15 #Winning Ideas for young hopefuls seeking to enter advertising November, 16, 2011
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15 #Winning Ideas for young hopefuls seeking to enter advertising November, 16, 2011
Agenda
• Who We Are
• What We Know: 15 Things You Should Know (but aren’t likely hearing) About Starting Your Career in Advertising
(at the intersection of Inspiration and Scared Straight)
We are…
Rocky Novak Director of Digital Development Fallon Seasoned Media Strategist Carlson MBA
Aki Spicer Director of Digital Strategy
Fallon Veteran Planning Director
Blogger/Author
Adjunct Professors, UMN, Intro to eMarketing
Core Values
The single-minded devotion to and belief in the power of creativity.
The unconditional belief in the dignity of the individual.
The belief in “family” as a business model.
Seeing risk-taking as a friend.
Success as a business-imperative.
The importance of remaining humble.
The necessity of having fun.
Project Management
Account Management
Account Planning
Analytics
Video Production
Connection Planning
Creative
Design
Interactive
Media Buying
Media Planning
Production
User Experience Design
Social media skins
Social metrics analysis
Sweepstakes
High impact direct mailers
Lenticulars
Motion sensor installations
Interactive kiosks
Website design & development
Mobile Experiential
Online documentaries
Community management
Rich media units
Spectacular OOH
Online gaming
Loyalty programs
Microsite design & development
TV
Retail TV
Standard banners
Cadillac is Red-blooded Luxury
Belissimo
Insight
Our Expertise Makes a Difference
MORE MONEY FOR YOU
PROVE IT…
Case Video
Insight
Retell a 143-year-old story in a modern way.
THE WHITE RABBIT EXPERIENCE
So You, Too, Want A Career in Advertising?
Technology in advertising is #winning. Start to speak fluent geek.
But technology ain’t everything… Focus on the human motivation.
*ie, Less about the model phone this monkey is using - and more understanding about what is the monkey doing/seeking?
It ain’t the "social network.” It’s the social web, stupid.
Users’ lives are increasingly complex. Manage the new complexity.
21
You’re a salesman. And the best salesmen… Make something that people want.
22
Swiss Army knife provides infinite value. Be the Swiss Army knife of whatever you do.
Haters actually are gonna hate. Brush that dirt off your shoulder.
24
It will be long hours in close quarters. Have fun.
25
Whatever your job, forget it. Your real job is to facilitate the group dynamic.
In an age of infinite choice, data and distraction… Focus on what’s really important.
Don’t make career decisions based on cash. *You won’t see big cash for many years.
In an organization, you’ll get lost amidst the noise. Work the halls, work the walls.
(Advertising) life is hard. Don’t moan it, own it.
30
One day, “digital” will become a nostalgic concept. Start getting Post-Digital.
31
Nobody wants to work with an asshole. Be friggin’ nice.
15 #Winning Ideas for young hopefuls seeking to enter advertising 1) Speak fluent geek. 2) Focus on the human motivation. 3) It’s the social web. 4) Manage the new complexity. 5) Make something that people want. 6) Be the Swiss Army knife of whatever you do. 7) Brush that dirt off your shoulder. 8) Have fun. 9) Facilitate the group dynamic. 10) Focus on what’s really important. 11) Don’t make career decisions based on cash. 12) Work the halls, work the walls. 13) Don’t moan it, own it. 14) Get Post-Digital. 15) Be nice.
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