Fairfield Summer Concert Series 2014 acquittal

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ACQUITTAL FAIRFIELD AMPHITHEATRE SUMMER CONCERT SERIES www.multiculturalarts.com.au

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CONTENT

3 A MESSAGE FROM THE CHIEF EXECUTIVE OFFICER

4 MULTICULTURAL ARTS VICTORIA, IN PROFILE

5 MAV’S VISION FOR FAIRFIELD CONCERT SERIES 2012, 2013, 2014

6 PROGRAM: WEEK ONE SUNDAY 2ND FEBRUARY: HORN OF AFRICA

8 PROGRAM: WEEK TWO SUNDAY 9TH FEBRUARY: FAIRFIELD FIESTA

10 PROGRAM: WEEK THREE SUNDAY 16TH FEBRUARY: LA FAYA

12 PROGRAM: WEEK FOUR SUNDAY 23RD FEBRUARY: CELTIC JIG

13 THE MENU EACH WEEK

14 MARKETING, PUBLICITY

19 PROJECT MANAGEMENT TIMELINE

20 FEEDBACK

21 SURVEY RESULTS

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Multicultural Arts Victoria (MAV) has been very proud to produce three years of the Fairfield Amphitheatre Summer Concert Series (FASCS) from 2012 to 2014 and we thank the City of Yarra for its vision in supporting diversity and the arts within its municipality. Throughout the three year set, MAV has brought a fresh and exciting program to the City of Yarra that reflects our extensive connections to culturally and linguistically diverse artists and communities. We highly value this opportunity to uncover some extraordinary talent. I believe that the opportunity to share their artistic expression, including new collaborations and cultural traditions, is invaluable not just to the artists, but also to the City of Yarra and its diverse communities.

These concerts represent more than a fun afternoon of entertainment by the river. Importantly, they encourage greater cultural awareness, appreciation and participation in cultural activity in the city.It was a delight to once again, enjoy the series sitting beside the Mayor and I would like to take this opportunity to personally thank her for her support and enthusiasm.

We have enjoyed a long and fruitful partnership over several years and we look forward to developing this into the future.

Jill Morgan AMChief Executive Officer

My how time flies! It feels like yesterday that we were planning the first in the three-year series and now, with the Rats of Tobruk bagpipes, we ceremoniously marked the final concert over the last weekend of February 2014.

I have thoroughly enjoyed consulting with communities and offering opportunities to artists to perform and celebrate their heritage in this unique and special place. This year, we were confident enough in the momentum we had gained from previous years to program even more community based and emerging acts into the series. The result was very unique and meaningful to those that were able to celebrate their culture (e.g. Mauritians and Ethiopians) and also offered rare and beautiful insights for the audience.

We were lucky with the weather again in 2014 which was fabulous, and both locals and visitors from all walks of life and from diverse ages and cultures converged on the banks of the Yarra to enjoy the world of Melbourne

based multicultural artists. The cultural background of the weekly audience also reflected the theme of the respective weekly program, which tells us that we once again effectively tapped into key ethnic community networks.

The FASCS offered a platform for new collaborations (e.g. Indigenous MC Birds with established band the Black Jesus Experience), for celebration of heritage (e.g. Rats of Tobruk Memorial Pipe band) and for contemporary expressions of folklore (e.g. Tango and Chilean dance troupes).

We are proud to have presented such a successful program over three years in the City of Yarra and we thank Council’s Arts & Culture Unit for their support and encouragement.

Andrea MakrisEvent & Operations Office

A MESSAGE FROM THECHIEF EXECUTIVE OFFICER

A MESSAGE FROM THEEVENT COORDINATOR

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Multicultural Arts Victoria (MAV) is the peak state arts organisation that supports artists and communities from culturally and linguistically diverse backgrounds. MAV is a not for profit organisation that was founded in the City of Yarra. MAV aims to promote the value and benefits of cultural diversity in the arts in Victoria.

MAV’s objective is to develop, assist and initiate programs that highlight the excellence of culturally diverse artists, groups and communities in a professional setting as well as new and emerging communities including refugee and indigenous communities.

Jill Morgan AM – Chief Executive Officer

Andrea Makris - Event Programming and Coordination

Claudia Escobar – Marketing Officer

Deshani Wickremasinge / Lucy Hamilton / Trinidad Estay – Event Assistants

Suzy Dingle and Kate Hayes - Stage Manager

HB Audio - Audio Production contractors

Volunteers – Daniya Rauf, Arny Awasthi, Yevon Ong, Jessica Drowley, Brett Porter, Brent White, Connie Quin, Amelia Poetter, Olivia Hutchinson, Rosie Tran, Elyse Morahan

MULTICULTURAL ARTS VICTORIA, IN PROFILE

THE MAV TEAM

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The Series is a great opportunity to showcase the City of Yarra as dynamic city and the curation of the Fairfield Concert summer series by an organisation like MAV addresses, in a real sense, the lack of representation of our many talented emerging CALD and Indigenous artists in the Melbourne mainstream.

