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30th May 2013
Mahindra Farm Equipment
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* M&M Ltd. is the largest tractor company in the
world, by volume
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Domestic Industry Historical Volumes
77312
64515
79217
146261
135970
245849
240195
215377
176404
226867
264271
318293
302241303921
400203
480377
535210
525970
0
100000
200000
300000
400000
500000
600000
(F73-F82)
CAGR:
14.7%
(F86-F92)
CAGR:
12.0%CAGR:
10.4%
(F94-F00)
CAGR:
12.6%
(F03-F13)
Source : TMA
No of Tractors
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Long term trend
40 Years CAGR : 8.2%
10 Years CAGR : 12.6%
Hence a Robust Industry
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F13 : One of The Lows…..
535210 525970
F12 F13
221730211596
F12 F13
Industry M&M
Continued Domination
FES MS : 40.2%
(Loss : 1.2% over PY)
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< All India
Average
Significantly
above all India
Average
> All India
Average
Growth / Drop with respect to F12
10.4%
7.1%
2.2%
19.6%
0.9% 4.7%
-14.5%19.0%
40.0%
19.3%
-0.5%
-23.9%
-22.6%
-26.6%
-24.7%
-29.1%
Industry
Performance
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F13 : Exports
5,7464,769
5,385
6,9817,525 8,533
6,933
8,837
11,812
13,722
12,289
F03 F04 F05 F06 F07 F08 F09 F10 F11 F12 F13
Degrowth in SAARC Countires
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Deming Prize for Swaraj
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Golden Peacock for Quality
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Customer Satisfaction Index
F08 F09 F10 F11 F12 F13
84
89
93 9396
108
76 79
83
96
106
115
Mahindra & Swaraj : among Top 2 Brands
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Zaheerabad plant inauguration
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Salute to the Change Leaders of Agriculture
Felicitated 9 national & 19 Regional / Runner up in the 3rd edition of
Mahindra Samriddhi India Agri Awards 2013
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Results F13….
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Maintained Margins during tough conditions
11,688 11,990
F12 F13
Segment Revenue (Rs.crs)1833 1858
F12 F13
Segment Result (Rs.crs)
2.6%1.4%
15.7 15.5
F12 F13
PBIT %
F13 Robust Financial Management
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Going Ahead…..
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Long Term View
158
8780
69
2733
Tractor penetration per 1000 Hectares
Continued long term opportunity for
Industry Growth
Source : Crisil Tractor Industry Initiation Report – July 2011
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2.282.00
1.84 1.69 1.55 1.41 1.33 1.23 1.15
0.00
0.50
1.00
1.50
2.00
2.50
A v e r
a g e L a n d h o l d i n g
( i n
H e c t a r e s )
Reducing Farm size
Source : Agricultural census division
Source : NSSO
Source : CII Agro Tech 2012
Low productivity
Q u i n t a l / H e c t a r e
Future of Agriculture is Mechanization
Source : MOSPI
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Mechanization
Est Rs 3500 Crs Industry
Opportunity to leverage and grow
We are geared to leverage the opportunity
Specialization in Land preparation & Harvesting
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Illustration: Farming Solutions for RICE
NurseryGrowingRICE
Tillage
Harvesting
CropManagement
Planting
Residuehandling
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F14…
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F14 : Industry Outlook
Industry expected to grow at 6-8%
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Brand
Ability to get
Premium
Product Quality
Customer
Centricity
Reach
1250 + Dealers
2.8 Million
Customers
Process
JQM / Deming,
TPM
MDMS, SSS
Cost
Management
People
Engagement
Capability
FES : Astras
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