Falbizbiz 0113

6 things you can do for FREE to help your website get ahead

Martin Dinham

Why am I here ?• 11 years of online marketing experience

• Worked with some of the UK’s largest brandsArgos, The Post Office, JP Morgan, Laura Ashley

• Joined Channel in December

• http://uk.linkedin.com/in/martindinham

6 Things you can do for free

• Write content• Write content• Write content• Write content• Write content• Write content

Google says

 “Just because somebody dots every I and crosses every T and gets all their HTML structure right, doesn’t mean that it’s good content. Even if you do brain-dead stupid things and shoot yourself in the foot, but have good content, we still want to return it.”

Matt Cutts, Head of Search Quality, Google

But, its not that simple…

• Just writing content is not enough

• Everyone else is also doing it – “content marketing” is the new buzzword of 2013

• So, the danger is…

c. Velocity Partners, 2013

This is what you can do• If its not interesting for your users, its no use for

Google

• Get your content on site (perhaps on a blog)

• Numerous free blogging tools available, most notably Wordpress

• But also get it OFFSITE

How do I do that ?• Publish it on social media. Not just Twitter and Facebook, also

things like Digg and Reddit, Google+, Pinterest

• Make sure you keep things fresh

• Form relationships with REAL PEOPLE and get them to place your content

• If you’re an authority in your field, Google will treat you accordingly

AND THEN…

Google

Paid for

Paid for

(Sort of) Paid for

FREE !

So in summary;• 1. Write content• 2. Get it on your site – maybe with Wordpress• 3. Do something with it – on your site, but also on

others• 4. Use social media – Twitter, Facebook, Google+,

but others may be appropriate• 5. If Google lets you do it for free – DO IT !

Especially Google Places

Ah yes, another…

c. Mobify, 2013

• 6. Mobile Commerce... If you’re a Wordpress or Joomla user, download a mobile template from the extensions directory

Thankyou !

• Martin [email protected]://www.linkedin.com/in/martindinham

01326 567150

www.channeldigital.co.uk