FAS 245 Summer 2015 Friedberg

FAS 245:OPEN TO BUY PROJECT

Kelly [email protected]

732-750-1800 ext.2201

ASSIGNMENT

Find the background and demographics of a city to set up your retail storeAverage incomeHousing prices, etc.

Research trendsOn your merchandiseOn the general buying habits of consumers

USEFUL RESOURCES

Databases IBIS WorldProQuest CentralWGSN (formerly StyleSight)

WebsitesSperling’s Best PlacesAmerican FactFinder

LibGuide

To access the Databases log into your BlackBoard account and select the “LIBRARY”

tab.

Need help? Click here to launch a live chat

with a Librarian !

Select Databases under Research/Explore

The databases are categorized by Subject. Click on the A-Z list to find the alphabetical

listing of the databases.

Scroll down and select the IBIS World database.

IBIS World is an Industry Research database

Search for the type of industry your product

is in i.e. fragrance, handbag, shoe, apparel, etc…

Report can be

printed or downloaded to PDF

Navigate through each tab at the top of the report for information on different topics: Industry at a glance,

outlook, competitors and more. Use this data to justify your retail store’s success.

The Competitive Landscape Tab is important – describes key success factors, barriers to entry &

more that you will want to consider when planning your retail store.

USEFUL RESOURCES

Databases IBIS WorldProQuest CentralWGSN (formerly StyleSight)

WebsitesSperling’s Best PlacesAmerican FactFinder

LibGuide

WHY PROQUEST CENTRAL?

Find articles from Fashion Trade Publications that will cover current trends.

Databases are reliable and academically appropriate!

Select the Advanced Search option to utilize multiple

search terms and limiters – this will help you get more

relevant articles!

This is the ProQuest Central Homepage

This is the Advanced Search page.

Enter ONE search term in each search bar to get the most

relevant articles

ALWAYS check the Full Text option to avoid abstracts in

your results

Limit your publication date to avoid getting out dated information in your search results

Click on the title to read the article.

Don’t forget your Citation tool.

USEFUL RESOURCES

Databases IBIS WorldProQuest CentralWGSN (formerly StyleSight)

WebsitesSperling’s Best PlacesAmerican FactFinder

LibGuide

This is the new WGSNHomepage.

To start your research

Enter the product you

will sell in your retail store

Popular reports are at the top

Latest

reports

are

below

News articles

Let’s review the relevant reports

for fragrance trends

You can review results for images, reports, news, blogs, city by city

USEFUL RESOURCES

Databases IBIS WorldProQuest CentralWGSN (formerly StyleSight)

WebsitesSperling’s Best PlacesAmerican FactFinder

LibGuide

Sperling’s is not a database – you can access it directly from the internet.

Enter the zip code of the city you want to

investigate

Click on the ‘People’ link to start.

Review the basic demographic information & scroll down for more detail.

How many people live

there? Male versus

female? Single versus

married? Is this

population buying your

product?

Return to the top of the page and select the ‘Economy’ link.

Can the consumer afford my product?

Will the consumer use my product?

More than ¾ the population in this area

is Professionals.

Can the people living in this area afford your products?

USEFUL RESOURCES

Databases IBIS WorldProQuest CentralWGSN (formerly StyleSight)

WebsitesSperling’s Best PlacesAmerican FactFinder

LibGuide

American Fact Finder is a reputable source of information as it is based on US Census data.

Again, enter the

zip code of where you

want to open your retail store

to get started

There is a lot of detailed information on the people who live in the zip code you entered.

Click the category

you would like to

research. Each

provides in depth

information on the

population.

USEFUL RESOURCES

Databases IBIS WorldProQuest CentralWGSN (formerly StyleSight)

WebsitesSperling’s Best PlacesAmerican FactFinder

LibGuide

LIBGUIDE

http://berkeleycollege.libguides.com/FAS245

Access all the resources covered in this presentation

Chat live with a librarian for assistanceAccessible through the direct link above or the Library website in BlackBoard.

Select LibGuides link under Research/Explore.

Click on Fashion link

Select the FAS 245 Retail Store LibGuide

Each tab provides access to different valuable resources.

WE ARE HERE TO HELP YOU!

Email [email protected]

Call me at 732-750-1800 ext. 2201

Chat with a Librarian!

Accessible from the library homepage