Family Membershi p
Nov 21, 2014
Family Membership
Family Membership
WomenMembership
The Family Membership Program
Dues structure
Who qualifies for the family membership dues structure?
How do families get certified
as a family unit?
Does the family membership dues structure also apply to club, district
and multiple district dues?
Club Branches
Getting the women in!
Should selling lionism to women be
different?
Realising and accepting that men & women are different we
need to approach them differently
FOOLS SELL ROLEX WATCHES
GENIUSES SELL ROLEX LIFESTYLE
With women we do not have to promote
only our product
What we have to promote is a
complete Lions’ lifestyle
“I am willing to spend more time doing
research before I take a decision, because I
know from experience that it will cost me time,
energy and money to correct a mistake. My
goal is NOT to make just a good choice but to
make the best choice for me”.
Women must be totally satisfied
before they join.
Once they commit it is unlikely they will
leave.
Women are ‘Constituent’ – driven decision makers.
they set their priorities according to the needs of the people most dear to them.
Position our organization based
on how it will benefit the others in her life,
as well as hers
Women seek ongoing
relationships and consider
information
Hence woman to woman referrals
work best
Women comparison shop
state advantages of joining our
organization rather than any other
For women it is :
People First, Last and always
Emphasize on our human network.
Men are Soloists; but women are
Ensemble players
their core unit is ‘WE’ - play on that
Men aspire to be ‘winners’ women
prefer to be ‘warmer’
cooperation rather than competition.
Men occupy a pyramid, women
occupy a peer group
For women the operative emotion is
‘empathy’
Women love multitasking
Make the connection
connect through affinity
Women take pride in
Making the world a better place
They love recognition
emphasize this.
‘Women only ’ groups
most conducive.