FAKE Magazine (tm) Pre-Issue v3

PRE-ISSUE

FLIP EDITION

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K A R A C H A M

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Sharon EstherFounder | Creative Director

Sharon EstherFounder/Creative DirectorFAKE Magazine

The ‘living’ in a movie landscape.

Los Angeles: the epitome of plastic culture and all things FAKE.

From the print and ad industry to filmmaking and television, we are mesmerized by the magic of Hollywood and the ‘plastic surgery’ era. We are hypnotized by all the pre- and post-production, from the media to your Beverly Hills bitch.

Instead of discomfort over the phoniness, we should embrace it. Harmonize with the plastic times. Find the balance and accessorize accordingly. There is so much art to be created from synthetic materials.

FAKE will subsume and, at the same time, poke fun at it all; sometimes taking a happy fashion jab and, at other times, delve into the darker undertones. We will integrate the art of storytelling through rich imagery and character pictorials by way of concept-driven productions.

FAKE Magazine will be the voice to all things creative worth recognizing in this ma-terially wealthy city, while exposing the raw talent of its REAL art scene.

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Founder | Creative DirectorSharon Esther

PublisherMichael Klein

Editor-In-ChiefChristian Herominski

Head of MarketingTait Chatmon

Art DirectorXavier Lee

Brand Managing DesignerMarkus Biren

Director of DesignShai Bokra

Writer At LargeTimothy Lloyd

Chief Operations OfficerTimothy M. Gould

Contributing PhotographersMark SacroKenneth SweeneyRoneil ChavezMaria LaxamanaMike AllenJody DomingueRuss HadziabdichKim GriscoRush VarellaKurt Lindner

Scene On The Runway Photo CorespondantsLookBookLA.com Felix SalzmanJack FlemingArali MelendezRon Adar

Graphic Design InternMargalette Yosef

Board of AdvisorsPhil ViardoLaurent PlaneixDavid SanduskyJohn PalmerSean Halloran

www.FAKETHEMAG.com

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In This Issue:

FOTO MODOTrapped in a DollhouseBlack on WhiteVibrant EffectMode De MasqueIndustrial MetalutionRedlands In A Negative FashionSeltar De Sep BEAUTELipstikEye CandyLa Fleur

FOTOGRAFIA Smoke SignalsAcus-Ature

ARTEDon Porcella Glitz and Grime

EDITORIALSDavid BabaiiSteve AokiThe Love GrenadesEric Sheinkoff EZ Access

COVER ARTPhotography Roneil Chavez Stylist Mazel Higa Makeup Sharon Esther Hair Stylist Richie RomanModel Kiersten HallDress Tal SheynVest Marie La Ford

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Dress Tal SheynVest Marie La Ford

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Suit Carmelita CoutureJewelry Lia Sophia Shoes PeepToe Dog Pink by Victoria’s Secret Bow Necklace on Dog MAYZANI

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Dress Tal SheynShoulder Pads MAYZANIFinishing Brush Anna SuiDog Pink by Victoria’s Secret

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Jacket Bao Tranchi Woven Shirt Civil SocietyPants are Model’s Own Socks EspiritShoes Aketohn

Dress Ximena Valero Jewelry Lia SophiaNude Pumps PeepToe

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Blue/Silver Sequins Dress Tal SheynZipper Vest Marie Le Ford

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Plastic Coat Carmelita CoutureHigh Waisted Panties Dr Rey Shapewear Shoes Converse All Jewelry Lia Sophia

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Red Dress Carmelita CoutureAll Jewelry by Lia Sophia Heels Alice and Olivia for Payless Leg Cuffs Bao Tranchi

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Production FOTOIZMPhotography Roneil ChavezMakeup Sharon EstherHair Richie RomanWardrobe Mazel Higa

Production Asst. Lisandro NovilloPhotography Asst. Chris WuWardrobe Asst. Melissa Vera Hair Asst. Mark Anthony

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All of Eco Tools’ products are 100% completely environmentall friendly. So when you’re applying your eco-chic makeup, you can feel good that your tools are eco-chic as well. All products are made of bamboo and are softer than you could imagine! www.parispresents.com

BAMBOO Eye Shading Brush, $4.99www.drugstore.com

BAMBOO Five Piece Brush Set, $9.99www.target.com

BAMBOO Blush Brush, $8.99www.riteaid.com

BAMBOO Foundation Brush, $7.99www.riteaid.com

BAMBOO Powder Puffs, check parispresents.com for pricing and where to buy

BAMBOO Six Mini Brush Set, check parispresents.com for pricing and where to buy.

