FanManager/ FanMail Case Study

Integrated Street Team and Volunteer Management System

Who  is  FanManager?  

•  Innovative street team and volunteer management

•  Design and digital marketing solutions

•  Effective work exchange event programming

FanManager is…

The Challenge

•  FanManager manages thousands of street team members and needed a system to capture contact information, target by geography and interest, and communicate effectively

•  Their legacy system was time consuming and lacked efficient member analysis

•  They needed a system that could easily and efficiently track street team members, provide work-based incentives and keep complete profile and behavioral analytics

The Solution

Phase 1.1: Optimize Fan Relationship Management with FanMail Tools

•  Customized fan data management

•  Advanced email marketing tools

•  Fan profile interface

•  Integrated fan survey utility

Phase 1.2: Target Fans Using Comprehensive Data Management

•  Targeting street teamers by location

•  Engaging street teamers by behavior and feedback results

•  Easily adding, reporting and managing thousands of fans

Phase 2.1: New Fan Manager Website

•  New website design and function by Oniracom

•  Comprehensive home for street teamer activities

•  Street Team Registration

•  Street Team Member Dashboard and Profile Center

Phase 2.2: Website Fan Profile Integration with FanMail API

•  Full API data integration with FanMail Data Management

•  Seamless integration of Fan Profiles

•  Easy for fans to update their own information

•  Comprehensive reporting and transparency for FanManager

The Results

•  FanManager is recognized as the go-to resource of comprehensive street team management and fan management for the some the biggest names in the music industry

•  FanManager provides highly efficient and accurate street team data management and communication including metrics/points for poster locations, events targeted, hosts screen shots of online work, photos of off-line work

•  Growing and managing over 90,000 street team members world wide with unique usernames and passwords

•  Ability to track thousands of reports with ease

•  An average of 35,000 unique web views per month from the FanMail Forward To A Friend recommendation tool

•  Seamless integration between the FanManager and FanMail Database

Contact us: [email protected] Web: www.fanmailmarketing.com Twitter: @fancentric