DESIGN BY: Amir Rashidifar | Leslie Park | Susie Moon UXDI STUDENT PROJECT: Fandango Your Ticket to Movies, Events and More
DESIGN BY: Amir Rashidifar | Leslie Park | Susie Moon UXDI STUDENT PROJECT: Fandango
Your Ticket to Movies, Events and More
Brief Fandango wants to increase user engagement by selling Lckets to events & concerts. • Design a flow for discovering new events and purchasing
Lckets • Design the flow for retrieving Lckets and using them as
digital passes Target Device(s) Responsive website that works well with iPad and/or iPhone applicaLon
Project Overview
NoLfy you of events
Access digital pass
Easily purchase Lckets
User Research: Surveys
43% 57%
Key insights from 35 respondents: • 31% want the app to be simple and easy • 29% find it hard to navigate • 23% like the convenience of buying Lckets
32%
5%
45%
8%
User Research: Keyword Attributes
Case Study
Design Process: Discovery & Research
• ComparaLve Research • Card SorLng
Design Process: Ideation & Definition
• User Flows • Wireframes • Sitemaps
Design Process: Prototyping & Testing
• Prototyping • Usability TesLng • MulLple IteraLons
Prototype Iterations
Low-‐fi to Hi-‐fi
Prototype
iPhone Prototype: h\p://invis.io/QP1GO4G5S
Amir Rashidifar | [email protected] Leslie Park | [email protected] Susie Moon | [email protected]