Fame Game: Getting Your Firm Noticed for the Right Reasons • Patricia Ann Nagy • Founder & Director of Proxy PR • Legal Marketing Experts • Based in Greenpoint, Brooklyn since 2010 • www.proxypr.com • @proxypr • www.linkedin/proxypr
Fame Game: Getting
Your Firm Noticed for
the Right Reasons
• Patricia Ann Nagy
• Founder & Director of Proxy PR
• Legal Marketing Experts
• Based in Greenpoint, Brooklyn since 2010
• www.proxypr.com
• @proxypr
• www.linkedin/proxypr
• Differentiate or die
• Why’s and How’s of Content Marketing
• Success Story
• Getting Your Firm Noticed for the Right Reasons
Fame game?
What kinds of marketing are there?
Why
Scary Statistics
Organizations outside of
legal generally allocate
between 9-10% of gross
revenue for marketing.
Law firms only spend 2-3%
37% of business-to-business
organizations have a
documented content
strategy.
Only 26% of law firms.
Biz Dev Needs to Change
How
Can you teach an old dog new tricks?
ROI
Build a coalition of the willing
Blow up the silos and create an integrated content strategy
Research and create a
buyer persona
Marketing calendar
Repurposing content
Success story
CONFIDENTIAL © 2017 Barnes & Thornburg LLP. All Rights Reserved. This page, and all information on it, is confidential, proprietary and the property of Barnes & Thornburg LLP, which may not be disseminated or disclosed to any person or entity other than the intended
recipient(s), and may not be reproduced, in any form, without the express written consent of the author or presenter. The information on this page is intended for informational purposes only and shall not be construed as legal advice or a legal opinion of Barnes & Thornburg LLP. @BTLawNews
CONFIDENTIAL © 2017 Barnes & Thornburg LLP. All Rights Reserved. This page, and all information on it, is confidential, proprietary and the property of Barnes & Thornburg LLP, which may not be disseminated or disclosed to any person or entity other than the intended
recipient(s), and may not be reproduced, in any form, without the express written consent of the author or presenter. The information on this page is intended for informational purposes only and shall not be construed as legal advice or a legal opinion of Barnes & Thornburg LLP. @BTLawNews
Innovative Project of
the Year
CONFIDENTIAL © 2017 Barnes & Thornburg LLP. All Rights Reserved. This page, and all information on it, is confidential, proprietary and the property of Barnes & Thornburg LLP, which may not be disseminated or disclosed to any person or entity other than the intended
recipient(s), and may not be reproduced, in any form, without the express written consent of the author or presenter. The information on this page is intended for informational purposes only and shall not be construed as legal advice or a legal opinion of Barnes & Thornburg LLP. @BTLawNews
Insight
Execution Transformational results
CONFIDENTIAL © 2017 Barnes & Thornburg LLP. All Rights Reserved. This page, and all information on it, is confidential, proprietary and the property of Barnes & Thornburg LLP, which may not be disseminated or disclosed to any person or entity other than the intended
recipient(s), and may not be reproduced, in any form, without the express written consent of the author or presenter. The information on this page is intended for informational purposes only and shall not be construed as legal advice or a legal opinion of Barnes & Thornburg LLP. @BTLawNews
CONFIDENTIAL © 2017 Barnes & Thornburg LLP. All Rights Reserved. This page, and all information on it, is confidential, proprietary and the property of Barnes & Thornburg LLP, which may not be disseminated or disclosed to any person or entity other than the intended
recipient(s), and may not be reproduced, in any form, without the express written consent of the author or presenter. The information on this page is intended for informational purposes only and shall not be construed as legal advice or a legal opinion of Barnes & Thornburg LLP. @BTLawNews
Article views: 175,000 Homepage feature tracked by Analytics SEO organic search win LinkedIn impressions, total: 23,587 PR (forthcoming) potential: 10 million Multiple inbound phone calls from clients 10 inbound phone calls from non-clients
• Differentiate or die
• Why’s and How’s of Content Marketing
• Success Story
Getting your firm noticed for the right
reasons
Thank you!
• Patricia Ann Nagy
• Founder & Director of Proxy PR
• www.proxypr.com
• www.linkedin/proxypr
• www.linkedin/patriciaannnagy