Event Planning Certificate Program Qualena Odom-Royes, CSEP, CMP Instructor FALL 2011
Fall 2011 - Event Planning Certificate Program
May 18, 2015
Are you passionate about planning events?
Looking to build your event portfolio/resume?
Interested in earning the CSEP (Certified Special Events Professional) or CMP (Certified Meeting Professional) designations?
This lively hands-on class will educate you about the profession of meeting/event planning and management by introducing you to the basic elements of the industry through statistics, facts and figures.
The course is led by Qualena Odom-Royes, CSEP, CMP an award-winning meeting planner and features dynamic industry guest speakers.
Looking to build your event portfolio/resume?
Interested in earning the CSEP (Certified Special Events Professional) or CMP (Certified Meeting Professional) designations?
This lively hands-on class will educate you about the profession of meeting/event planning and management by introducing you to the basic elements of the industry through statistics, facts and figures.
The course is led by Qualena Odom-Royes, CSEP, CMP an award-winning meeting planner and features dynamic industry guest speakers.
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Event Planning Certificate Program
Qualena Odom-Royes, CSEP, CMPInstructor
FALL 2011
Course Description
• Are you passionate about planning or producing events?
• Looking to build your event portfolio/resume? • Interested in earning the CSEP (Certified Special Events Professional) or the CMP (Certified Meeting Professional) designations?
Copyright 2005-2011 EventEssentials, LLC.
Course Description
This lively hands-on class will educate you about the profession of meeting and event planning by introducing you to the basic elements of the industry through statistics, facts and figures and case studies. Learn what it takes to get started as an event professional, what job opportunities exist and how to establish a career path within the profession.
Copyright 2005-2011 EventEssentials, LLC.
Course Description
Discussions will emphasize best practices and trends in the industry, as well as common pitfalls to avoid. Field trips to various industry venues & warehouses will give you an opportunity to connect with some of Atlanta’s top, award-winning event professionals. Discover resources, associations and online social networking tools that can help you grow in your career.
Copyright 2005-2011 EventEssentials, LLC.
Course Description
You will have the opportunity to produce your own event with the help of fellow classmates.
The course is led by award-winning event planner Qualena Odom-Royes, CSEP, CMP and features dynamic industry guest speakers.
Copyright 2005-2011 EventEssentials, LLC.
Course Curriculum – Best Practices
• Session 1 – Best Practices in Event & Meeting Planning (part 1)
• Session 2 – Best Practices in Event & Meeting Planning (part 2)
Copyright 2005-2011 EventEssentials, LLC.
Course Curriculum - Development
• Session 3 – Event Administration 1
SWOT, Research, Budgets
• Session 4 – Event Administration 2
Proposals, Timelines, Production Schedules
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Course Curriculum – Pre Production
• Session 5 – Event Coordination 1
Site Selection, Transportation
• Session 6 - Event Coordination 2 Proposal Presentation, Food and Beverage
• Session 7– Event Coordination 3Décor, Theme/Development, Rentals
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Course Curriculum – Pre Production
• Session 8 – Event PracticumTaste of Atlanta (setup and coordination)
• Session 9 – Event PracticumMarriott Marquis or 200 Peachtree (setup and coordination) – 400 pp event
Copyright 2005-2011 EventEssentials, LLC.
Course Curriculum – Pre Production
• Session 10 - Event Marketing 1(Instructed by Florena Oliver – GMSDC)
• Session 11 – Event Marketing 2(Instructed by Florena Oliver – GMSDC
• Session 12 – Social Media & Events/ Event Technology
Online Resources, Templates, Social Networking
Copyright 2005-2011 EventEssentials, LLC.
Course Curriculum – Production
• Session 13 – Legal, Ethics &
Risk Management
•Session 14 – Resources & GraduationStudents work together to produce an event from start
to finish. CLASS EVENT
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Optional Sessions
• Starting an Event Planning Business• Strategic Event Planning• Building a Brand - Marketing Yourself
and Your Business Online• Getting Started in the Event Planning
Industry• Contract Negotiations• Green Events & Meetings
Copyright 2005-2011 EventEssentials, LLC.
Course Completion
Successful Completion of this fourteen week program will
earn:
• Certificate in Event Planning awarded by Clayton State University
• 45 Continuing Education Hours that can be applied to CSEP or CMP application
• Opportunity to join International Special Event Society at a discount rateCopyright 2005-2011 EventEssentials, LLC.
Course Textbooks
• Special Events : Twenty-First Century Global Event Management (The Wiley Event Management Series) (Hardcover)by Joe Goldblatt, CSEP, 5th edition
• Convention Industry Council Manual (CIC), 8th Edition
• Students build their own “Event Handbook”
Copyright 2005-2011 EventEssentials, LLC.
Registration
• Clayton State University – Main Campushttps://ace3.clayton.edu/wconnect/CourseStatus.awp?&course=121CCER0841O
Copyright 2005-2011 EventEssentials, LLC.
Class Location
A majority of the session will be held on the main campus of Clayton State University (CSU) in the Continuing Education building located at:
2000 Clayton State Boulevard Morrow, GA 30260
For Directions:
http://conted.clayton.edu/directions.html
Copyright 2005-2011 EventEssentials, LLC.
Stay in Touch for Updates!
For more information contact
[email protected]://www.linkedin.com/in/qualenaroyes
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Copyright 2005-2011 EventEssentials, LLC.
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