SHORT TERMTo program a quality, engaging series of entertainment in the City of Yarra

To conduct safe and professional events that augment the natural beauty of Fairfield Park

To celebrate and promote the diversity of Yarra’s community and encourage greater awareness, appreciation and participation in cultural activityTo increase resident access and participation in arts and cultural activity for all ages

To welcome and entertain visitors from beyond the City of Yarra, including tourists.

LONG TERMTo promote the City of Yarra as a vibrant, artistic and unique municipality

To encourage harmonious relations within the City of Yarra’s communities and beyond

To increase appreciation of the benefits and strengths of cultural diversity

To create on-going economic opportunities and to maximise employment opportunities for CALD and Indigenous artists

To develop a sense of cultural pride especially amongst the young in indigenous and multicultural communities.

MAV’S VISION FOR FAIRFIELD CONCERT SERIES 2012, 2013, 2014

MAV’S OBJECTIVES

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Featuring bands and guest singers performing traditional as well as contemporary sounds of Ethiopian and Eritrean music. Plus an especially created Westside Circus show working with local youth.

MC: KARIM DEGALKarim is an Oromo artist who grew up on a farm in Ethiopia and arrived in Melbourne as a refugee in 1994. Having lived with Polio for most of his life, he endured excruciating treatment to make incredible progress and fully enjoy his teenage years in school, sports, music and more. He now runs a bakery in Footscray but music continues to be his passion and he continues to stay active in the Melbourne arts scene. He has hosted the Oromo celebrations at Federation Square and lead cultural walking tours of Footscray. He will be an entertaining host who can also include some of his own music in the band change overs.

5:00PM SPEECH BY MAYOR JACKIE FRISTACKY

5:10PM ANBESSA GEBREHIWOT TRIOHailing from the Tigray region of Ethiopia, Anbessa has been performing traditional Ethiopian & Eritrean music for over 20 years. He is a talented singer and plays two of the country’s most iconic traditional instruments – the masenko (one string violin) and kirar (lute). As well as performing, Anbessa is an accomplished composer and has written many songs based on his life experiences. He has toured internationally with a number of Ethiopian acts, including tours in Sweden, Norway, Italy, Kenya, UAE, Dubai and Abu Dhabi. Anbessa arrived in Australia in 2007 while on tour with Habanay Band – one the Ethiopia’s top bands – as kirar player and singer. Since then he has settled in Melbourne and performs with local Ethiopian and Eritrean musicians at events such as Big West Festival, Ethiopian and Eritrean New Year Celebrations and numerous African community events.

Guest singer: BITSAT SEYOUM was born in Addis Abeba in 1965 and grew up there. She started singing as a child. While singing for her church people noticed her voice and asked her to sing at parties. Then she graduated to singing at clubs around the capital. In 2007 Bitsat came to Australia where she sings in Amharic modern songs about love and traditional songs about life and its cycles. She is very keen to share her culture with all the different cultural groups

she has found in Australia, spreading her Amharic language and introducing people to the instruments that are unique to her cultural group.

6:00PM SEBLE GIRMESeble Girme is a singer and dancer hailing from Ethiopia. She leads an interactive song and dance workshop with high audience interaction levels.

6:20PM TEAME Teame started general circus training when he was 11 years old in his hometown Mekelle in Ethiopia, doing group acts such as human pyramid, acrobatics, Icarian games and tumbling. He says he was not naturally flexible, but worked hard to create his solo contortion act. At 15 years of age he started to take his contortion act to the international stage and has been performing as a professional circus artist ever since. He has travelled the world amazing audiences with tricks like squeezing his body through a tennis racquet and into a contortion box. In his new home of Australia. He is studying full time at NICA doing the Bachelor of Circus Arts and as well as training 4-6 hours a day, he is also working solidly toward his dream job of having his own circus company.

6:30PM BLACK JESUS EXPERIENCEThe Black Jesus Experience is a 9 piece Afrojazz/Hip-Hop ensemble fusing an irresistible blend of traditional Ethiopian song and groove. The rhymes and chimes of the band deliver the beauty of Ethiopia, Namibia and Burundi through the vocal prism of Hip-Hop and freedom of Jazz.

The Black Jesus Experience usually invite a guest hip-hop rapper to perform during their sets. On this occasion the group will be assisted and encouraged by MAV to collaborate with a young Indigenous artist.

ESTIMATED AUDIENCE: 350

COMMENTS / OBSERVATIONS:An incredible start to the series with good crowds despite the intense heat. No First Aid incidents or logistical concerns.