Check out ECOTools brand new skincare line, including hand cream, body lotion, body mist, body wash, heel cream, and body butter. Treat your skin to a little luxury. Find out more at parispresents.com.

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he dynamic duo, Kate and David, are doing good for the environment and for the animals. The collaboration between David Babaii and ac-tress Kate Hudson has brought about a revolu-tion in beauty with the collection David Babaii for WildAid. Combining their passion for beauty

and nature, this new collection of styling tools and hair care products helps to benefit the WildAid fund, as a percentage of the revenue goes to this wonderful wildlife organization. If you’re looking for fabulous and luxurious hair care products, that don’t break the bank and are eco-friendly and cruelty free, then you’re in for a treat. Every single product in the line is chemical and toxin free, containing absolutely no sulfates, parabens, or ani-mal products, making these wonders 100% eco-friendly. And nothing is ever, ever tested on animals; on the products them-selves, you can read “Cruelty Free.” According to the duo, this collection celebrates “The nature in beauty and the beauty in nature.”

If you’re not familiar with the WildAid fund, you should get to know them a little bit. WildAid – www.wildaid.org – works with communities and governments around the world to help re-verse the devastation of the wildlife on our wonderful planet. Hoping to eliminate the travesties against wildlife that has been going on for years, their ultimate goal is to get those on the en-dangered species list back to thriving again. They also educate how not to destroy the environment that we live in, while also showing how to improve our lives in the process. And it’s true, helping the environment is a great cause on its own, but being able to do two things at once by being eco-friendly and helping the animals is just a big bonus!

“Kate epitomizes the modern woman, not only with her unique personal style, but her commitment to global concerns,” Ba-baii says. “She’s a dream client and the perfect partner in this project.”

Kate Hudson will be featured in the print campaign for the col-lection. She remarks, “I’ve been asked to do a lot of campaigns in the past and this feels like the perfect fit for me. David is the best at what he does and he’s put so much of himself into the development of this line. And the fact that we can do it in an ecologically responsible and animal-friendly manner that can help preserve wildlife is what makes this truly special.”

With Kate Hudson being one of Hollywood’s most respected actresses, and David Babaii being a celebrity hair stylist himself, it would be hard to find another vibrant duo such as these two. You can do your part and go green with your hair routine, and feel good that the animals benefit too. For more information, you can visit www.davidbabaiiforwildaid.com.

Special thanks to Janice McCafferty for providing press mate-rials for this story.

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By Mallory Rajan

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The Man Behind Dim Mak Recordswho founded and released artists from Bloc Party, The Kills, Klaxon, MSTRKRFT, The Bloody Beetroots, Mystery Jets, The Rakes, The Gossip, Envy, also is the same man behind the production moniker Weird Science that has remixed Peaches, Snoop Dogg & Bloc Party under his own name. Aoki has remixed The Killers, Robin Thicke,Lenny Kravits, Duran Duran and Timberland, Chester French, S.P.A., All American Rejects, Chris Cornel & more. In the Past he has collaborated w/ artists from Boys Noize, The Faint, D.i.M., The Bloody Beetroots.

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Also Involved In FashionAoki has developed lines for KR3W Apparel, Supra Footwear, headphones for WESC, and in 09’ sunglasses with KSUBI, headware with NEFF bags with Burton, & brand new men’s/women’s range with his sister Devon. Check out dimmakcollection.com to buy tee shirts & hoodies and read on his blog on here that he keeps upto date. Hailing from Los Angeles you can check up on his and his partners-in-crime’s antics at www.TheCobrasnake.com

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Photography Mark SacroMakeup Sharon EstherHair Autumn SandersWardrobe Styling Lyndzi Trang

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Glasses Chanel 5018Gloves Banana RepublicRuffled Collared Top Ilyssa Maxx

