Fall 2013 ASBA Journal

FALL 2013 VOL. 43, NO. 4

A R I Z O N A S C H O O L B O A R D S A S S O C I A T I O N

On the Right Road

PLUS... Introducing ASBA’s Arizona Education News Service

Getting the Arizona We Want

ASBA’s 2014 Political Agenda

The Demands of 21st-Century Leadership

ii ASBA Journal I Fall 2013

About ASBAIT

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1 ASBA Journal I Fall 2013

● DEPARTMENTS

3 President’s MessageCome Together, Work Together, Stay Together:

Our Students’ Success Is Riding on It

By Randy Schiller, ASBA President

5 ViewpointsNo News Is Not Good News – So We’re Taking Action!

By Dr. Timothy Ogle, ASBA Executive Director

6 ASBA NewsBy Tracey Benson, ASBA Director of Communications

9 ASBA Calendar of Events

25 Leadership Matters21st-Century Leadership DemandsNew Attitudes and Abilities

By Karen Loftus, ASBA Director

of Leadership Development

28 Capitol View ASBA Sets Its 2014 Political Agenda

and We Need You to Help Advocate

By Janice Palmer, ASBA Director of

Governmental Relations & Public Affairs, and

Geoff Esposito, ASBA Governmental Relations Analyst

31 Education and the LawStump the Lawyer:

Your Questions on Governance and Operations

By Chris Thomas, ASBA General Counsel and

Director of Legal and Policy Services

39 ASBA Affiliate Members

● FEATURES

13 Arizona Education News Service

14 ASBA in Pictures: County Meetings

17 Profile in LeadershipDr. Charles Lucero, Kingman USD

19 Profile in LeadershipLinda Yazzie, Holbrook USD

22 Delivering the ‘Arizona We Want’Will a research-based citizens’ agenda

become the litmus test for elected officials?

By Don Harris

Fall 2013 Vol. 43, No. 4

A R I Z O N A S C H O O L B O A R D S A S S O C I A T I O N

A gallery of photos from ASBA’s 2013 County

Meetings begins on page 14.


OUR MISSION

Promoting elected local governance of public

education and continuous improvement of student

success by providing leadership and assistance

to public school governing boards.

OUR GOALS

Provide model training and leadership emphasizing

best practices in public school governance.

Represent and advocate for the diverse interests

of public school governing boards.

Advocate the core beliefs and political agenda

as adopted by the membership.

OUR CORE BELIEFS

ASBA believes…

The basic life needs of children must be met

for them to succeed.

Meeting the unique educational needs of all students

must be the foundation of our school systems.

The governance of public schools must lie with locally elected

and accountable school district governing boards.

The accountability for student success is a shared

responsibility of the students, parents, governing board,

district staff and the community.

Public education funding must be broad-based,

stable and at a level that assures all students receive an

education that enables them to be successful.

State and federal mandates must be funded.

Knowledgeable and professionally trained governing board

members are fundamental for ensuring student success.

Learn more at www.azsba.org

A R I Z O N A S C H O O L

BOARDS ASSOCIATION

Quality leadership and advocacy

for children in public schools

ARIZONA SCHOOL

BOARDS ASSOCIATION

● OfficersPresident Randy Schiller

President Elect Elaine Hall

Treasurer Jesus Rubalcava

Secretary Kathy Knecht

Immediate Past President Michael Hughes

● County Directors, Caucus Leadershipand NSBA RepresentativesApache Arnold Goodluck

Cochise Jeffery Crandall

Coconino Jerry Williams

Gila Barbara Underwood

Graham Dalene Griffin

Greenlee Kimberly Lunt

La Paz Harlow Harper

Maricopa Bill Adams

Maricopa Bonnie Sneed

Mohave Tom Duranceau

Navajo Linda Yazzie

Pima Jim Coulter

Pima Sara Mae Williams

Pinal Torri Anderson

Santa Cruz Pending appointment

Yavapai Barry Sharp

Yuma Marvin Marlatt

Hispanic/Native American Indian Caucus Eva Carillo Dong

Black Caucus David Evans

NSBA Pacific Region Director Cynthia Matus Morriss

● StaffExecutive Director Dr. Timothy Ogle

Director of Administrative Services Ellen White

Director of Communications Tracey Benson

Director of Governmental

Relations/Public Affairs Janice Palmer

Director of Leadership Development Karen Loftus

Director of Legal and Policy Services/

General Counsel Chris Thomas

Assistant Director of Policy Services Dr. Terry L. Rowles

Executive Search and Senior

Policy Consultant Steve Highlen

Policy Consultant Nick Buzan

Technology and Information Specialist Michael Barcia

Governmental Relations Analyst Geoff Esposito

Education Reporter Lisa Irish

Policy Technician Renae Watson

Member Services Coordinator Shirley Simpson

Secretary to the Executive Director Kristi Johnson

Administrative Secretary Jolene Hale

Administrative Secretary Sara Nilsson

Administrative Secretary Elizabeth Sanchez

Receptionist Lindsay Jenner

Publication Policy: Articles printed herein may be divergent in point of view and controversial in nature. The materials published in each issue represent the ideas or beliefs of those who write them, and not necessarily the views or policies of the Arizona School Boards Association. © 2013 by the Arizona School Boards Association.

Address all correspondence to:ASBA Journal Editor2100 N. Central Ave., Suite 200Phoenix, AZ 85004Phone: 602-254-1100; [email protected]; Website: www.azsba.orgAnnual subscription rate $24Production and Design by S&L Printing & Mailing, Inc.


It seems like yesterday that I was sitting at the dais during the ASBA Awards Banquet last December, as then ASBA President Mike Hughes (Mesa USD)

addressed hundreds of school board members and school administrators. He was sharing thoughts and appreciations from his year as ASBA president, and I was contemplating the year ahead, with a combination of nerves and eager anticipation. Before I knew it, he was calling me to the podium and placing the gavel in my hand. My wife and children were in the audience. My favorite teacher from high school was there. I was president of the Arizona School Boards Association. As I introduced myself and the vision I had for the year ahead, I called on my fellow board members from around the state to “work together for success” – the success of our students, our schools, our communities and our state. And I cited governing board member involvement in ASBA as an excellent way of doing so. I called on you to attend ASBA workshops and conferences to learn and network – and possibly meet a new board member who you could mentor. Serve on one of ASBA’s many committees. Advocate as a member of the Arizona Relations Network. Interact with your county director. Participate in the Delegate Assembly and have a voice in setting policy and the direction of the association. Even joining us on social media to network and share messages can be a powerful form of participation. Over the course of the year, it’s been my privilege to be an ambassador for the association, meeting board members at ASBA events near and far and encouraging this belief that success is a shared responsibility among public school leaders. But after this year as president, one thing more than any other resonates with me about this idea of shared effort. Education leaders alone can’t deliver success for our students, or be held solely accountable for it. We know

education is a shared priority of the majority of Arizonans. (See the article on page 22 for positive proof.) It also must be a shared effort. With that in mind, and as my year as president of ASBA winds down, I leave you with this challenge: Widen the circle. Let’s get more folks involved. Invite, and even demand, that others step forward to support the success of K-12 education in Arizona. Harness the power and opportunities your role as an elected leader carries, and reach out to other elected officials with a message about what “we” must do. Find ways to connect with business and civic leaders in your community and dig into the synergistic relationship between strong public

schools and the health of our economy and communities.

Here at ASBA, we’re taking steps to widen the circle. Our soon-to-be-

launched Arizona Education News Service is a perfect example. This statewide news service will not only bridge the void in coverage of critical education issues in our state, but also reach Arizonans outside our traditional circle of inf luence with information

about this topic of vital importance to every one of us. (Learn more on page 13.)

With items like this on the horizon, it’s bittersweet to be writing my last message as

president of ASBA. Thank you for an exceptional year and this opportunity to serve. The relationships I have been fortunate enough to have developed with members of the ASBA Board of Directors (with true gratitude to my mentor Mike Hughes), ASBA staff, and board members and school leaders from around the state have grown my belief not only in ASBA, but also what we can accomplish when we work together – and ask others to join us. In closing, I commit myself to practice what I have preached: Come together, work together, STAY together for success. The future of Arizona’s students is riding on the promise that I will, that you will and that WE will.

By Randy Schiller, ASBA President

l PReSIdenT’S MeSSAge

Come Together, Work Together, Stay Together:Our Students’ Success Is Riding on It

Widen the circle. Let’s

get more folks involved.



Where do you get your news? If you’re like a growing number of Americans, it’s

not the newspaper or your local news channel – or even a cable one, for that matter. In fact, it may not be print or broadcast at all, but rather online sources or even social media. And very soon, it may not come from traditional news organizations at all.

According to the Pew Research Center’s tenth annual report on the state of the media (“The State of the News Media 2013: An Annual Report on American Journalism”), the reporting power of traditional media is in dramatic decline. It cites these statistics as proof:

Estimates for newspaper newsroom cutbacks in 2012 put the industry down 30 percent since its peak in 2000 and below 40,000 full-time professional employees for the first time since 1978.

In local TV, sports, weather and traffic now account on average for 40 percent of the content produced on the newscasts studied while story lengths shrink.

On CNN, the cable channel that has branded itself around deep reporting, produced story packages were cut nearly in half from 2007 to 2012.

Time magazine, the only major print news weekly left standing, cut roughly 5 percent of its staff in early 2013 as a part of broader company layoffs.

Arizona has seen similar trends. In but one example, earlier this year The Arizona Republic, the state’s largest newspaper, cut 29 members of its newsroom staff in a single day.

In Pew’s estimation, “This adds up to a news industry that is more undermanned and unprepared to uncover stories, dig deep into emerging ones or to question infor-mation put into its hands.”

In response, the public is turning to other sources they view as credible for news and information, and a new breed of journalism is rising to fill the void. In fact, the trend is so significant that the 2013 Pew report on the media leads with this: “A continued erosion of news reporting

resources converged with growing opportunities for those in politics, government agencies, companies and others to take their messages directly to the public.” It goes on to add that these

“new players” are producing content about public issues by “covering subject areas that would have once been covered more regularly and deeply by beat reporters at traditional news outlets—areas such as health, science and education.”

I am proud to say that the Arizona School Boards Association is one of those “new players.” We have witnessed what’s happened to traditional media in our state, identified the need to keep education – identified in poll after poll as a top priority for Arizonans – as a centerpiece of public and civic discourse, committed resources, and harnessed the potential of digital publishing and social media. And in January 2014 we will launch the Arizona Education News Service, an online news source for balanced, accurate and concise reporting about K-12 education in our state that will bring to life the issues and people who impact Arizona education today. With direction and strategic leadership provided by ASBA Communications Director Tracey Benson, staffed by experienced, award-winning journalist Lisa Irish, and supported by ASBA’s technology staff and resources, the Arizona Education News Service, through www.AZEdNews.com and AZEdNews e-weekly, will deliver coverage of the educational progress of students in the state, innovative teaching and leadership practices that produce results, and news on legislative, legal and policy issues and action related to K-12 education in our state. The website will also be a hub for other state and national news headlines, and timely and essential data and reports.

