Fanvertize: The Problem with Traditional Marketing

Fanvertize is a

mobile application

centered around Fan driven events,

connecting brands with Fans

and their social networks.

We deliver

unique user generated content,

through social networks

insuring a more efficient,

targeted,

quantifiable

marketing message

for our brand partners.

The Problem of

Traditional Marketing

Traditional Marketing is a

best summed up as a “Shotgun Approach.”

Television, billboards, and radio are used to

blast messages

at the masses with the hopes that a

percentage of them respond

and become buyers.

They spend BILLIONS of Dollars every year to

interrupt people during the Super Bowl,

while driving to work,

or while enjoying a ball game.

Granted some people become engaged and buy their product.

The holy grail for them is social media.

With the big advertising dollars, spent on

Stadium Naming Rights,

Home Plate Rotational and Jersey Sponsorships

the results in terms of

Return on Investment

are neither

track able nor

quantifiable.

And there is no

Social Media

component.

The POWER of

Social Media Why it Matters

Word of Mouth is Key. Why?

People are 92% more likely to take a recommendation

from a friend, according to Nielsen.

There are 500 billion Word of Mouth

impressions on the social web

each year in the US.

The average number of Facebook friends,

according to Pew Research is 229.

The average number of

Twitter followers is 208.

The Fanvertize

Difference

One MLB Game

229 x 4 posts = 916 unique FB Views

208 x 4 tweets = 832 unique TW Views

916 x 10 Fans = 9160 Unique FB Views

832 x 10 Fans = 8320 Unique TW Views

4 tweets

4 posts

4 pictures

4 videos

Fans are required

to take pictures

using Instagram,

post on Facebook,

upload video to

YouTube, and tweet

on twitter,

we are simultaneously

driving online traffic for

our individual brand

promotion and our

brand partners.

4 posts x 4 social networks

16 Unique Posts per Fan per Game

Unique User

Generated

Content

One MLB Day

229 x 4 posts = 916 unique FB Views

208 x 4 tweets = 832 unique TW Views

916 x 10 Fans = 9160 Unique FB Views

832 x 10 Fans = 8320 Unique TW Views

9160 x 8 games = 73,280 Unique FB Views

8320 x 8 games = 66,560 Unique TW Views

Boston Red Sox Vs.

New York Yankees Fenway Park, Boston, MA

Tuesday September 11, 2012

One MLB Week

229 x 4 posts = 916 unique FB Views

208 x 4 tweets = 832 unique TW Views

916 x 10 Fans = 9160 Unique FB Views

832 x 10 Fans = 8320 Unique TW Views

9160 x 8 games = 73,280 Unique FB Views

8320 x 8 games = 66,560 Unique TW Views

73,280 x 7 days = 512,960 Unique FB Views

66,560 x 7 days = 465,920 Unique TW Views

Full MLB Season

10 Tickets per Game x $100/ticket = $1000/game

2,430 Total Regular Season Games x $1000 =

$2,430,000 for the Season

20,217,600 Unique Twitter Views

22,258,800 Unique Facebook Views

And that is just

MAJOR LEAGUE BASEBALL…

add Professional BASKETBALL,

The National Hockey League, and

Major League Soccer,

and we are looking at

Transformative

Exposure.

great time with my

boyfriend@frankjones. Shout out

to @fanvertize @redbull

#texasrangers #newyorkyankees

#theballpark

I Love FREE Red

Bull. Get Yours

Here

This becomes a banner ad on the

individual Fan’s Facebook and twitter

pages.

Social Media Focused

I Love FREE Red

Bull. Get Yours

Here

Yours

-Multiple Posts from Friends (90% conversion)

-Prime News Feed Real Estate

-Never Expires

-Sponsored Ad (24% conversion)

-Expiration date

Dollar for Dollar

Comparison

The Most Efficient Deployment of your Marketing Dollar

Cost Comparison1

$61,728

Exposure

2,500,000 TV Viewers

Social

Quantifiable ROI

Track able results

Exposure*

617 Fans in the seats

141,293 Facebook friends

128,336 Twitter followers

565,176 unique FB Views

513,344 unique twitter views

Social

Quantifiable ROI

Track able Results

Traditional

*based on MLB regular season ticket price of $100

Cost Comparison2

Exposure

9,900,000 TV Viewers

Social

Quantifiable ROI

Track able results

Exposure*

243 Fans in the seats

55,647 Facebook friends

50,544Twitter followers

222,588 unique FB views

202176 unique twitter views

Social

Quantifiable ROI

Track able Results

Traditional

$24,390

*based on NBA regular season average ticket price of $100

NHL Dasher Board

$6,000 per game

NHL Seats

$50 per game

Cost Comparison3

$6,000

Exposure

2,000,000 TV Viewers

Social

Quantifiable ROI

Track able results

Exposure*

120 Fans in the seats

34,680 Facebook friends

24,960 Twitter followers

138,720 unique FB Views

98,760 unique twitter views

Social

Quantifiable ROI

Track able Results

Traditional

*based on NHL regular season average ticket price of $50

Cost Comparison4

MLS Jersey Sponsor

$30,000 per game

MLS Seats

$50 per game

$30,000

Exposure

350,000 TV Viewers

Social

Quantifiable ROI

Track able results

Exposure*

600 Fans in the seats

137,400 Facebook friends

124,800 Twitter followers

549,600 unique FB views

499,200 unique Twitter views

Social

Quantifiable ROI

Track able Results

Traditional

*based on MLS regular season average ticket price of $50

Wrigley Home Plate Rotational Cost Breakdown

Wrigley Field Article

$5 Million / 81 Home Games = $61,728 per game

Orioles Camden Yards Home Plate Rotational Cost Breakdown

Camden Yards Maryland Settlement Agreement

$7.3 Million / 81 Home Games = $90,123 per game

NBA Digital Courtside Rotational Display Deal

9 Teams Add Digital Signage to their Arenas, worth $1 Million.

$1 Million / 41 Home Games = $24,390 per game

NHL Dasher Boards Advertising

Franchises get between $200,000 and 300,000 for Dasher Board Advertising Revenue

$250,000 / 41 Home Games = $6,097 per game

Major League Soccer Jersey Sponsorship

Revenue generated by Jersey Sponsorship is upwards of $1 Million per Season

RSL –Xango Deal $1Million / 34 Regular Season Games = $29,411 per game

“Average Number of Facebook Friends” Pew Research

Friend Recommendations Most Powerful according to Nielsen

Word of mouth Marketing

Sources

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