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White Collared Top w/Black Ruffles Club MonacoPants BCBG MaxazriaShoes Peep Toes

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On AmandaFloral Embroidered Top Lana FuchsStriped Silk Blazer MNG by MangoShimmer Tights Arden B

On JillSheer Mesh Top Lana FuchsBlazer Club Monaco

Models Amanda Smith & Jill Evyn Duestch

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Dress Lana FuchsCheckered Coat BBNY by RenownHeadpiece Stylists ownShoes Vince V Camuto

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Navy Dress Prada

Photography Russ Hadziabdich Model Candice Neill@Factor Women ManagementStyling Mary-Alice Wilson@ agency Galatea Hair and Makeup Morgan Blaul@ Artist

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Black Textured Top Marc Jacobs Gold and Black Skirt Oscar De La RentaCuff Alexis Bittar

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Red Top Prada Latex Leggings Alice + OliviaNecklace Alexis Bittar Gloves Stylist’s Own

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Black Dress Alexander McQueen Arrow Pin Alexis Bittar

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Zippered Dress Calvin Klein Leather Gloves Stylists Own

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Blue Jacket Marc JacobsGloves Stylist’s Own

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Photography Mark SacroStylist Leilani LacsonHair Sunny Brook JonesMakeup Bebe Booth

Creme bib blouse stylist own

Long white gloves Chi Mai Cream Silk & Vintage Lace Hi waisted shorts with Pleated Panniers Bao Tranchi

Oversized faux pearl earrings stylist's own

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Black and gold gown with rosette detail Tony Bowls

Multistrand semi precious stone necklace Safia

Black leather bustier Bao Tranchi

Leather black fingerless gloves Sermoneta Gloves

Creme bib blouse stylist own

Long white gloves Chi Mai Cream Silk & Vintage Lace Hi waisted shorts with Pleated Panniers Bao Tranchi

Oversized faux pearl earrings stylist's own

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7 strand freshwater pearl with smoky quartz drop Safia

Ash leaf bronze ring Prismera Design

Dupioni Silk Ruffled Victorian Circus Jacket Bao Tranchi

High waisted lace bloomers -Elle Macpherson Intimates

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Olive green peacock gown Tony Bowls

Leather neck cropped halter - Bao Tranchi

Black patent leather half gloves Fierce Couture

WWW.PATRIARC.COM

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WWW.PATRIARC.COM

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Photography Mark SacroMakeup Christina GuerraModel Brita Kleingertner

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SCHOOL OF PROFESSIONAL MAKEUP

HOLLYWOOD, CALIFORNIA

review by Mallory Rajan

eidi Klum is on a roll. Her new

skincare line, In An Instant, is a revolu-tionary anti-aging line that instantly diminishes appear-ances of fine lines and wrinkles, and other impurities in the skin. From the gentle cleanser to the amazing warm-ing scrub, you have a complete skin-care line.

Heidi Klum is a woman of many faces. From her hit reality show “Project Runway,” to her famous career as a model, we’ve seen Heidi do it all. With this new skincare line, we’re seeing this fabulous 35 year old mother at her best, promoting a line that all women of all skin types can use. The part-nership between Heidi and Guthy-Renker has given Heidi’s line the back-ing that customer’s can trust in, as Guthy-Renker has been a trusted name since 1988. So you know you’re in good hands.

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So...about the products: they are fabulous, and here’s what they

can do for your skin.

1GENTLE FOAMING CLEANSER

This cleanser is nice and light. You definitely feel like a million bucks after washing your face with this gentle yet effective cleanser. It’s rich and foamy texture will hydrate your skin while cleansing, yet protecting from stripping your skin of its natural oils. 2INTENSIVE FIRMING

SERUMThis serum will leave your skin feeling soft and smooth. The peptide technology will help to reduce any issues that you may be having, including softening the appearance of fine lines and wrinkles. You will also get that even tone that every gal loves. 3INTENSIVE WRINKLE

SMOOTHERThis little wonder stick will instantly plump any fine lines or wrinkles. Perfect to use in the eye area, you will be amazed at what this product can do for you. A tip though: apply under makeup for a perfect look.