We hope you’ll embrace the Arizona Education News Service as your trusted source for education news in Arizona, and that you’ll encourage others in your personal, civic and professional networks to visit the site, sign up to receive our free, weekly e-publication, and join us on social media. (See page 13 for these important details.) Together we can help ensure that accurate and balanced information about K-12 education remains in the public arena and that this issue of vital importance to all Arizonans is covered with the breadth and depth it deserves.

No News Is Not Good News – So We’re Taking Action!

●VIEWPOINTSBy Dr. Timothy Ogle, ASBA Executive Director


Use ASBA’s School Choice Week toolkitto celebrate local, neighborhood schools

Last year ASBA introduced a National School Choice Week toolkit to provide Arizona public school leaders with resources and inspiration to create high visibility for our local neighborhood schools, the number-one choice of the families of nearly nine out of 10 Arizona students, during this celebration of parental choice. In 2014, National School Choice Week is slated for Jan. 26 to Feb. 1. The toolkit includes data for framing the conversation, as well as specific ideas for taking action in your community, such as spotlighting the choices students and families have within your district, thanking parents for choosing your schools and district, creating opportunities for testimonials and unleashing school pride. To access the toolkit, click on the School Choice tab at www.azsba.org/advocacy/resource-center.

NEWSNew officers, bylaw changes up for vote at ASBA Annual Business Meeting

Each ASBA member board may send one representative to vote on its behalf at the annual ASBA Business Meeting, to be held Dec. 12 from 8 – 9:15 a.m. The meeting will be held in Phoenix at the Biltmore Conference Center in

Delegates will vote on two bylaw changes, the details of which were sent to members in November, and select three ASBA officers for 2013. The officers will serve for a single-year term on the ASBA Board of Directors. The ASBA nominating committee, which was chaired by Immediate Past President Michael Hughes (Mesa USD), met on Friday, Nov. 1, and has put forth recommendations for the following individuals to serve as ASBA officers for 2014: President-Elect: Jesus Rubalcava (Gila Bend USD) Treasurer: Kathy Knecht (Peoria USD)Secretary: Julie Bacon (Paradise Valley USD)

Rounding out the executive committee of the ASBA Board of Directors for 2013 will be President Elaine Hall (Sahuarita USD) and Immediate Past President Randy Schiller (Phoenix Union HSD).

All member boards that intend to have a delegate present to vote on these items at the business meeting should complete the online delegate form no later than Dec. 2. The form is available at www.azsba.org/delegate-form.

ASBA Board of Directors to welcome new and veteran County Directors in 2014

The following school board members were elected or re-elected by peers in their county to serve two-year terms on the ASBA Board of Directors as County Directors, beginning in 2014:

(co-director)

Elected to one-year terms because of mid-term appointments to the seat for which they ran were

These seats will return to a normal two-year term beginning in 2015.


Segal honored with ASBA school law award Susan Plimpton Segal received the John R. McDonald Award from ASBA at the 37th Annual ASBA Law Conference on Sept. 5. This award was created to recognize those school attorneys who advance public education in Arizona. Segal is a partner at one of Arizona’s oldest law firms, Gust Rosenfeld. Her practice is devoted to education, municipal and public law. “We are very proud of Susan,” said Rob Haws, the chair of the education law department at Gust Rosenfeld. “Her receipt of this prestigious award is well deserved. For over 25 years, she has been a passionate, tireless and effective advocate for our public school clients, as our growing education law practice attests.” Prior to joining Gust Rosenfeld, Segal was division chief in the public advocacy section of the Arizona Attorney General’s Office, where she also served as section chief in the education and health section. “Only those individuals who have an exemplary track record of service to their clients over a substantial period of time are considered and Susan Segal exceeds these requirements,” said Chris Thomas, ASBA general counsel and director of legal and policy services. “Her service to her clients has been

remarkable. Whether in private practice, as district in-house counsel or as education section chief at the Arizona Attorney General’s Office, Susan has given outstanding counsel to her clients and has served the greater cause of public education in doing so.” In presenting the award, the prior recipient, John C. Richardson of DeConcini McDonald Yetwin & Lacy noted, “While Susan has always been an outstanding school lawyer, her time at the Arizona Attorney General’s Office is especially worthy of our appreciation. Susan revolutionized the office to vastly improve its functioning to the benefit of public education and school districts.”

Irish joins ASBA as education reporter Name and Title: Lisa Irish, Education Reporter

Role at ASBA: I write stories on education issues of statewide interest and importance for the ASBA’s new web-based Arizona Education News Service (www.AZEdNews.com), which will launch in January 2014. (See page 13 for details.)

Professional Experience: I wrote closing market roundups at Wall Street Journal.com in the early days, posted breaking news articles and put together slideshows at azcentral.com, and managed web content for KTAR.com. For the past four years, I reported on crime, fire, education and veterans for The Daily Courier in Prescott.

Education: I attended Arizona public schools, graduated from Paradise Valley USD’s Horizon High School in Scottsdale, earned a bachelor’s degree in news-editorial and biology at Texas Christian University, and a master’s in news-editorial from University of Missouri-Columbia.

Birthplace: New York, but I’ve lived in Arizona since I was 4.

Favorite Books: The Lions of Al-Rassan by Guy Gavriel Kay, The Graveyard Book by Neil Gaiman, The Martian Chronicles by Ray Bradbury and The Cabinet of Curiosities by Douglas Preston and Lincoln Child.

Favorite Quotes: “Logic will get you from A to Z; imagination will get you everywhere.” –Albert Einstein, and, “If you tell the truth, you don't have to remember anything.” –Mark Twain

Little Known Fact About Me: I’d rather fish, read, play with the kids or make something than shop for anything.

Why I Think Public Education Is Important: My grandfather left school when his father died to support his younger brothers and sister, but wished he could have graduated. My mom taught second grade, and told my sister and me that we were going to college long before we knew what college was. Public education helps us realize we can do more than we think and gives us the tools to do it.

Award winner Susan Plimpton Segal with past recipient John C. Richardson (left) and Chris Thomas, ASBA’s director of legal and policy services.

Lisa Irish


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PERFORMANCE BEYOND THE SURFACE

Oracle’s Linda Thomas named ASBA Advocate of the Year

Linda Thomas, a first-term member of the Oracle ESD Governing Board, has been named ASBA’s 2013 Advocate of the Year. Thomas, recognized for her “community-oriented, grassroots activism and hard-charging attitude,” received with the award at the ASBA-AASBO-ASA Legislative Workshop on Nov. 8.

“Our advocacy award winner this year is a real fighter,” said Geoff Esposito, ASBA’s governmental relations analyst and leader of the association’s advocacy network. “A retired Air Force colonel who spent her whole life around the military, Linda Thomas knows what it means to serve. And although she may be new to her school board, she’s jumped in head first, building partnerships on her board and a diverse coalition to fight for Oracle’s budget override.”

Thomas was also commended for attending each of ASBA’s lobby days in 2013, working on behalf of local candidates who support public education, and bringing attention to issues that are important to her through her blog.

“These are the exact types of behavior that are critical to building the advocacy strength of our organization, and we appreciate Linda immensely,” said Esposito. “Without the voices of our members speaking out loudly in their communities, we would not be able to build the capacity necessary to effect the change we need in Arizona’s education policy.”

(Learn more about getting involved in ASBA advocacy efforts on page 28.)

Linda Thomas (Oracle ESD), far right, received the 2013 ASBA Advocate of the Year Award. Joining her to present the award were, from left, Dr. Tim Ogle, ASBA executive director; Elaine Hall (Sahuarita USD), ASBApresident elect; and Geoff Esposito, ASBA governmental relations analyst.


November 201328-29 Thanksgiving

ASBA office closed

December 201311 ASBA’s Telling Your Story:

Marketing and Communications

for Public School Leaders Workshop

Phoenix

11 Hispanic-Native American Indian

Caucus Golf Tournament

Phoenix

11-13 ASBA-ASA 56th Annual Conference

Phoenix

25 Christmas

ASBA office closed

January 20141 New Year’s Day

ASBA office closed

16 ASBA BOLTS Workshop

Tucson

20 Martin Luther King, Jr., Day

ASBA office closed


Phoenix


Flagstaff

February 20141-2 NSBA Leadership Conference

Washington, D.C.

2-4 NSBA Federal Relations Network

Washington, D.C.

17 Presidents’ Day

ASBA Office Closed

ASBA Calendar of Events

4831 E. Calle Tuberia, Phoenix, Arizona 85018-2932 | 5313 S. Morning Sky Lane, Tucson, Arizona 85747-5814 602.510.3989 | [email protected]

www.TraaenandAssociates.com


Board members recognized for commitment to governance and leadership training

More than 250 school board members were honored this fall with boardsmanship awards that represent their commitment to being effective leaders. Awards are based on the hours of training received, and were presented at the ASBA County Meetings.

This recognition is part of ASBA’s Academy of Board Development program, which is designed to equip board members with the knowledge and techniques necessary to develop policies and practices to support the organization’s instructional leadership role. This training program is based on attendance at workshops, conferences and other training opportunities. Its objectives are to recognize board members for personal efforts toward improvement; to be an incentive for voluntary board member training; and to promote the idea of better boardsmanship.

Participants in the Academy of Board Development program receive a certificate, plaque or pin upon completion of each level within the program. Awards are determined annually based upon credits earned prior to July 1 each year.

