"Fashion passes, styleremains.
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Ancient Times ( Vedic ages to Islam
invasion 11th century AD)
Unstiched clotheswrapping included sari
and dhoti.
Men would wear three pieces of cloth.
Uttoriya on upper body, neebi as underwear
and the dhoti .For women, they mostly would
wear one or two long pieces.
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Indian Clothing
Clothing in India varies from region to
region depending on the ethnicity,
geography, climate and culturaltraditions of the people of that region
Ethnic charm is exuded in simple
outfits in India.
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Islamic age ( 11th century till late
19th)
Stitched clothes made inroads for males and for
Muslim females. Purdah for women ( veils) was
introduced in regular Indian family as well.
The sari happens to be the most versatile drape
with its amazing styles of draping and design.
The sari is the traditional dress of India whichalso modifies as per material, drape and style
with each region.
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SalwarKameez
SariGhagraCholi(lehengacholi)
Pattu Pavadai/
Reshme Langa Mundum
Neriyathum
ChuridaarKurta
WOMENs
Clothing
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Mens Clothing
For men, traditional clothes arethe Sherwani, Lungi, KurtaandDhotior Pajama. Also, mostrecently Pant and shirt have alsobeen accepted as traditionalIndian dress by the Governmentof India.
pagadis., phetas, caps, nehru coats
http://en.wikipedia.org/wiki/Sherwanihttp://en.wikipedia.org/wiki/Lungihttp://en.wikipedia.org/wiki/Kurtahttp://en.wikipedia.org/wiki/Dhotihttp://en.wikipedia.org/wiki/Pajamahttp://en.wikipedia.org/wiki/Pajamahttp://en.wikipedia.org/wiki/Dhotihttp://en.wikipedia.org/wiki/Kurtahttp://en.wikipedia.org/wiki/Lungihttp://en.wikipedia.org/wiki/Sherwani8/14/2019 fashion as culture
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Is Western wear a problem?
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Westernization or modernization
Modernization takes place in thoughts not in
looks.
Then why westernization is termed
modern?
Its recent
West = Developed = Modern is the notion.
Considered Secular
Denotes a status symbol
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Indian Clothing Vs Western Clothing
in Indian Context
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Conclusion
Globalization
Fill the generation Gaps
Careful according to social
standards- loopholes in
our society.
Dont just copy.
FinallyITs your
personal Freedom
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THANK YOU
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Group
Apurva Nagarajan
Swathi Srivasto
Krishnaveni Surabhi
Kriti Singh