4INSTANT DAILY TINTED MOISTURIZER WITH SPF 15

Formulated to hydrate and smooth your skin, this tinted moisturizer will protect you against UVA and UVB rays. This is the sun protection that you need to avoid sun spots as you get old-er, which also causes other discoloration of the skin. The slight tint can give you some coverage at the same time...that’s a bonus!

5INSTANT WARMING SCRUB

This is technology and science at its best! The instant you rub this scrub in between your fingers, it gets warmer than you could imagine. It truly is amazing! And the scrub-bing power of this wonder product gives you spa quality results! I will admit to walk-ing around feeling how soft my skin felt...it was fantastic!

If you want to get the best skin of your life, you can…easily! For only $39.95 a month, you get the 30-day In An Instant kit, which is definitely your money’s worth. For more information, visit www.InAnInstant.com

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LipstikPhotography Roneil ChavezMakeup Mark QuirimitHair Twixxy TranModel Marlow

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PoutsYellow

Yellow Lipmix by MACYellow Pigment

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White Lipmix by MACWhite Pigment

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Blue Lipmix by MACBlue Pigment

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Photography Kim GriscoMake-Up and Hair Monika Monroe

Giorgio Armani Luminous Silk Foundation NR;4 + Giorgio Armani Fluid Sheer Embelliseur NR.7Obsessive Compulsive Cosmetics Lip Tars NSFW Pageant Lips Elisabeth Arden 8 Hour Cream

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Kryolan Lip Liner PinkGrimas lip palette colou 5.7Elisabeth Arden Crystal Clear Lip Gloss

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Giorgio Armani Luminous SilkFoundationNR;4 + Fluid Sheer Embelliseur NR7Obsessive Compulsive Cosmetics Lip Tars NSFW

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MODELJESSICA COOK @No Ties Management

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LaFleur

Photography Roneil ChavezMake-Up Sharon EstherModel Emily Rose with No Ties Management

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Eye Shadow Base by SephoraEye Shadow Socialite & Island Fever by Too FacedDazzle Lash Mascara by MAC

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Eye Shadow Base by SephoraAquadisiac & Electric Eel by MACMineral Eye Shadow Blue Flame by MACMascara Dazzle Lash by MAC

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Dots tee vintageBlazer vintage

INDUSTRIAL

METALUTION

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Photography Maria LaxamanaStylist Bradley SmithHair/Makeup Ruthie QuevedoModel Bradley Smith

INDUSTRIAL

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Disco ball tee VintageSequined vest TopshopShades necklace Kid viskousShorts J. CrewMetallic shoes Osklen

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Jeans NudieGold top Vintage

Cropped jacket VintageJustice necklaces Kid Viskous

Shoes Paul Smith

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Photography Mark SacroMakeup Staci NguyenHair Twixxy TranModel Angeline Amparo

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alleviates pain and radiates beauty.Acupuncture

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is a part of traditional Chinese medicine and comes from the Latin words acus meaning “needle” and pungere meaning “ to prick”. Voodoo, while thought to be evil, is the practice of enrich-ing ones’ life with love, prosperity, and good health.

Acupuncture

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Acupuncture is a proven pain reliever and regulates the flow of energy through the body.

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All dresses LANA FUCHS (www.lanafuchs.com)

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www.kennysweeney.com

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Save yourself.

Tell my wife I love her.

Love Grenades begin to discharge shrapnel. Ears bleed with delight, limbs flayed in a paroxysm precipitated by powerful reverberation. A sound resonating throughout the brain, the body, screaming loudly:

“MOVE!””Someone call a medic.

Reanimate Bettie Paige and give her the gift of song and you know exactly what you’ve got. Advancing her love for seventies and eighties new wave funk punk, Elizabeth Wight, mastermind behind the modern faction of tone that is Love Grenades, spreads her seductive sound across the worldly soil with the energy of a mushroom cloud. Vietnam’s in for another United States induced offensive, in fact. However, this time under the guise of intoxicating vocals and dominant vibrations that are certain to rattle the very foundations that have since been rebuilt out of the early seventies; the end of a war. The demand is visible. The reason, undeniable. The public outcry from the people of Vietnam will be quelled soon, Love Grenades are on their way. As for the states, it’s only a matter of time before impressive depressions are made from coast to coast via catchy drum beats, energetic melodies and a voice that will lull you into a deep trance while your legs remain in constant rhythmic motion.

