CLOSING THE ENGAGEMENT GAP
May 11, 2015
CLOSING THE ENGAGEMENT GAP
“What everyone else
is calling Web 2.0 is
actually fandom…”
Henry Jenkins (left)Co-founder, Comparative Media StudiesProgram at MIT
Fandom is Opt-in, Social, Creative, and collaborative.
Fandom shrinks the world.
And technology is making the world smaller faster.
Soon every website will be social.
HOW COULD YOUR FAN EXPERIENCE BE LESS PUBLISHEd…
…and more participatory?
has solutions for customersseeking a more profitable level
of engagement.
OWN YOUR OWN CHATTER with THE CHATTERBOX…
..AND TURN YOURFANS INTO USERS.
“I'm loving the newinterface onTimberwolves.com.I've gone to the sitemore in the last twodays than I had in thelast two months.”
Kevin MyersMinnesota Timberwolves Fan
30% of Page visits interact with the ChatterBox…
…and the Chatterbox creates links back to your site.
SHARE YOUR JUMBOTRON…
…and Turn your audience into advocates.
Scoreboard Photo Sharing
“Now that it’s
possible, why
wouldn’t you let
your fans see their
own pictures on the
scoreboard?”
Sterling CryderSooner Sports Properties
XBranded socialmedia sharing/
gallery promotion
XSend to a friendbranded email
XBranded real-timeweb gallery
XXBranded text msgreply to all participants
XXXScoreboard logovisibility/PA mention
Scoreboard PhotoSharing
“Pix2Screen”(the other guys)
Traditional VideoFan Cam
Features
Touchpoints
An in-venue feature with five brand touchpoints.
BrandedGalleriesaveraging
double-digitpage viewsper visit.
MrBobaFett: OMG penalty kick shoot out... #chicagofire norm0: what’s
PHOTOS AND CHATTER together.
Fan-generated content that can go anywhere…
Brand Thunder’s Custom Branded Firefox Browser Theme Sidebar
Mobile Apps
…And more content = more measurable fan data
http://fanchatter.com • [email protected]
Powering engagement through content sharing.
Driving sales, sponsor revenues, and CRM.
Closing your Engagement Gap.