Learn more about the core curriculum, earning continuing education units, and recognition for training at www.azsba.org/learning-center/academy-of-board-development/

Certificate of Orientation

Richard Ahern, Agua Fria UHSDJamie Aldama, Glendale ESDTorri Anderson, Maricopa USDKristel Ann Foster, Tucson USDMelissa Avant, Sierra Vista USDLucy E. Ayze, Chinle USDMichael Bahe, Piñon USDEdward Barbour, Casa Grande UHSDBrianna Barksdale, Congress ESDBecky Barlow, Colorado City USDBrett Barney, Benson USDJudi Beckerleg, Grand Canyon USDBill Beecroft, Heber-Overgaard USDFern Benally, Kayenta USDSusan Benjamin, Phoenix ESDRuth Bennett, Continental ESDDaniel Blackson, Saddle Mountain USDDeynice Bondurant, Chevelon Butte ESDMarty Bowman, Window Rock USDAutumn Boyle-Robinson, Topock ESDNubia Briceno, Union ESDJennifer Brimhall, Blue Ridge USDMathew Bullock, Peoria USDJanet Busbee, Cave Creek USDJames C. Campbell, Morristown ESDJaneane Candelaria, Florence USDPilar Carter, Pima USDJennifer Casady, Pearce ESDJeanne Casteen, Creighton ESDMargret Celix, Miami USDAnita Choate, Benson USDDaryl Colvin, Gilbert USDCynthia Conner, Young ESDJoanne Cook, Cottonwood-

Oak Creek ESDJulie Cozad, Amphitheater USDJ.D. Crawford, San Simon USD

Cristy Crow, WAVE Betty Cruz, Roosevelt ESDIan Danley, Phoenix UHSDJulie Davis, Joseph City USDCharleen Day, VACTEDeanna M Day, Amphitheater USDDon Debusk, Glendale UHSDVirgil Denny, Piñon USDTeresa Devine, Tempe ESDVictor Diaz, Osborn ESDKen Dobson, Seligman USDTony M. Donlin, Superior USDDiana Dunlap, Vernon ESDShirley Dye, Payson USDMichael Eigenbrodt, WAVEFrank Johnny Endfield Jr,. Whiteriver USDKathy Espinoza, Tempe ESDBertha A. Estrada, Tolleson ESDHeather Farmer, Laveen ESDBetty Fish, Toltec ESDVictor Fontes, Santa Cruz Valley USDDorothy France, Tonto Basin ESDDebbie Francis, Kingman USDChristine Fredericks, Flagstaff USDPaul Fulginiti, Maine SDDenice Garcia, Cartwright ESDRobert Garcia, Sunnyside USDSasha Glassman, Madison ESDCarolyn Glenn, Bouse ESDMichael Gordon, Clarkdale-Jerome ESDRuben B. Gutierrez, Pendergast ESDCherilyn Halls, Blue Ridge USDKevin Hartigan, Grand Canyon USDNancy Hawkins, Casa Grande UHSDTodd Haynie, Thatcher USDTherri Hearne, Quartzsite ESDCarole Henry, Mohawk Valley ESDRuth Hernandez Diaz, Tolleson ESD

Gary Hicks, Humboldt USDScott Hicks, Prescott USDJake Hoffman, Higley USDYira Hoffmann, Yuma UHSDKathy Hoogerwerf, Vernon ESDJill Humpherys, Gilbert USDDeanna Hunt, Vernon ESDGeorge Jackson, Scottsdale USDEileen Jackson, Catalina Foothills USDJudee Jackson, Casa Grande ESDDr. Angel Jannasch-Pennell, Phoenix ESDPaul Jensen, Liberty ESDRebecca Johnson, Chevelon Butte ESDChristine Johnson, Fredonia-Moccasin USDCam Juarez, Tucson USDCarl Keele, Ash ForkMary King, San Carlos USDJohn King, Kyrene ESDGail Knight, Balsz ESDDaniel Knudson, Colorado City USDEldon Larsen, Joseph City USDJason Little, Cottonwood-Oak Creek ESDLaura Liuzzo, Litchfield ESDTracy Livingston, Peoria USDWilliam Longreed, Tuba City USDPedro Lopez, Cartwright ESDVirginia Lopez, Toltec ESDSandy Lowe, Tempe UHSDAnthony Lozano, Mingus UHSDJohn Mackin, Prescott USDElla Mae Greasewood, Baboquivari USDChandra Mann, Antelope UHSDJeffrey McClure, Oracle ESDPat McEuen, Fort Thomas USDAndrew McGibbon, Continental ESDRon McPherson, Valentine ESDBrena Miller Wenden, ESDJennie Miller, Joseph City USD


Judy Moorhead, Globe USDVincent Moreno, Tolleson UHSDKatie Morris, Grand Canyon USDMyron Moses, Fort Thomas USDGeorge Nault, Bouse ESDGeorge Nerhan, Tombstone USDMaria L. Neuman, Santa Cruz Valley USDBill Nolan, Willcox USDJennifer Ortiz, Casa Grande ESDDwayne Owen, Willcox USDRobin Palmer, NAVITLarry Parker, San Simon USDBarbara Perleberg, Scottsdale USDPrido Polanco, Bisbee USDTrescia Power, San Simon USDJim Quinlan, Payson USDMorcelino Quinonez, Roosevelt ESDJill Reed, Fountain Hills USDKristina Reese, Higley USDRichard Reyes, Santa Cruz Valley UHSDDanielle Reynolds, Apache Junction USDBruce Ricca, Kingman USDLawrence Robinson, Roosevelt ESDRose Rope, Fort Thomas USDJerri Rose, Toltec ESDCarlos Ruiz, Tanque Verde USDTiffany Russell, Mohave Valley ESDJeremy Saline, Pima USDMoses Sanchez, Tempe UHSDAnnette Sexton Ruiz, Creighton ESDWalter Shontz, WAVELori Silk, Sierra Vista USDJulie Smith, Gilbert USDMelinda Sobraske, Bullhead City ESDAmy Soucinek, Littleton ESDSarah Speer, Madison ESDPatricia Staffnik, Concho ESDMary Sztuk, Pearce ESDLinda Thomas, Oracle ESDMarion Todecheene, Kayenta USDDamon Trejo, St David USDShirley Turner Chaplin, Safford USDDorothy Tyler, NAVITDolores Underwood, Casa Grande ESDKen Varga, WestMECMatt Varitek, Nadaburg USDFreddie Villalon, Tolleson UHSDFernando Villegas, Somerton ESDChad Waltz, Agua Fria UHSDStephen Warner, Buckeye UHSDFrank T. Waters, Colorado River UHSDDerrence B. White, Balsz ESD

Certificate of BoardsmanshipTorri Anderson, Maricopa USDMarilyn Cox, Fredonia-Moccasin USDKen Dobson, Seligman USDSarah Ells, Flagstaff USD

Susan Faubion, Santa Cruz Valley USDMary Garcia, Crane ESDKris Ham, Sahuarita USDKari Hoffman, Colorado River UHSDRobert Horne, Pine Strawberry ESDPenny Hubble, Chino Valley USDChris Isabel, Altar Valley ESDMary Jones, Valley UHSDGary Kemp, J. O. Combs USDRandy Kinkade, Vail USDMark Lane, Paradise Valley USDLaurie Lozano, Clarkdale-Jerome ESDDr. Ruth Ann Marston, Phoenix ESDKatie Miller, St. David USDSteve Pallack, Crane ESDJennifer Papworth, Avondale ESDRudy Santa Cruz, Isaac ESDJackie Speer, Tonto Basin ESDCarm Staker, Humboldt USDMary Ann Wilson, Glendale ESDJoy Young, Salome ESDSusan Zibrat, Amphitheater USD

Associate of BoardsmanshipBessie Allen, Piñon USDJulie Bacon, Paradise Valley USDBeth Brizel, Kyrene ESDBernadette Coggins, Kyrene ESDBarbara Corral, Quartzsite ESDPatti Coutre, Maricopa USDLita Dixon, Kayenta USDSteve Dockray, VACTEMaureen Erickson, Prescott USDIgnacio Fernandez, Fowler ESDEdward Gomez, Douglas USDKaren Griffin, Yuma ESDDenise Guenther, Florence USDPaul Guy Jr., Chinle USDRoberta Hadnot, Winslow USD Barbara Harper, Bicentennial UHSDDustin Hartle, Vernon ESBeth Hinton, Fort Thomas USDRory Huff, Payson USDPaula James, Red Mesa USDPatty Kennedy, Glendale UHSDKarl Koenig, Yuma ESDMark Lane, Paradise Valley USDCindi Lofstedt, Heber-Overgaard USDDarlene Lopez, Gila Bend USDLaurie Lozano, Clarkdale-Jerome ESDMartin Quezada, Pendergast ESDPam Reicks, Glendale UHSDBonnie Schroader, Dysart USDRichard Showalter, Window Rock USDLeona Smith, McNary ESDFern Soto, Somerton ESDBobbie Surber, Sedona Oak Creek USDMonica Timberlake, Quartzsite ESD

Dean Wolcott, Osborn ESDPam Wolfe, Bicentennial UHSDC.T. Wright, Fountain Hills USDJoy Young, Salome ESD

Master of BoardsmanshipMari Alvarado, Alhambra ESDMelanie Beikman, Tempe ESDDr. Phillip Bluehouse, Ganado USDBeth Brizel, Kyrene ESDAaron Buhler, St. David USDBeth Carlson, Winslow USDSue Corbin, Osborn ESDBarbara Corral, Quartzsite ESDKevin Daily, Flowing Wells USDLita Dixon, Kayenta USDMaureen Erickson, Prescott USDRobert Ethridge, Altar Valley ESDAmelia Flores, Parker USDLinda Gilbertson, Concho ESDPaul Guy, Jr., Chinle USDRoss Hobday, Lake Havasu USDLillian Hritz, Tombstone USDPaula James, Red Mesa USDPatty Kennedy, Glendale UHSTee Lambert, Washington ESDWilliam Lasonder, Blue Ridge USDJoe Melchionne, Yuma ESDMartha Natonabah, Page USDSharon Niehaus, Continental ESDCarmelita Redsteer, Pinon USDSara Smith, Glendale ESDJim Thomas, Florence USDMonica Timberlake, Quartzsite ESDAnita Watchman, Sanders USD

First ClusterBill Adams, Washington ESDClaudia Anderson, Vail USDJudy Antone, Sacaton ESDBrenda Bartels, Glendale ESDHal Borhauer, Peoria USDSteven Chapman, Tolleson UHSDBob Dailey, Florence USDPolly Hageman, Young ESDLillian Hritz, Tombstone USD Patty Kennedy, Glendale UHSDKathy Knecht, Peoria USDSusan Kramer, Douglas USDBill McNarie, Continental ESDBarb Mozdzen, Chandler USDLorraine Nelson, Window Rock USDCarmelita Redsteer, Piñon USDTraci Sawyer-Sinkbeil, Dysart USDBetty Thompson, Roosevelt ESDAnita Watchman, Sanders USDShawn Watt, Litchfield ESDW. John Williams, Altar Valley ESD



In January 2014, the Arizona School Boards Association will launch the Arizona Education News Service, an online source for balanced, accurate and constructive

journalism about K-12 education. The statewide service will bring to life the issues and people that impact Arizona education today. News will be delivered through a combination of digital publishing, including the www.AZEdNews.com website and a weekly e-news publication sent directly via email to desktops and mobile devices, and social media.

Coverage will focus on student achievement, funding, policy and reform, legislative and legal issues, and innovative teaching and leadership practices that produce results. Through concise and insightful Q&A-style interviews, it also will introduce readers to Arizonans from all walks of life who are impacting education in the state.