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Rising from the ashes of previous groups and long days of laboring for minimum wage, Wight decided that that’s no way to live life. Her lonely routine sent her to find a new and restored purpose. The outcome was invigorating and the music industry won’t even know

what hit them. Like the quick rip of the band aid and she’s off.[Off to make history].

Despite the name, she has anything but love for the industry that is music, and being signed, in her eyes, cries FAKE. “I think if I thought that way I’d kill myself,” she asserts. “Just do what you love and it will be successful.” Forget the fame, forget the fortune, forget the drugs, it’s all for her love of music: a background her parents raised her in. “My dad played everything, my mom played trumpet, my grandma was a classical pianist,” so she is in tune genetically and there is no way around it for the singer/songwriter. For our sake as well as yours, we’d rather she not try to find any way around it.

As for fitting in to the L.A. scene, a scene she grew up in and around, she isn’t quite sure. “There’s no fitting in because I’m a product of it. Everything about Los Angeles influences what I do.” Certainly the scene can take a day off and let her do the influencing, but not after Vietnam is once again destroyed; this time with an onslaught of pop sensibility and a face all mothers wish they had birthed. Look for Love Grenades in all possible lines of wireless communication. Seek, search and ye shall find. But be forewarned, once you pull the pin, there’s no seven-second grace period to decide. The explosion is instantaneous and the results are permanent.

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Despite the name, she has anything but love for the industry that is music, and being signed, in her eyes, cries FAKE. “I think if I thought that way I’d kill myself,” she asserts. “Just do what you love and it will be successful.” Forget the fame, forget the fortune, forget the drugs, it’s all for her love of music: a background her parents raised her in. “My dad played everything, my mom played trumpet, my grandma was a classical pianist,” so she is in tune genetically and there is no way around it for the singer/songwriter. For our sake as well as yours, we’d rather she not try to find any way around it.

As for fitting in to the L.A. scene, a scene she grew up in and around, she isn’t quite sure. “There’s no fitting in because I’m a product of it. Everything about Los Angeles influences what I do.” Certainly the scene can take a day off and let her do the influencing, but not after Vietnam is once again destroyed; this time with an onslaught of pop sensibility and a face all mothers wish they had birthed. Look for Love Grenades in all possible lines of wireless communication. Seek, search and ye shall find. But be forewarned, once you pull the pin, there’s no seven-second grace period to decide. The explosion is instantaneous and the results are permanent.

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Eric Sheinkop, CEO- Music Dealers

FAKE Profile:

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for any type of music they are looking for. With over 250 different categories and 5000+ artists, clients can readily find what they need; whether they are looking for a particular tempo, emotion, beats-per-measure, key and/or even specific instruments and sounds. As Sheinkop stated when we sat down to talk, his search engine, “…has been called the ‘Google’ of music li-censing. We’ve revolutionized the industry.”

After using the search engine for the first time, one par-ticular client commented, “I have been at my company since you were in Kindergarten. This is without question, the most sophisticated music search engine I’ve ever seen in my life. This is the best music anyone has ever brought to me. To know that I’m working with you, let’s me know I’m doing my job because I’m still on the cutting edge.” Because of reactions like this, even the competition has taken notice. Music Dealers has never lost a client and they keep coming back for more.

Sheinkop’s company continues to grow, but it would not be as successful if he did not surround himself with partners like John Williamson and his brother, Jonathan. Working with team players, who have the same vision and the means to see it through, is the driving force that propelled Music Dealers to be where it is today. Sheinkop understands only too well that, without this kind of commitment from people who are totally passionate about this business, it would be hard to break out of the gravitational pull of mediocrity that victimizes so many of his competitors. It is this com-mitment that enables Music Dealers to provide only the best of the best music to their clients.

Sheinkop’s company is based out of Chicago, a city primarily known for being an advertising Mecca. As his client list grew, expanding into film and television, it be-came obvious to him, he needed to have a Los Angeles presence. “Many people in LA prefer a face to face meeting, They want to sit down with you and check you out to make sure you are somebody they feel comfort-able working with.”

