FarmieMarket @farmiemarket FarmieMarket farmiemarket Sarah Avery Gordon Founder/Chief Executive Manager
Nov 10, 2014
FarmieMarket @farmiemarket FarmieMarket farmiemarket
Sarah AveryGordonFounder/Chief
Executive Manager
FarmieMarket @farmiemarket FarmieMarket farmiemarket
Our Mission- Improve sales for small family farms
- Connect families with quality local food
- Strengthen rural and regional economies
How it works1. Visit www.farmiemarket.com
2. Enter your zip code to connect to your local market
3. Add items to your shopping cart
4. Check out with your credit card
5. Your order will be delivered to your door!
FarmieMarket @farmiemarket FarmieMarket farmiemarket
FarmieMarket @farmiemarket FarmieMarket farmiemarket
2013
2012
2011
2010
Expanded toMohawk Valley
Expanded toHudson Valley;Hired HV &Saratoga Mgrs.
Expanded toSchenectady,Rensselaer &Saratoga Co.’s
Launched inAlbany County
My Greatest ChallengeMy Greatest Challenge ininLaunching My Small Business:Launching My Small Business:
TIME MANAGEMENT!
Managing Marketing AND Operations Effectively
“Sounds familiar…So, what can I do?”
Ask yourself…• What are my business goals?• How effectively am I meeting my goals?• How am I most effectively reaching my goals?
Then…• Make a strategy to improve your ability to meet goals• SCHEDULE TIME to implement, test, analyze and
optimize your strategy
FarmieMarket @farmiemarket FarmieMarket farmiemarket
Schedule & Strategize Your Social Time Weekly
Seven Simple Steps ThatMake Me Look So Social!
1. Stay current on social media best practices2. Connect with people in your field3. Analyze your social media impact4. Create original content for your industry5. Soak in what others are sharing6. Seek new share-worthy content7. Schedule your sharing and keep taking care of
business!
FarmieMarket @farmiemarket FarmieMarket farmiemarket
Stay Current on Social MediaBest Practices
FarmieMarket @farmiemarket FarmieMarket farmiemarket
Connect With People In Your Industry
FarmieMarket @farmiemarket FarmieMarket farmiemarket
Analyze Your Social Media Impact
FarmieMarket @farmiemarket FarmieMarket farmiemarket
Create Original Content forYour Industry
FarmieMarket @farmiemarket FarmieMarket farmiemarket
Soak In What Other’s Are Sharing
FarmieMarket @farmiemarket FarmieMarket farmiemarket
Seek New Share-Worthy Content
FarmieMarket @farmiemarket FarmieMarket farmiemarket
Target: 2 to 3 posts per day (14-21 per week)40% Direct Marketing | 30% Related Content | 30% Industry News
Schedule your sharing…
FarmieMarket @farmiemarket FarmieMarket farmiemarket
…and keep taking care of business.
FarmieMarket @farmiemarket FarmieMarket farmiemarket
Sarah AveryGordonFounder/Chief
Executive Manager
Thank you!!