In addition to reaching readers directly through the AZEdNews website and e-publication, all original Arizona Education News Service reporting will be available for use by media outlets throughout the state.

The AZEdNews website also will serve as a hub for state and national education news headlines, and timely and essential education-related data and reports.

The news service website will debut in December and ASBA members, other state and local education leaders, policymakers and members of the business and civic sectors, will begin receiving AZEdNews e-weekly via email in January. Subscriptions to the e-weekly are free and interested individuals can join the distribution list by visiting wwwAZEdNews.com.

“Education is an issue of vital importance to all Arizona, and our goal is to make the Arizona Education News Service the state’s trusted source for education news,” said Dr. Tim Ogle, ASBA’s

executive director. “We hope our members will find it to be a valuable resource, but we also would like school board members and district administrators to encourage others in their networks, who may not be as closely connected to education, to visit the site, sign up to receive our free, weekly e-publication, and join us on social media. Together we can help ensure that accurate and balanced information about K-12 education remains in the public arena and that this issue of vital importance to all Arizonans is covered with the breadth and depth it deserves.”

The Arizona Education News Service is being led by Tracey Benson, ASBA’s director of communication, staffed by experienced, award-winning journalist Lisa Irish (learn more about Lisa on page 7), and supported by ASBA’s technology and administrative staff and resources.

Sponsorship and advertising opportunities will be announced soon.

ASBA to launch statewide education news service

For questions, commentsor to submit a story idea: [email protected]

To subscribe: www.AZEdNews.com

To share good news from your district:Beginning in mid-December, visit www.AZEdNews.com and click on Share Your Stories at the bottom of the home page

To join us on social media:facebook.com/azednews, twitter.com/azednews


1 2

1 Jazz musicians performed at the Pima County Meeting.

2 Board member Maria Neuman (Santa Cruz Valley USD)

is pictured with Santa Cruz County Superintendent of

Schools Alfredo Velásquez at the Santa Cruz County

Meeting.

3 ASBA Coconino County Jerry Williams (CAVIAT JTED)

with Dr. Paul Fulginiti (Maine USD), Judi Beckerleg

(Grand Canyon USD) and Christine Fredericks (Flagstaff

USD), who all received the ASBA Certificate of

Orientation.

4

From left, ASBA Mohave County Director Tom

Duranceau (WAVE JTED), ASBA Treasurer Jesus

Rubalcava (Gila Bend USD) and ASBA Executive

Director Dr. Tim Ogle joined Kari Hoffman (Colorado

River UHSD), who received the ASBA Certificate of

Boardsmanship award.

5

ASBA Treasurer Jesus Rubalcava (Gila Bend USD)

with Paul Guy, Jr. (Chinle USD), Leona Smith (McNary

USD), Paula James (Red Mesa USD ) and Dustin Hartle

(Vernon USD), who all received the ASBA Associate of

Boardsmanship award.

6 Maricopa County Superintendent of Schools Dr. Don

Covey addressed attendees at the Maricopa County

Meeting.

7

ASBA Executive Director Dr. Tim Ogle presented

an award to C.T. Wright (Fountain Hills USD) at the

Maricopa County Meeting.

8 ASBA President Randy Schiller addressed the audience

at the Santa Cruz County Meeting.

9

A Mountain Institute JTED student sculpture was on

display at the Yavapai County Meeting.

10

Elaine Hall (left), ASBA president elect, Barbara

Underwood (second from right), ASBA Gila County

director, and Dr. Tim Ogle, ASBA executive director,

are pictured presenting ASBA Certificates of Orientation

to (from left) Shirley Dye (Payson USD) and Judy

Moorehead (Globe USD) at the Gila County Meeting.

11

Student dancers performed at the Cochise County

Meeting.

12

Chris Thomas, ASBA general counsel and director

of legal and policy services, gave a presentation on

“The Role of Board Policy and School Governance.”

13

Chefs made fried plantains for attendees at the Navajo

County Meeting.

14

ASBA Pima County Co-Director Sara Mae Williams

(Baboquivari USD) spoke to the audience at the Pima

County Meeting.

County MeetingsPictures

in

3

5

4


6 7

10

11

12 13 14

9

8


Register online today at www.azsba.org!

Gaining and keeping the public trust isn’t just a destination;it’s an everyday journey.Doing a great job of educating students is no longer enough. In today’s competitive education environment, school boards and the districts they serve must do a great job and relentlessly and strategically tell people about it.

Join us for this day-long workshop, presented by communications professionals and school district leaders as a pre-conference to the ASBA-ASA Annual Conference.

Time Session Title

7:45 a.m. Registration and Continental Breakfast

8:25 a.m. Welcome and Conference Overview

8:30 a.m. The Board’s Role in Effective Communications

8:45 a.m. The Competitive Environment – and What Parents Want

9:30 a.m. What’s in a Name: Understanding and Enhancing Your Brand Identity

10:30 a.m. Bringing Your Message to Life: Shaping Your District’s Identity through Storytelling

11:15 a.m. Engaging the Village: Effectively Communicating through Citizen Committees

12:00 p.m. Lunch

1:00 p.m. Social Media and the Web: Five Things Public School Leaders Need to Know

1:30 p.m. Get Your Message Out, Part I: Basics and Best Practices for Effective Presentations and Media Interviews

2:45 p.m. Get Your Message Out, Part II: Interactive Training for Effective Presentations and Media Interviews

4:00 p.m. Workshop Adjourns

4:30 – 7:30 p.m.ASBA-ASA Annual Conference Kick-Off Reception/ Carnival Night Exhibitor Preview (included with registration to Telling Your Story Workshop)

Telling Your StoryA Marketing and Communications Workshop

for Public School Leaders

The Ar izona School Boards Associat ion presents

Dec. 11, 2013 | B i l tmore Conference Center, Phoen ix


●PROFILE IN LEADERSHIP

What governing board do you serve on? Kingman Unified School District

What is your hometown? Kingman

How long have you been a board member? 13 years

What books do you have at your bedside?Whatever my children are reading or anything sports related.

What/who inspires you? My wife and children – they always guide me to bring out my best!

What is your motto as a board member?There are many difficult decisions we make as board members, but if the foundation of a decision is based on what is best for children, then you can never go wrong.

What is your pie-in-the-sky vision for education? Education is the great equalizer in our society. We must strive to provide opportunities for underserved and underrepresented students. Programs need to be funded such as all day kindergarten, early outreach in our middle and high schools, and adequate funding for rural districts.

What is your advice to new board members? Remember, you work for the children of our community – not the people who voted you into office. Always make decisions that will allow your students to have a high quality education and academic achievement.

What do you consider your greatest accomplishment as a board member?Taking part in our high school’s graduation ceremonies every year. It is an honor to congratulate and hand a diploma to a graduating senior. I am confident our board has helped prepare students for life-long success.

What is your primary pet peeveas a board member? School labels!

What is the reason you likebeing an ASBA member? ASBA allows me to stay informed about important legislative and legal matters that affect our schools. The ASBA staff is always available to board members for guidance and support.

What would you like your epitaph to say?Here lies a great husband and father… who will be forever an Arizona Wildcat!

Dr. Charles LuceroK I N G M A N U N I F I E D S C H O O L D I S T R I C T

ASBA is pleased to feature recipients of the All-Arizona School Board Award in the Profile in Leadership column, which appears in every issue of the ASBA Journal.


The Trust’s vision is to become our members’ irreplaceable partner byo ering incomparable programs, value, and service.

The Trust’s mission is to provide high quality, a ordable property and casualtyprotection; risk management programs; and educational services that

uniquely meet the evolving needs of our member schooldistricts and community colleges.

F or over 27 years, the Trust has provided high quality, a ordable indemnityprotection exclusively to Arizona public schools and community colleges.

property, liability, and workers’ compensation coverage;

in house claims administration;

safety inspections and loss control consulting;

contract review, insurance cost analysis, and safety supporton school construction projects (at no charge); and

a variety of specialty services and programs, such as theTrust/NAU Leadership Academy; Hearing O cer Training;Trust Investment Pool; Mobile Driving Simulator, and onlineand onsite education and training opportunities.

To learn more about the Trust, its partners, and its services, please contact us at (800) 266 4911 or visit us at http://www.the trust.org.


●PROFILE IN LEADERSHIP

What governing board do you serve on?

I serve as an extremely proud member of the Holbrook Unified School District, which serves a student population that is diverse demographically and geographically. Our district serves 2,100 students in a geographical area spanning 1,500 square miles, and encompassing over 10 local communities, including communities in which our dormitory students reside. We do a great job reaching out to serve the students of rural Arizona.

What is your hometown? Although I was born in Winslow, I come from Diwoozhi bito’ which translates to Greasewood Springs. I have lived in Greasewood Springs, a small community located on the Navajo Reservation approximately 55 miles from Holbrook, my entire life, even though I have spent a major portion of my life in Flagstaff, where I was educated from kindergarten through my post-graduate years at Northern Arizona University. I resided in the Flagstaff Dormitory for my high school years.

How long have you been a board member? I have been a board member since the last millennium, beginning in 1990. I am currently serving my 23rd consec-utive year as a Holbrook USD board member.

What books do you have at your bedside?

The latest three books at my bedside are Foresight 2020 by Jack Uldrich with Simon Anderson; Talk About Teaching! Leading Professional Conversations by Charlotte Danielson; The Scalpel and the Silver Bear, The First Navajo Woman Surgeon Combines Western Medicine and Traditional Healing by Lori Arviso Alvord, M.D., and Elizabeth Cohen Van Pelt; along with several still in-progress books.

What/who inspires you?

My parents both were educators. My dad was one of the Navajo Code Talkers and died when he was teaching fifth grade. My mom taught kindergarten for decades before she retired. Both my mom and dad provided the educational foundation infused with culture, religion and family. These two wonderful individuals inspire me to possess the drive

and passion for many things including education, health care, politics and law.

Children, education, health and my family inspire me to passionately pursue issues of equality and equity.

What is your motto as a board member?Be responsive and accountable.

What is your pie-in-the-sky vision for education? That one day, children everywhere, no matter what the address or zip code they have, will receive the quality education they deserve and will ultimately achieve whatever they aspire to do in life.

What is your advice to new board members? You will never cease to grow as a board member if your passion is in the right place.

What do you consider your greatest accomplishment as a board member?My greatest accomplishment is developing a deep passion for education throughout the years along with global awareness, which led me to work toward a doctorate in education. I’ve been a lifelong advocate for children and teachers, but even more I promote technology in the classroom to take our children into the 21st century. I am proud of our Indian Wells Elementary School located out of town and the success of learning. My longevity on the board is an accomplishment also.

What is your primary pet peeveas a board member? People with personal agendas versus agendas for the public good.