Always on the move, Sheinkop doesn’t have much free time. He has had to miss many of the traditional vaca-tions some of us enjoy with our families and friends be-cause he travels so much. One week a month in Chi-cago; one week a month in New York; and two weeks a month in Los Angeles. One would think that Sheinkop suffers a lot of stress. But in his own words, “We have this stress for a reason. If the company where not grow-ing weekly and becoming so successful, we wouldn’t have anything to worry about. Expansion brings about a good pressure, a good stress.”

For Sheinkop, one of the biggest challenges he had to face involved meeting with people who had more ex-perience in the industry. Oftentimes, before meeting a powerful and established person, he initially would have phone conversations and many emails would be traded. Then, when they eventually got to meet him in person – they would be taken aback by his youthful ap-pearance. He knew they had to take him seriously, no matter how young he looked. Fortunately, he has man-aged to deal with this and, thankfully, these instances are becoming fewer and far between. Finally, when it comes to advice to other young entre-preneurs, Sheinkop says, “If you really want it, keep trying and moving forward daily and you’ll succeed at whatever you set out to accomplish!”

…a rare and gratifying moment to behold on this particular day in the life of The City of Angels. A moment in time when FAKE encounters REAL. A young maverick. Eric Sheinkop (aka EZ to his friends and associates) walks into the room. He is tall, tanned and sporting a shock of wavy chestnut hair. His facial features and appearance give the impression that he is much young-er than his 27 years. This entrepreneur owns and operates ‘Music Dealers’, a very successful music licensing company, where the process of acquiring quality material has been made simple, easy and fun for his clients. From advertisers to filmmakers, to production and video game companies – Sheinkop’s firm satisfies all of their music needs. McDonalds, his largest client, has been with him for over 5 years. Also, he has recently ex-panded into Europe, as some of his other clients have gone global with their campaigns.

Sheinkop attended the University of Wisconsin, Madi-son. He later did a graduate program in Production and Music Engineering. He also studied music abroad in such countries as Argentina, Cuba and Spain.

At 16, while still in high school, he started his first busi-ness venture – Bandit Productions - a music manage-ment company. It eventually became a success. But, during the time he was investing 5 years of his life and money into it, people around him would continually say, “You should let this be a hobby. It’s time to focus on a ‘real’ job. How do you think you’re going to make a living at this? Sheinkop’s response to the naysay-ers? “No one is going to support anything until it’s a success.”

While at Bandit, he quickly discovered that the main source of income for most artists was derived from sync licensing and touring. The music industry had been go-ing through difficult times, losing money because of the advances in technology and the new-found ability to share files. With the revolution of the mp3, music was made smaller and easier to share. Websites allowed people to download music for free. Artists, record la-bels and publishers were feeling the pain. Because of the drastic changes that were occurring, many record labels and music-related companies were going out of business and artists were throwing up their hands.

Sheinkop understood that one of the most cost-effec-tive ways for an artist to earn money was in licensing their product. Today, almost anyone can have a record-ing studio at home to produce quality pieces. With that in mind, the concept behind Music Dealers was born.

Music Dealers primarily represents independent artists. They either find artists on their own, or artists will come to them. The only criteria – the product must embody the high standards of quality and commercial viability that Sheinkop expects.

The main distinction between Music Dealers and any other licensing company is they have a well-designed, easy to use, search engine, where clients can scan

Ahhhh, yes…

by Timothy M. Gould

Don Porcella Vs. The Strip-Mall Society

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ARTE Featured Artist

Don Porcella Vs. The Strip-Mall Society

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The inventive paintings and installations of New York aesthete, Don Porcella, have captured the attention of the Big Apple art scene. Working in an impressive variety of different mediums, Mr. Porcella expresses himself through paintings, drawings, and sculptural installations. The overall effect of the artist’s work creates whimsical and subversive impressions of reality. Mr. Porcella uses materials, which he describes as ‘humble,’ in his efforts to depict a humorous yet relevant commentary on modern society.

