Fandom

Every brand wishes they had your fans.

“What everyone else

is calling Web 2.0 is

actually fandom…”

Henry Jenkins (left)Co-founder, Comparative Media StudiesProgram at MIT

Fandom isSocial,Creative,andcollaborative.

Fandom inspires participation and convergence.

Fandomshrinkstheworld.

And technology is making the world smaller faster.

Soon every website will be social.

Even Sears.

HOW COULD YOUR FAN EXPERIENCE BE LESS PUBLISHEd…

…and more participatory?

Fans have a basic need to belong and be noticed.

has solutions for organizationsseeking a more profitable level

of fan engagement.

Turn your fansinto users.

“I'm loving the new interfaceon Timberwolves.com. I'vegone to the site more in thelast two days than I had inthe last two months.”

Kevin MyersMinnesota Timberwolves Fan

chatterBox

Turn your audience into advocates.

Scoreboard Photo Sharing

“Now that it’s possible,

why wouldn’t you let

your fans see their

own pictures on the

scoreboard?”

Sterling CryderSooner Sports Properties

Let them be seen and heard.

Fan-generated content that can go anywhere…

Brand Thunder’s Custom Branded Firefox Browser Theme Sidebar

Mobile Apps

…And more content = more measurable fan data

Tools of the Cornish Miner, 1871

SO Don’t give it ALL away.

“Facebook is a kinder, gentler version of a dotcomstrategy that's been with us for years, calledGive Us Your List.”

“Facebook is basically designed like a lobster trapwith your friends as bait.”

Source: Nonprofit Online News: Outsmarting the Facebook Lobster Trap: Three Worries, OneGuideline, Seven Principles - http://news.gilbert.org/OutsmartingFacebook

Customer fan relationship management

“Customers aredemanding thatenterprisesengage with themin new, more‘social’ ways.”

William BendForrester ResearchFrom “CRM 2.0: Fantasy or Reality”

http://fanchatter.com • [email protected]

Powering engagement through content sharing.

Driving sales, sponsor revenues, and CRM.

Making the most of your fans.