What is the reason you likebeing an ASBA member? Everything I do, all the time I spend with my travels, meetings and numerous committees, I do for our children, who are our future. ASBA has offered opportunities for me to grow to help our children.

What would you like your epitaph to say?Here lies Dr. Salabiye-Yazzie. She lived a rewarding life of stewardship and love for her family.

Linda YazzieH O L B R O O K U N I F I E D S C H O O L D I S T R I C T

A VibrantExhibit HallPeruse more than 100 vendors and ask

questions, see demonstrations, find out

what’s new in products and services for

schools and enter drawings for exciting

prizes.

JOIN US FOR CARNIVAL NIGHT EXHIBITOR PREVIEWKick off your annual conference

experience on Wednesday, Dec. 11,

from 4:30 – 7:30 p.m. in the exhibit

hall for carnival style fare, games and

entertainment!

Conference AgendaWednesday, Dec. 11

8:00 a.m. Hispanic-Native American Indian Caucus Golf Tournament

8:30 – 4:00 p.m. Telling Your Story – A Marketing and Communications Workshop

4:30 – 7:30 p.m. Annual Conference Kick-Off / Carnival Night Exhibitor Preview

Thursday, Dec. 12, 2013

7:00 a.m. Continental Breakfast

7:30 a.m. Registration

8:00 a.m. ASBA Annual MembershipBusiness Meeting

ASA Superintendents’ Division Meeting

9:00 a.m. Entertainment

9:30 a.m. Opening Ceremonies andFirst General Session

Keynote Speaker: C. Ed Massey, Immediate Past President of the National School Boards Association

11:45 a.m. Golden Bell Awards Luncheon

1:30 – 2:20 p.m. Breakout Sessions (choose from eight sessions)



4:20 p.m. Exhibit Viewing / Refreshments

6:00 p.m. Reception

6:30 p.m. ASBA Annual Awards Banquet

Friday, Dec. 13, 2013

7:00 a.m. “Wake-Up” Breakfast

8:30 a.m. Second General Session

Keynote Speaker: Dr. Michael Crow, President, Arizona State University

10:00 – Breakout Sessions

10:50 a.m. (choose from eight sessions)

11:00 – Breakout Sessions11:50 a.m. (choose from eight sessions)

Adjournment

Dec. 11-13, 2013 | B i l tmore Conference Center | 2400 E. Missour i Avenue, Phoen ix

ASBA ASAAnnual Conference

56th W O R K I N G T O G E T H E R

F O R S U C C E S S


40 Breakout Sessions Create your own learning path with breakout sessions focused on issues critical to you. Learn from presenters sharing their knowledge, expertise and experience in sessions specially focused on the theme “Working Together for Success.” Some of the topics will include:

» Expanding Learning and Increasing Student Engagement: A Vision Built on the Afterschool Approach

» A Collaborative Path to Successful Implementation of College and Career Ready Standards

» A Community Partnership That Changed the Lives of Flagstaff Students

» Building Positive, Productive Superintendent –Governing Board Relationships

» Where Do You Find Highly Qualified Teachers?

» Making the Data Work for You

» Changing Policy 101: The Basics of Impacting Legislation

» Close Your School, But Not Your Doors: An Innovative Approach to School Closures

» OMG! What Will You Do When Your Teachers Want MORE Resources to Implement the New Common Core Standards?

» Collaboration Between Schools and Industry for Optimum Education and Industry and Workforce Development

» Going Green: How a Collaboration Between Education and Business Created an Innovative Program Linking M&O Savings and Student Achievement

» Cutting Edge Programs for Talented Students

» Preparing Elementary Students for Higher Education

» Four sessions featuring this year’s Golden Bell

Award winners will also be presented

Plus…New Board Member Orientation Track

This track is designed for newly elected or appointed governing board members seeking to gain a greater understanding of the duties and responsibilities of board service while earning the continuing education units necessary to receive ASBA’s Certificate of Orientation to Boardsmanship. The Certificate of Orientation is the gateway to participation in ASBA’s Master of Boardsmanship awards program through ASBA’s Academy of Board Member Development.

Conference attendees must indicate their intent to attend these sessions at the time of registration and attend all sessions in the track to earn the ASBA Certificateof Orientation to Boardsmanship. At the time of registration, registrants for this track must also purchase several essential publications, which will be referenced throughout the sessions. Cost of the materials is $50.

Visit www.azsba.org/annual-conference for a complete list of breakout sessions.

Annual Award CelebrationsThose honored through the 2013 ASBA Annual

Awards program will be recognized on Dec. 12, 2013,

at the ASBA-ASA Annual Conference. Join us for

presentations of the following:

Dec. 12, 9:30 a.m. – Conference Opening Session» Jack Peterson Student Photography Contest

» Jack Peterson Scholarship

» Panfilo H. Contreras Honorary Scholarship

Dec. 12, 11:45 a.m. – Golden Bell LuncheonAdd’l meal tickets may be purchased for this event

» Golden Bell Awards

» All-Arizona and AASA Superintendent of the Year

Awards (ASA)

Dec. 12, 6:30 p.m. – ASBA Annual Awards BanquetAdd’l meal tickets may be purchased for this event

» Barbara Robey Lifetime Achievement Award

» Lou Ella Kleinz Award of Excellence

» All-Arizona School Board Award

» Honor Roll Award

» Total Board Award

» Master of Boardsmanship –

2nd, 3rd, 4th and 5th Clusters

Keynote SpeakersC. Ed MasseyImmediate Past President of

the National School Boards

Association

Adaptive Leadership: Leading Through ChangeThursday, Dec. 12, 10:15 a.m.

Dr. Michael M. CrowPresident of Arizona State

University

Education, Innovation and Arizona’s FutureFriday, Dec. 13, 8:30 a.m.

Online Registration REGISTER ONLINE Online registration for the

ASBA-ASA Annual Conference is now open at

www.azsba.org/annual-conference. Should you

require assistance with the registration process,

please call the ASBA office at 602.254.1100.


Delivering ‘The Arizona We Want’Will a research-based citizens’ agenda

become the litmus test for elected officials?BY DON HARRIS, CONTRIBUTING WRITER

In 2009, the Gallup Arizona Poll illuminated what Arizonans want for their state. This fall, Dr. Lattie Coor, the leader of the organization that commissioned

the poll, is travelling the state and using those findings and three years of insights gleaned from community conversations about them to recruit a broad range of support for goals and actionable items in the eight priority areas that emerged from the data.

As chairman and CEO of the Center for the Future of Arizona, which he established in 2002, and a self-proclaimed Pied Piper, Coor is on a mission to put into action poll data from “The Arizona We Want” and insights from the follow-up 2012 report, “The Arizona We Want 2.0,” which includes input from more than 10,000 Arizonans who have added their views to the initial poll. He also hopes to bring them both to bear on 2014 elections.

In concert, the poll and follow-up report paint a striking picture of what citizens think about life in Arizona communities and what they want for the future.

“We knew we had conceptually a very powerful instrument,” Coor says. “The Gallup Arizona Poll gave us a lot to think about as we tried to organize an action plan. We invited more people to take the poll so they could get some sense of what it was asking and where their views stood vis-a-vis the poll. We also invited organizations to take the poll.”

(Arizona school board members will be asked to take the poll between Dec. 2 and Dec. 16.)

Education surfaced as the top priority issue in the 2009 poll, and in “The Arizona We Want 2.0” it was deemed the key driver of the Arizona economy. When it comes to education, Coor says, “Arizona wants their students to graduate high school, college and/or career ready. That is the key hook to hang everything on. And secondly, they want them to be measured by national and international standards.”

Since 2009, the foundations for major improvements in Arizona education have been laid, he notes, with the full implementation of the Common Core Standards (recently renamed Arizona's College and Career Ready Standards) and the anticipated adoption of a new assessment by 2014-15 to measure students’ mastery of the more rigorous standards. “The Arizona We Want 2.0” calls for adequate funding for these steps. Although Coor acknowledges the standards and assessments are the subject of continuing debate, he believes they are an “actionable issue” when it comes to rallying the public, particularly at election time.

Support for new standards and assessments are among 39 actionable items, honed from questions and observations

COMMUNITY INVOLVEMENT

Citizens want…

A deeper sense of community connection

More “neighborliness”INFRASTRUCTURE HEALTH CARE

CIVIC ENGAGEMENTCitizens want…

Increasing citizen participation in all aspects

of citizenship

Leaders who understand complex issues and work

across party lines


from poll-takers and participants, that Coor is now putting forth during a schedule of 150 locally hosted town meetings around the state – from Sierra Vista to Flagstaff - to outline the details of what Arizonans want and encourage active support.

Coor, who is the former president of Arizona State University, says the reaction he has received from policymakers, legislators and the education community has been very positive. “That has led us to put in place an actionable instrument called AZ Advocates,” he says. “We are beginning to recruit lead organizations. One central purpose is to ask – even insist – that every candidate for a state-level office speak to all eight goals in their campaign.”

The Center for the Future of Arizona is seeking partnerships with education sector organizations, Expect More Arizona, Greater Phoenix Leadership, Southern Arizona Leadership Council and chambers of commerce. “What we ask them to do is use all of their instruments, their house organs, their communications, their own lobbying on whichever of the eight issues are important to them, and tie it into asking candidates to speak to these issues.”

Coor says he doesn’t object to the term “litmus test” for political candidates regarding their positions on the eight issues. “I think it is (a litmus test),” he says, “to insist a candidate who runs for office should be expected to tell citizens where he or she stands and how to seek to accomplish these major issues identified by Arizona citizens in the Gallup Poll.”

Dr. Tim Ogle, executive director of the Arizona School Boards Association, praises the strategy of backing and electing state officials and legislators who support “The Arizona We Want” goals and says it is time to hold candidates accountable. “‘The Arizona We Want’ clearly shows that the hopes and desires of Arizonans are different than the current results coming out of the state Capitol,” Ogle says. “There is no alignment there.” He includes policymakers and other state-level elected officials, too, adding, “It’s bigger than just the state Legislature.”

Like Coor, Ogle has been on the road this fall. He has been meeting with ASBA members in all of Arizona’s 15

SHARE YOUR THOUGHTS:

Take `The Arizona We Want’ PollASBA is partnering with the Center for the Future of Arizona and the Arizona We Want Institute to survey Arizona’s school board members on their goals and priorities for Arizona. On Dec. 2, ASBA members will be sent a link and password for accessing an online survey identical to the poll Gallup administered in 2009. The poll will close on Dec. 16. The results will be compiled and compared to the full Gallup Arizona Poll results. Findings will be reported to ASBA members in early 2014.

