Fanta Teens toolkit NEW VIS

Why is this toolkit here?

This toolkit is here as a guide for creating

targeted, relevant and effective above the

line communication in outlets/channels where we

are most likely to find teens.

This guide should be replicated regionally in a

consistent manner, using the "Bounce" IMC as

our platform.

What Is the objective?

The objective is to establish a connection with teens, and keep the brand top of mind, with the

end result of making or influencing purchase of the

product.

Who Are we talking to?

Target Audience

Teens & Tweens

How Will we talk to them?

In 5 different channels:-

1. Malls

2. Cinemas

3. HORECA’s

4. Outdoor

5. Radio

MALLS

Escalator sides

Drop banners

Pillars

Elevator doors

CINEMAS

Standees

Lightbox at stairway to cinema hall

Window stickers

Posters at counters

HORECAS

OUTDOOR

Billboard

Billboard

Street light poles

Street light poles

Bridge

Bus stop

School name board

RADIOS

AT THE MOVIES

SFX: Movie theater ambience. A slow, romantic film is heard in bits

SFX: yawn.

TEEN: (in a whisper): Please pass me the Fanta.

SFX: Opening fizz of a bottle cap

SFX: Bubbling sound of a Fanta being opened then gulps.

Suddenly the boring film dialogue changes and we can hear an action movie.

SFX: Closing of a bottle cap

And we are suddenly back to the boring romantic film.

MVO: Wow!

SFX: Opening of a bottle cap

SFX: Bubbling sound of a Fanta being opened.

And we are back to the action film

ANNO: The irresistible taste that lets the fun loose. More Fanta, less serious.

CAR RIDE

SFX: Car ride, with radio playing old country song

TEEN: Mom, is there anything else on radio?

TEENS: Yeah! Please change.

MOM: Hey, this is good music.

SFX: Sigh

SFX: Opening fizz of a bottle cap

SFX: Bubbling sound of a Fanta being opened then gulps.

Suddenly radio plays a bouncy, fun tune

SFX: Closing of a bottle cap

And we are suddenly back to the boring country song.

MVO: Cool!

SFX: Opening of a bottle cap

SFX: Bubbling sound of a Fanta being opened.

And we are back to bouncy fun tune

ANNO: The irresistible taste that lets the fun loose. More Fanta, less serious.