As the critical artistic community’s interest in Mr. Porcella’s work continues to grow, the artist’s success spotlights unique humble materials like pipe cleaners as viable ingredients to create con-ceptually rich and socially perceptive art. From low- end craft material, the artist succeeds in ele-vating his work to a more sophisticated aesthetic level where he subverts mainstream conventions and presents alternate perspectives on American consumerism.

Mr. Porcella, a California native, finds his influ-ences in sci-fi elements as well as celebrated So-cal artists like Mike Kelly. Indeed, critics identify a vibrantly distinct California-bred color sensibility in Mr. Porcella’s work while also recognizing a pronounced thematic motif, rife with subtle objec-tions to the strip mall-saturated nature of subur-ban California life.

The artist’s subtle moral objections to his subur-ban Californian upbringing are evident in works like ‘Strip-Mall,’ which depicts a family flying into a mall naked. This interplay between the concept of consumerism and the absurd literal interpreta-tion of language, personifies the core of Mr. Por-cella’s philosophy as he subverts the institution of commercialism and makes his audience think, what if this consumer culture is actually stripping people of their dignity and humanity?

This intelligently layered and avant-garde humor is evident through out Mr. Porcella’s most fa-mous works like ‘Swimming Hole,’ ‘Sasquatch,’ and ‘Space Invaders.’ A New York Times review described the artist’s brush strokes as ‘thick and sensuously waxy.’ This style is particularly evi-dent in the ‘Sasquatch’ piece, which portrays a yeti lounging in a pink recliner watching a bigfoot image on TV hooked up with a Playstation con-sole.

Like ‘Swimming Hole,’ a three dimensional instal-lation, the ‘Sasquatch’ piece includes themes of brand identity, vanity, and absurdity as the artist satirizes the hyper commercialization of Ameri-can society and asserts that not even nature and the great outdoors are independent of consumer-ism. This piece illustrates Mr. Porcella’s cynical contention that ‘everything in this society is for sale.’

After having spent the last seven years in New York City, Mr. Porcella states that his most im-portant goal is keeping his work inventive and fresh. The artist also has a sober perspective on fame, as he says ‘to be famous you need to have 100 people working for you.’ With two upcoming shows in New York and Berlin, as well as the im-pending release of a book documenting his work, Mr. Porcella is optimistic about the New Year and plans to maintain the innovative and intelligent stature of his work. By Tim Lloyd

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ARTE Featured Artist

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122 On Right: Adam and Eve 90210

McFly

ARTE Featured Artist

What started out as a friendly get-together between two co-workers has quickly catapulted into the edgy art collec-tive known as Glitz & Grime. With their roots in the TV and entertainment industry ,co-founders Yaniv Fituci and Bran-don Combs formed G&g in 2008 as a way to break free from the incessant clichés of Hollywood pop culture.

Inspired by street art and mixed media The art duo em-ploy what they call a sporadic approach to combining the past with the future. “Using glow in the dark chemicals, LED lights and video projection, G&g strongly promotes an in-teractive experience for viewing art - something all but lost in today’s art scene.

The clear vibrancy of Glitz and Grime’s work such as their use of colorful halftones, mixed with an odd assortment of dead celebrities, sci-fi themes abd childhoos imagery have rendered thir name a signature style among digital fine art-ists alike.

G&g first hit the art show circuit with a series of mixed medium collage pieces at Project Etho’s, an industry pro-fessional event in LA that led to their own 30-day art exhibit at the prestigious Haziza Gallery.

After conquering a busy tour of art shows throughout the spring and summer of ‘09, GLitz and Grime naturally progressed to fashion design by transferring their mash-up style onto t-shirts and skateboards.

Not long after debuting the new line, G&g was featured in Apparel News for their spring ‘10 collection of men’s and women’s tee’s which rocked the runway at the Down-town L.A. Fashion Show. Most recently, the company was featured on G4 TV for providing wardrobe on “Attack Of The Show”

For more information on the dynamic duo and to check out some of Glitz & Grime’s art and clothing, please visit their web site www.glitzandgrime.com

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Keddem Sasson Jacquetta O’dell Jerrel Scott Nicole Miller Narciso Rodriguez Gottex& Krysta Henry

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The Battallion Custo Barcelona Future HereticsKevin Hall Oliver Tolentino Vintage Valentino

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