YOUNG TALENT JOB CREATION

THEENVIRONMENT

AND WATER

EDUCATIONCitizens want…

High school graduates who are “college-career” ready

Graduation requirements aligned to national and international standards

Customized education to meet student goals


counties for the association’s annual County Meetings – and he’s been talking about three goals of ‘The Arizona We Want’ in particular: education, civic engagement and community involvement.

“We took the opportunity as we did our county meetings around the state to reinforce the important depth and breadth of ‘The Arizona We Want,’” Ogle says. “Arizonans want high quality education with civic engagement and increased citizen participation. It’s almost like ‘The Arizona We Want’ has given school leadership teams a roadmap to success.”

Ogle says ASBA members “are very encouraged about their own role in moving education forward.”

Coor touts the value of the poll and the direction it provides. “That is the most valid, comprehensive expression of citizen views that exists,” he says. “Party platforms and others don’t have it, and so rather than just cherry picking one or two issues candidates ought to make clear to their constituents – the people they are asking to vote for them – their views about implementing each of those eight goals.”

Where do we go from here? “We’re getting the word out,” Coor says, “asking school boards to bring the parents, their own constituents, into it, particularly on issues of importance to them, and use ‘The Arizona We Want’ framework and the validity it has to frame their issues, to become a partner in this.”

Coor adds: “I’m the Pied Piper spreading the word.”

About the writer: Don Harris is a Phoenix-based freelance writer and editor. He covers state education, school finance, legislative and policy issues for the ASBA Journal and other statewide publications.

Dr. Lattie Coor shared insights from “The Arizona We Want 2.0” with Arizona public school leaders at ASBA’s Summer Leadership Institute in July.


“The Arizona We Want 2.0,” the recently released report from the Center for the Future of Arizona, is explicit in telling us

what Arizonans want and in laying out goals in eight key areas based on the data. (Read more beginning on page 22.) Without a doubt, the goals related to education and civic engagement and community involvement provide marching orders for locally elected governing board members. But how do we attain what “we” want – as individual citizens, as elected local leaders, as a community, as a state?

At this year’s ASBA County Meetings, Executive

Director Dr. Tim Ogle discussed the goals of “The Arizona We Want 2.0” and shared findings of a study by Achieve Global that aimed to articulate the leadership shift that will be required to attain our goals as 21st-century leaders. According to the findings published by this employee development and consulting firm, leaders must spend less time focused on the basic business of the organization – the school district, in our case – and more time focused on other new, but now fundamental elements of leadership that directly inf luence the outcomes of our boards, districts and schools.

Karen Loftus, ASBA Director of Leadership Development

●LEADERSHIP MATTERS

21st-Century LeadershipDemands New Attitudes and Abilities

Business

There are three concepts that encapsulate for me the business competencies needed by a 21st-century leader.The first, adaptability, is about keeping a keen eye toward changing business conditions. How is your community

changing? What types of local businesses are starting up or shutting down? Are student or family demographics changing in your schools? Are your technology needs different today than they were three years ago? Is your school or district being competitive?

Data analysis is the second necessary competency. Of course, this assumes (a) you know what type of data to mine, (b) your school administration has a means of compiling the data, and (c) they have the bandwidth (time and aptitude) to do the analysis. Data is one of the best objective measures of program success. As such, I encourage you to plan for it when you start a new program or initiative.

In another industry I would call the final area “managing customer acquisition and retention.” For school boards, this translates into two distinctly different targets – district/school staff and the students in our classrooms. For both staff and students, the goal is to be proactive in implementing a plan, managing actions to attain those desired levels of growth and retention, tracking the data to determine your district’s success, all while having a culture that encourages people to stay in your district/school.

Leadership Shift

All ElseReflection

Society

DiversityIngenuity

People

Business Business


The 21st-Century Leader Must …

» RESPECT AND LEVERAGE

KEY DIFFERENCES versus merely

accepting facts of the diverse

workforce and global economy.

» RETHINK CORE ASSUMPTIONS

to respond in new ways to threats

and opportunities versus preserving

the status quo.

» MAKE SHORT-TERM

DECISIONS FOR LONG-TERM

SUCCESS versus sacrificing too

much for short-term gains.

» EXPAND THE LIMITS OF OUR

OWN KNOWLEDGE AND SKILLS

versus making mistakes due to

over-confidence in our abilities.

» CULTIVATE STRONG

RELATIONSHIPS VIA MUTUAL

TRUST versus motivating through

incentives or threats.

Source: “Developing the 21st-CenturyLeader: A multi-level analysis ofglobal trends in leadership challengesand practices,” Achieve Global(www.achieveglobal.com)

People

I doubt anyone can disagree that working well with people is a critical leadership competency. The behaviors that accompany this are built on a foundation of trust and communication. Trustworthy leaders are more apt to read emotions in others and respond appropriately, minimize the negative human impact of decisions and actions, and more readily adapt to the needs of different groups.

Ingenuity

Problem solving and adapting to change are some of the hallmarks of a leader with a heightened sense of ingenuity. The caveat is not so much on developing these competencies in themselves, but in others and in groups. By engaging others, often through the use of stories that paint a picture of the strategic goal, leaders create an environment where innovation thrives.

Diversity

As a 21st-century leader, we must often meet the needs of internal or external customers from other cultures. Often this requires collaborating with people very different from ourselves, while displaying sensitivity in managing across those cultural boundaries.

Society

This external look to the society we live in goes beyond politics and obeying laws, to acting ethically in serving others, rewarding people based on merit and making fair decisions, even if there’s a negative impact on our own self.

Reflection

Taking personal responsibility to step back and consider opinions that differ from our own is one critical aspect of ref lection. Speaking frankly with others is another as a means to build trust. If contemplation is valued in your workplace, you will take the time to look at the big picture, which will likely involve taking responsibility for our own mistakes, and treating failure as a chance to learn and grow.

As Dr. Ogle said in the County Meetings, the more that governing board members focus on these elements of leadership, the greater the likelihood that we can be part of delivering the Arizona we want.

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l CApItol VIewBy Janice palmer, ASBA Director of Governmental Relations & public Affairs

and Geoff esposito, ASBA Governmental Relations Analyst

It has been a great interim for ASBA Governmental Relations as the transition to our more focused 2014 Political Agenda has been completed. During our

strategic planning of 2012, ASBA’s Board of Directors set a goal for making our Political Agenda more focused, relevant and accountable. Anne Greenberg, chair of the ASBA Legislative Committee and president of the Paradise Valley USD Governing Board, led over 30 diverse board members from across the state in the challenging work of implementing our board of directors’ vision and made recommendations to membership on a recrafted Political Agenda. We also changed the timing of our Political Agenda creation, with our Delegate Assembly now held in conjunction with the Law Conference. Over 115 governing boards were represented at this year’s Delegate Assembly and voted to adopt the final 2014 Political Agenda seen on the adjacent page. Now, it’s time to begin the work of implementing your direction. Your Governmental Relations team is ready for that challenge; however, we cannot do it alone. Your local, on-the-ground experience and relationships are essential to our lobbying efforts being as effective as possible.

Get Involved To facilitate this, we have a number of advocacy opportunities for members. These efforts are being led by Geoff Esposito, ASBA governmental relations analyst. We think you will find them more accessible and easier to take action on.

Email updates. First and most importantly, sign up (and get those in your personal, civic and professional networks to sign up) for our email updates. This way you'll get all of our daily in-session updates, regulatory meeting summaries, and calls to take action on important issues. To sign up, go to www.azsba.org/advocacy/arizona-relations-network (or simply select “ARN Email Updates” from the Advocacy drop down menu on www.azsba.org).

Contact your legislators. Next, take a moment to email your legislators. Our new system makes this a snap. We’ll be hosting a series of email actions on our website to

make it easier for you to contact your legislators on important issues. The action currently on the site focuses on funding the implementation of Arizona’s new standards. Feel free to use this as a jumping off point and keep the conversation going with them. Just go to www.azsba.org/advocacy/take-action to fill out the form (or select “Take Action” from the Advocacy drop down menu at www.azsba.org).

Polish your skills and begin commenting on bills. After that, you can check out some simple trainings on how to be a good advocate and sign up to comment on bills from home. These presentations give you a basic overview of how the process works, 10 easy steps to being an effective advocate, and how to lobby legislators. They can be very helpful. Also, the Legislature’s “Request to Speak” system allows people to register their support or opposition for a bill online. Once you sign up and an important bill comes up for a vote, ASBA lets you know so you can sign on and tell legislators what you think. You can find all these resources and more in our Resource Center, which is at www.azsba.org/advocacy/resource-center (accessible by choosing “Resource Center” from the Advocacy drop down menu at www.azsba.org).

Join us for ASBA 2014 Lobby Days. Finally, mark your calendars and keep your eyes peeled for our Lobby Days next session. The tentative dates are Wednesday, Feb. 12, Thursday, Feb. 13, Monday, Feb. 24, Monday, March 10, and Monday, March 24. We will be sending out emails in the coming months so you can RSVP to attend. These simple steps will go a long way toward the goal of getting our political priorities enacted. Together, we can make sure education is the top priority at the Legislature.

ASBA Sets Its 2014 Political Agenda and We Need You to Help Advocate

Your local, on-the-ground experience and relationships are essential to our lobbying efforts being as effective as possible.

Focus over the next

5-10 years

Focus over the next

3-5 years

Focus in

2014

These overarching issues must be addressed for public schools to excel and provide an opportunity for every child to succeed. The items below reflect those key issues on which we will concentrate over the next 5-10 years.

1. Revise the school finance formula to adequately fund schools. a. Structurally change the tax structure to assure a more stable and reliable source. b. Maximize local school district flexibility in managing these funds. c. Require the same accountability measures of all schools and individuals that receive public funds. d. Repeal any program that gives public monies to private schools. e. Include dedicated funding to education. 2. Uphold preservation of local control to reinforce the connection between the

community and its elected governing board members. 3. Meet the unique educational needs of every student so that every student has

the opportunity to reach his/her full potential. Building toward our long-term areas of success, the following items represent critical needs to put us on that path, and will engage our energies over the next 3-5 years.

1. Fund voluntary, full-day kindergarten and include kindergarten students in the override calculation.

2. Restore capital funding to funding formula allocations. 3. Fund inflation fully in the baseline to uphold the voters’ mandate. 4. Allow public school tax credits to be used as determined by local districts. 5. Create greater flexibility with mandated graduation requirements. Building toward our long-term areas of success, the following items reflect issues that will not only move us forward, but we believe can be accomplished next year given the legislative atmosphere and current public trends.

