www.rheajardin.blogspot .com FAN LI Special Report Rhea G. Jardin September 10, 2012
Nov 01, 2014
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FAN LI
Special Report
Rhea G. Jardin
September 10, 2012
www.rheajardin.blogspot.com
- Fan Li, also known as Tao Zhugong (Lord Taozhu), lived during the Spring and Autumn period from the Chu state
- An official of King Goujian of Yue state; Goujian was defeated by King Fuchai of Wu state in a battle for imperial dominance and became a slave
- With the help of Fan Li, King Goujian was able to retrieve the Yue state
- He retired as advisor of King Goujian and lived at the eastern shores of Qi where he changed his name to Chiyi Zipi and went into farming and salt trade; he then became a rich and famous businessman
- He later settled down to Tao where he called himself Tao Zhugong where he engaged in trading of food based commodities and his Chinese medicine shop, Kang Bao Medical Hall
- His principles focuses mainly on understanding the properties of nature and personalities of people and applying that to the changing economic environment
- In a few years, he became a millionaire and was well-known throughout the country. He was regarded as “God of Wealth”
Who is Fan Li?
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Fan Li’s unusual view about money:
- One who understand money would be willing to abandon it if it became a burden
- It is only a means to an end and should not be taken seriously
- It must be handled and acquired according to principles
Concepts on Money
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Ability to be:
1. a good judge of character- know who can be trusted and losses are avoided
2. customer-oriented- customer satisfaction both retains and attracts clients
3. single-minded- stay focus on your business line and avoid arbitrary switches
12 Golden Rules for Business Success
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Ability to be:
4. captivating in your sales promotion- be organized with your presentation
5. quick to respond- be adaptable and organized enough to respond quickly
6. vigilant in credit control- do not allow non-payment
Con’t:
12 Golden Rules for Business Success
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Ability to be:
7. selective to recruit only the best - ability to use and deploy people
8. bold in marketing your product - ability to articulate and market
9. smart in product acquisition - use your best judgment in acquiring stocks
Con’t:
12 Golden Rules for Business Success
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Ability to be:
10. adept in analyzing marketing opportunities - know what is selling according to areas and trends
11. a corporate model - have definite rules and standards
12. farsighted in developing a total business plan- know market trends and cycles
Con’t:
12 Golden Rules for Business Success
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1. Don’t be penny-pinching
- never confuse efficiency with inhumanity
2. Don’t be wishy-washy- be confident in pursuing opportunities
3. Don’t be ostentatious- spend wisely, do not overspend to make impressions
12 Golden Safeguards for Business Success
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4. Don’t be dishonest- truth is the only basis for business
5. Don’t be slow in debts collection- liquidity is affected with poor collection
6. Don’t slash prices arbitrarily- this will trigger in price war which everyone will lose
Con’t:
12 Golden Safeguards for Business Success
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7. Don’t give in to herd instinct
- make sure the opportunities are real
8. Don’t work against the business cycle- if prices fall, it will surely rise again and vice versa
9. Don’t be a stick-in-the mud- examine new things effectively
Con’t:
12 Golden Safeguards for Business Success
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10. Don’t overbuy on credit
- credit is not license to spend wildly
11. Don’t under save - keep reserve funds strong- when business is slow, one with money can expand
12. Don’t blindly endorse a product- know your vendors and make sure they follow standard
operating procedure
Con’t:
12 Golden Safeguards for Business Success
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Golden Rule for Business Success, http://books.google.com.ph/books/about/Golden_Rules_for_Business_Success.html?id=KDs__FNR99QC&redir_esc=y
http://history.cultural-china.com/en/47History1726.html
http://en.wikipedia.org/wiki/Fan_Li
http://en.wikipedia.org/wiki/Cai_Shen
Sources
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FAN LI
Special Report
Rhea G. Jardin
September 10, 2012