1. Advocate for an Administrative Reduction Omnibus to lessen unfunded mandates and administrative burdens.

2. Restore Building Renewal funding to ensure school facilities are adequately maintained. 3. Change “override” language to “local support” to better reflect what voters are being asked

to support. 4. Advocate for school safety funds to create a safe learning environment. 5. Allow school districts greater flexibility in the divestiture of property to address population

and course needs. 6. Maximize trust land income for teachers’ salaries and student classroom opportunities. 7. Allow districts the option to operate individual schools for 200-day school years and

increase funding from 5% to 8% to improve student achievement 8. Restore 9th grade funding for CTE/JTEDs so that students have the opportunity

to be exposed to career fields and/or certification completion. 9. Protect the right of districts to charter schools for innovation. 10. Fund the implementation costs of Arizona’s new standards, assessments, and technology.

2014 PoliticalAgenda

Long

Ter

m

Shor

t Ter

m

2014

Ses

sion

-Spe

cific


Focus over the next

Focus over the next

Focus in

1. Revise the school finance formula to adequately fund schools. a. Structurally change the tax structure to assure a more stable and reliable source. b. Maximize local school district flexibility in managing these funds. c. Require the same accountability measures of all schools and individuals that receive public funds. d. Repeal any program that gives public monies to private schools. e. Include dedicated funding to education. 2. Uphold preservation of local control to reinforce the connection between the

community and its elected governing board members. 3. Meet the unique educational needs of every student so that every student has

the opportunity to reach his/her full potential.

1. Fund voluntary, full-day kindergarten and include kindergarten students in the override calculation.

2. Restore capital funding to funding formula allocations. 3. Fund inflation fully in the baseline to uphold the voters’ mandate. 4. Allow public school tax credits to be used as determined by local districts. 5. Create greater flexibility with mandated graduation requirements.

1. Advocate for an Administrative Reduction Omnibus to lessen unfunded mandates and administrative burdens.

2. Restore Building Renewal funding to ensure school facilities are adequately maintained. 3. Change “override” language to “local support” to better reflect what voters are being asked

to support. 4. Advocate for school safety funds to create a safe learning environment. 5. Allow school districts greater flexibility in the divestiture of property to address population

and course needs. 6. Maximize trust land income for teachers’ salaries and student classroom opportunities. 7. Allow districts the option to operate individual schools for 200-day school years and

increase funding from 5% to 8% to improve student achievement 8. Restore 9th grade funding for CTE/JTEDs so that students have the opportunity

to be exposed to career fields and/or certification completion. 9. Protect the right of districts to charter schools for innovation.10. Fund the implementation costs of Arizona’s new standards, assessments, and technology.

Agenda


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●EDUCATION AND THE LAWBy Chris Thomas, ASBA General Counsel and Director of Legal and Policy Services

Stump the Lawyer:Your Questions on Governance and Operations

This year’s ASBA Law Conference, our 37th annual event, was a smashing success. With approximately 725 main participants and almost 500 pre-

conference attendees, we broke attendance records for both. And if the almost universally positive reviews we received are any indication, this year’s conference surely goes down as one of our best. Among the top rated sessions were Clay Jenkinson, who portrayed both Thomas Jefferson and Theodore Roosevelt, Jim Walsh, who discussed legal challenges to new disruptions to the classroom, and the multifaceted school safety panel.

The Stump the Lawyer panel was as highly rated as ever, and just like most years we receive an abundance of questions. Even after fielding over 20 questions, there was still a stack of them that we did not have time to tackle. I’ll cover some of those focused on school board governance and operations now, weighing in on them just as I would have during our panel discussion.

Q. Is it an open meeting violation for a majority of our board to participate in an ASBA event, such as the Law Conference, where the public is excluded?

A. No, so long as a majority of board members are not engaged in discussions among themselves that relate to board business. It’s not a violation of the Open Meeting Law for a majority of board members to be at the same place at the same time. Remember, in order for a meeting to take place under the OML, a quorum must be present AND that quorum must be engaged in discussion, action or deliberation about a matter that has, will or may come before the board. A quorum of the board just listening to information, which may help inform future board discussion or assist an individual board member in his or her service on the board, is not a violation of the law. On a related note, it’s also not a “per se” violation for a majority of the board to travel together to an event. Remember it takes discussion on board business in that situation as well to trigger a violation. However, we do advise that it’s always best to avoid the appearance of wrongdoing and so board members may want to consider that in arranging for travel plans to a training such as the Law Conference.

Q. If a chamber of commerce is hosting a “meet-the-candidate” forum, is it permissible to let them use a school facility for the forum or does this violate laws for districts staying neutral on elections?

A. It would not be a violation for a chamber of commerce to conduct such an event in a school facility, so long as all candidates were represented (or offered a chance to be represented) and all candidates were treated equally. This analysis applies where the district has allowed the chamber to use the facility free of charge. If the district requires the chamber to rent the facility under the community use policy of the district, the forum doesn’t have to follow the guidelines stated above for the district to still be in compliance with A.R.S. 15-511. However, it is worth noting that in that scenario, the chamber may have created a violation for some of its members. It is a violation for school districts to expend funds for membership in an organization like a chamber or ASBA if that organization attempts to inf luence the outcome of an election.

Q. A district has a meet-and-confer with an employee organization [sic]. The board believes the super-intendent cannot conduct talks because of a bad relationship with the organization’s leadership. Can a single board member conduct meet-and-confer talks in the superintendent’s place?

A. Yes, but it is highly inadvisable. Board members should not be involved in the day-to-day affairs of running a school district. Negotiating with employee organizations is one of those functions. Moreover, individual board members – absent clear, full-board delegation in a public vote – do not have the authority to engage in such activity. A much better alternative in this scenario is to have the school’s business manager or other superintendent designee represent the board/district in the meet-and-confer process. By the way, it is for many of these concerns that ASBA does not recommend board members serving on meet-and-confer committees.


Q. Are districts permitted to offer incentive pay to teachers in the top two rating classifications?

A. It depends on where the teachers work. Under A.R.S. 15-537, which was revised in the 2013 legislative session in House Bill 2500, school districts are permitted to give incentives to teachers in the highest performance classification; for teachers that work in a school that has received a “D” or “F” letter grade under the state’s performance classification system, school districts can give incentives for teachers who are in either of the top two classifications. Absent these specific provisions, I would have said that the district has f lexibility to offer whatever incentives it wants to offer. However, there is a principle in Arizona school law that school districts, as political subdivisions of the state, only have the authority that is given to them and that, when that authority is given, districts are limited to the scope of that authority. Therefore, I believe that districts only have the authority to offer incentives to teachers in the second classification if those teachers teach in a “D” or “F” school.

Q. Can a student or a district patron give an unannounced prayer at the “call to the public”? If they do, what should the board president do?

A. This is not an easy one. On one hand, the person speaking at the call to the public has the right of free speech and censorship of that speech would bring great legal scrutiny. Censorship of that speech might be seen as viewpoint discrimination because other types of speech that were non-religious would be allowed. On the other hand, persons at call to the public must still engage in speech that is relevant to the school district and education generally. So, at a minimum, such speech must pertain to education generally. In other words, if the person making the prayer couched the prayer as a blessing for the students and teachers in the district, it probably passes muster legally. This opinion supposes absolutely ZERO involvement by the district or district officials in coordination of the prayer. Finally, as to what the board president should do, the short answer is very little initially. Even if the prayer doesn’t meet the narrow guidelines I suggest, I think it would be unwise for the board president to call the speaker out of order and make a scene at the meeting. Better to allow it to happen and, if there were legal concerns with the prayer, have the superintendent approach the speaker following the meeting with those concerns. If the speaker chooses to not heed those concerns and subsequently signs up to speak at another meeting, then I believe the board president could choose not to call on the person at the call to the public.

Q. What do you do if a board member talks with the school district’s business manager prior to the board meeting and the board member then inf luences the other board members at the board meeting to vote his or her way?

A. Nothing, unless some district policy is being broken in the process. If the board member contacts the business manager consistent with district policy and protocol, with the knowledge of the superintendent, there isn’t a problem. Furthermore, board members should have access to such officials in order to have information to perform their elected obligations. This contact could be restricted, however, if the information-seeking board member becomes obtrusive in the business manager being able to do his or her job. Furthermore, any information that the board member receives should be copied to the rest of the board so that all board members have the same access to the information.

Q. If a school board member writes a letter to the editor of the newspaper that is published and the letter mentions/discusses information from a board executive session, what should be done?

A. First, I would make sure that it was information that was truly discussed only in executive session and that it was information that was confidential. If the information was discussed in executive session but is also known in the community, it’s probably not a violation to disclose that information. If the information was truly protected by executive session, then we have a clear Open Meeting Law violation. ASBA suggests that the board member and board receive training on the Open Meeting Law – this may be a case that the board member simply doesn’t know better. If training has already been given and this is a more willful violation, any member of the board, public or staff can make a complaint to the Office of the Arizona Attorney General. There is also a provision in the law that allows a private citizen to sue in Superior Court for enforcement of the law. Finally, the board member should know that there is a fine of $500 for violation of the Open Meeting Law (per violation), plus attorney fees and none of these expenses can be paid for by district funds or insurance indemnification. It comes right out of the board member’s pocket.


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We applaud the ASBA for providing quality leadership

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ABM Janitorial ServicesWade Moffet2632 W. Medtronic WayTempe, AZ 85281480-968-8300

Accelerated Construction TechnologiesLori Bennett22425 N 16th St.Phoenix, AZ 85024602-272-2000

Adolfson & Peterson ConstructionGeneral contractorJaime Vidales5002 S. Ash Ave.Tempe, AZ 85282480-345-8700www.a-p.com

Ameresco (formerly APSEnergy Services)Energy conservation, renewable solutionsSarah (Helmer) Price60 E. Rio Salado Pkwy., Ste. 1001Tempe, AZ 85281480-499-9200www.ameresco.com

American Fidelity AssuranceDonna Sciulara3505 E. Flamingo Rd., Ste. #6Las Vegas, NV 89121800-616-3576

ArcadisInfrastructure, environment, buildingsRichard Carr, Jr.950 W. Elliot Rd. #220Tempe, AZ 85284480-394-0335www.arcadis-us.com

Arizona Correctional IndustriesRick Kahn3701 W. Cambridge Ave.Phoenix, AZ 85009602-388-7260www.aci.az.gov

Arizona Gym FloorsFloyd Shelton11058 E. Onyx Ct.Scottsdale, AZ 85259480-361-5494

Arizona Technology CouncilDeborah Zack2 N Central Ave. Ste., 750Phoenix, AZ 85004602-422-9449

ASBAIT(Arizona School Boards Association Insurance Trust)C/O Edwards Risk Management1002 Marble Heights Dr. Marble Falls, TX 78654 830-693-2728www.asbait.org

Assessment Technology Inc.Electronic learning assessment resourcesCraig Mayhew6700 E. Speedway Blvd. Tucson, AZ 85710877-442-5453www.ati-online.com

Auto Safety HouseSchool bus sales and serviceDel Anderson2630 W. Buckeye Rd.Phoenix, AZ 85009602-269-9721www.autosafetyhouse.com

The Bagnall CompanyEmployee benefit consultingMark W. Bagnall1345 E. Chandler Blvd., Bldg. 1, Ste. 103Phoenix, AZ 85048480-893-6510www.thebagnallcompany.com

Blue Cross Blue Shield of ArizonaDave Moen8220 N. 23rd Ave. Building 2Phoenix, AZ 85021602-864-4044www.azblue.com

BoardBookScott BallewP.O. Box 400Austin, TX 78767888-587-2665www.boardbook.org

ClimatecJoellen Stingley2851 W. Kathleen Rd.Phoenix, AZ 85053602-674-1292www.climatec.com

Core ConstructionJessica Steadman3036 E. Greenway Rd.Phoenix, AZ 85032602-494-0800www.coreconstruct.com

Corporate/EducationConsulting, Inc.David Bolger2150 E. Highland Ave. Ste. 108Phoenix, AZ 85016602-957-7552

D2 Data Driven SoftwareEducation softwareMatt Winebright900 Jackson St., Ste. 380Dallas, TX 75202972-490-4044www.d2sc.com

Dairy Council of ArizonaPatricia Johnson510 S. 52nd St., Ste. 101Tempe, AZ 85281480-966-8074www.dcaz.org

DeConcini McDonald Yetwin & LacyJohn C. Richardson2525 E. Broadway, Ste. 200Tucson, AZ 85716520-322-5000www.deconcinimcdonald.com

Diversified HumanResourcesAnita Grantham3020 E. Camelback Rd. Ste. 213Phoenix, AZ 85016480-941-5588

DLR GroupKaren Heck6225 N. 24th St., Ste. 250Phoenix, AZ 85016602-381-8580www.dlrgroup.com

D.L. Withers ConstructionDan Withers3220 E. Harbour Dr.Phoenix, AZ 85034602-438-9500www.dlwithers.com

eBOARDsolutionsWeb-based board governance softwareMark Willis, Diane Sandifer5120 Sugarloaf ParkwayLawrenceville, GA 30043800-226-1856www.eboardsolutions.com

Edupoint EducationalSystemsRichard Lessard1955 S. Val Vista Dr., #200Mesa, AZ 85204480-833-2900www.edupoint.com

EMC2 Group ArchitectsArchitects, plannersDave Gornick1635 N. Greenfield Rd., Ste. 144Mesa, AZ 85205480-830-3838www.emc2architects.com

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First Financial Group of AmericaBenefit Plan Administration, Independent Insurance and Investment ServicesMatt Lewis2201 San Pedro Dr. NE, Bldg. 1, Ste. 1201Albuquerque, NM 87110 800-365-3860www.ffga.com

Futures HealthcoreSheila Breen136 William St.Springfield, MA 01105602-920-4622

G.V. EnterprisesProject managers, procurement consultingGordon Vasfaret9102 W. Marshall Ave.Glendale, AZ 85305623-872-1852www.gventerprises.com

Grand Canyon UniversityBrian Schwertfeger3300 W. Camelback Rd. Phoenix, AZ 85017602-639-7168

Gust RosenfeldRobert HawsOne East Washington St.,Ste. 1600Phoenix, AZ 85004602-257-7422

H2 Group LLCJeff Cook17470 N. Pacesetter WayScottsdale AZ 85255480-743-7520

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Immedia EduDaniel Leis7661 E. Gray Rd.Scottsdale, AZ 85260480-483-3399www.immediaedu.com

Kennedy Partners LLCAllison Suriano5415 E. High St., Ste 410Phoenix, AZ 85054623-374-2478www.kennedyprtnrs.com

Konica Minolta Business Solutions, USAJay Douglas4415 E. Cotton Center Blvd.Phoenix, AZ 85040602-531-2910www.hc-km.com

Kraus-AndersonConstruction CompanySteve Bellew16419 N. 91st St., Ste. 100Scottsdale, AZ 85260480-538-3120www.krausanderson.com

LaSota & PetersDonald Peters722 E. Osborn, Ste. 100Phoenix, AZ 85014602-248-2900

Lewis & Roca LLPMary Ellen Simonson40 N. Central Ave.Phoenix, AZ 85004602-262-5317www.lrlaw.com

LogicalisAnati Zubia8945 S Harl Ave Ste 102Tempe, AZ 85284

Mangum Wall Stoops & WardenFranklin HooverP.O. Box 10Flagstaff, AZ 86002928-779-6951www.flagstaffattorneys.com

Maricopa County Community CollegeDr. Rufus Glasper2411 W. 14th St.Tempe, AZ 85281

Midstate EnergyRon Stalica1850 E. Riverview Dr.Phoenix, AZ 85034602-452-8700www.midstate-energy.com

MiTek CorporationCynthia Marchant4545 E. BaselinePhoenix, AZ 85042480-559-3837

M.L. Riddle Painting Inc.Mike Riddle5922 N. Black Canyon Hwy.Phoenix, AZ 85017602-277-3461

Mohave EducationalServices Co-opDeborah Sandoval625 E. Beale St.Kingman, AZ 86401928-753-6945www.mesc.org

NTD ArchitectureScott Beck2800 N. 44th St., Ste. 500Phoenix, AZ 85008602-956-8844www.ntd.com

The Orcutt/Winslow PartnershipPaul Winslow3003 N. Central Ave., 16th Fl.Phoenix, AZ 85012602-257-1764www.owp.com

Piper Jaffray & Co.William C. Davis2525 E. Camelback Rd., Ste. 925Phoenix, AZ 85016602-808-5423www.piperjaffray.com

PracticeMax Inc.Medicaid billing for special education servicesChuck Engelmann 9382 E. Bahia Dr., Ste. B202Scottsdale, AZ 85260480-421-9700www.practicemax.com

Professional Group Public Consulting, Inc.Caroline BrackleyP.O. Box 30850Mesa, AZ 85275480-699-4458www.pgpc.org


Pueblo Mechanical & ControlsDesign, build HVAC specialistSteve Barry6771 E. Outlook Dr.Tucson, AZ 85756520-545-1044www.pueblo-mechanical.com

RBC Capital MarketsJohn Snider2398 E. Camelback Rd., Ste. 700Phoenix, AZ 85016602-381-5361www.rbccm.com

Regional Pavement MaintenanceSteve Leone2435 S. 6th Ave.Phoenix, AZ 85003480-963-3416www.regionalaz.com

Ridenour, Hienton & LewisLegal servicesErnest Calderon201 N. Central Ave., Ste. 3300Phoenix, AZ 85004602-265-0004

Rodel Charitable FoundationJackie Norton6720 N. Scottsdale Rd., Ste. 380Scottsdale, AZ 85253480-367-2920www.rodelfoundationaz.org

SCF ArizonaWorkers’ compensation insuranceTod Dennis3030 N. Third St.Phoenix, AZ 85012602-631-2212www.scfaz.com

Sehi Inc.Computers and Products Carol Taylor1265 Puerta Del SolSan Clemente, CA 92673

Smartschoolsplus, Inc.Phased retirement services Sandra McClellandP.O. Box 11618Tempe, AZ 85284480-839-8747www.smartschoolsplus.com

SodexoSolomon Sile10255 E. Via Linda Rd.,Unit 2078Scottsdale, AZ 85258480-313-8804www.sodexo.com

SPS + Architects Herb Schneider8681 E.Via De NegocioScottsdale, AZ 85258-3330480-991-0800

Stifel Nicolaus Financial servicesBryan Lundberg2325 E. Camelback Rd., Ste. 750Phoenix, AZ 85016602-794-4007www.stifel.com

Summit Food Service Dave Brewer2703 Broadbent Pkwy. NE, Ste. FAlbuquerque, NM 87107505-341-0507www.summitfoodservice.com

Sunland AsphaltAsphalt, concrete, sport courts, tracks, turf and bleachersJohn McCormack775 W. Elwood St.Phoenix, AZ 85041602-323-2800www.sunlandasphalt.com

TCPN – The Cooperative Purchasing NetworkVictoria Stringham2100 N. Central Ave. #220Phoenix, AZ 85004480-415-6300www.tcpn.org

Technology CoordinatorsUtilities and building renewal projectsEd Schaffer2116 W. Del Campo CircleMesa, AZ 85202888-474-5509www.tc-az.com

Thunderbird Mountain Facilities Perf.David Johnson5539 W. Melinda Ln.Glendale, AZ 85308623-825-1730

Traaen & Associates, LLCHuman resources management, training and organizational developmentTeri J. Traaen, Ed.D., DPA4831 E. Calle TuberiaPhoenix, AZ 85018602-510-3989www.traaenandassociates.com

TraneDave Palty850 W. Southern Ave.Tempe, AZ 85282602-258-9600www.trane.com

The TrustJane Schemers333 E. Osborn Road #300Phoenix, AZ 85012602-266-4911www.the-trust.org

Udall Shumway PLCDenise Lowell-Britt1138 N. Alma School Rd. #101Mesa, AZ 85201480-461-5333

Valic (formerly AIGRetirement)Group retirement plans, individual financial servicesMichael Lager11201 N.Tatum Blvd., Ste. 100Phoenix, AZ 85028602-674-2603www.aigvalic.com

Valley Schools Mgmt. GroupPatrick DittmanP.O. Box 41760Phoenix AZ 85080623-594-4370www.vsit.org

Wedbush Morgan Securities (PHS&G)Financial advisor, underwriter, investment bankerJim Stricklin3200 E. Camelback Rd, Ste. 290Phoenix, AZ 85018602-952-6800www.wedbush.com

Wholesale Floors LLCDan McShane8855 N. Black Canyon Hwy.Phoenix, AZ 85021602-741-4552www.wholesalefloors.com

Arizona School Boards Association

2100 North Central Avenue

Suite 200

Phoenix, Arizona 85004

$6.0026403 © S&L Printing 2013

PRSRT STD

US POSTAGE

PAID

PHOENIX AZ

PERMIT NO 4605

Q U A L I T Y L E A D E R S H I P A N D A D V O C A C Y F O R C H I L D R E N I N P U B L I C S C H O O L S

THE ARIZONA SCHOOL BOARDS ASSOCIATION PRESENTS

SAVE THE DATE

Jan. 16 – Tucson

Jan. 24 – Phoenix

Jan. 31 – Flagstaff

Featuring separate breakout sessions for board secretaries

Registration opens Dec. 2, 2013

www.azsba.org

Board Operations andLeadership Training

Strengthen the tools in your governance toolbox

Fall 2013 ASBA Journal

Documents