PROGRAM: WEEK ONESUNDAY 2ND FEBRUARY: HORN OF AFRICA

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A celebration of Chilean and Argentinian music and dance. A colourful showcase of culture from the southern half of South America.

MC: HERNAN PALACIOHernan Palacio is an Argentinian-born actor with theatre, TV appearances and comedy work under his belt. He also runs a well-known mobile restaurant called Senor BBQ and is an institution in the Latin arts community of Melbourne.

5:00PM COUNCILLOR AMANDA STONE

5:10PM CAMPO LINDOCampe Lindo group is composed of three members, Hernan Moreno on guitar and singing, Humberto Campillay on guitar and vocals and Gerardo Diaz on accordion and vocals. Each member has performed with many other Latin American ensembles over decades but this unique and dedicated trio formed in 2010 with the aim to continue the tradition and the dissemination of live folk music from their homeland of Chile. The group is delighted that, through music and song, they can bring joy and knowledge to audiences at a wide range of events. They have spent many years and much effort to master their repertoire and create their authentic sound. They are grateful for support of family and friends and most of all, their fans within the Latin American community of Victoria. They have always encouraged us to follow in the footsteps of the tunes: the Huaracha, waltzes, boleros, corridos and best of all, the symbolising the characteristic playfulness of our people , the”Cueca”.

6:00PM TANGO RUBINO Tango Rubino is a Melbourne based tango band who play all original compositions. The band consists of four musicians who share a diverse musical background and vast musical knowledge: The musicians are Dario Ogrin- Soprano Sax (from Croatia), Maurizio Gulina- Acoustic Guitar (from Italy), Ivan Sultanoff- Double Bass (from Czech Republic) and Sebastian Andrade- Piano Accordion (from Chile.) Tango Rubino play classic tango tunes such as “La Cumpasita” to “El Choclo” to “Volver, El Dia que me quieras” by Carlos Gardel and “Chiquilin De Bachin”by Astor Piazzolla. Their music has a powerful presence yet offers light, smooth sounds peppered with rich, dark tones.

6:40PM ROBLES TANGO DANCE TROUPEFitzroy-based Fabio Robles had already attained the prestigious qualification of Maestro Superior de Danzas Folkloricas and was a registered dance teacher in Argentina when he arrived in Australia in 1981. He was 14 years old. Fabio Robles undertook his first professional dance tour at the age of seven and subsequentally won a scholarship to complete his extensive seven years training. Recognised internationally as a virtuoso, Fabio pioneered Latin American dance in Australi and in 2002 was awarded a Centenary Medal by the Queen and Prime Minister of Australia to mark his achievements for services to multicultural and Latin American communities of Australia. He has won many awards, competitions, directed musical theatre and popular TV shows including So You Think You Can Dance and Dancing with the Stars.

7:50PM AYEKANThe Ayekan Folkloric Dance Group have been performing together since 2008 and consists of four couples of Chilean background. The groups often performs with a live band to give the complete and authentic experience from South-West America. The band of 4-5 musicians (not pictured) perform traditional Chilean music, upbeat and percussive with light-hearted melody while the dancers in colourful costumes demonstrate the centuries-old social dances. A workshop and demonstration can be included for maximum audience enjoyment.

ESTIMATED AUDIENCE: 450

COMMENTS / OBSERVATIONS:A lovely day with great weather and a good turn out from the Latin American community

PROGRAM: WEEK TWOSUNDAY 9TH FEBRUARY: FAIRFIELD FIESTA

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Spectacular music and dance from the multi-ethnic fusion of Mauritian and Rodriguan culture.

MC: Patricia Kimtia from the Cultural Historical Association of Mauritius and Rodrigo.

5:10PM BEN SANDAPA’S TROPICAL TRIOMeet Ben Sandapa, Mauritian born singer and keyboard player, accompanied by Errol singer/guitarist and Bruno on vocals & percussion. And in addition meet the wonderful female singer Michou! These Melbourne musicians form Ben Sandapa’s Tropical Trio, catering for all occasions, like corporate and private functions, weddings, and performances at clubs and venues. The band performs as a trio or quartet, and brings a pleasant vibe to every event. Their huge repertoire consists of party hits with tropical, calypso, and soca tunes. Listen to their music here: http://www.thehonestagent.com/Klub_Creole.html” \t “_blank” http://www.thehonestagent.com/Klub_Creole.html

6:00PM FIESTA KREOLThis talented Kreole of young women from Mauritian, Rodriguen and Seychelloise backgrounds perform a range of repertoire from their home countries with stunning, colourful and bright traditional costumes. They love to share their culture with others and are always keen to perform at community functions and multicultural events.

They have recently started working with Estelle Villalobos to polish their technique and enhance their performance opportunities. They are happy to get the audience involved and teach them a few dance steps that they can use during the final band performance.

6:30PM SEGO LABRASSE AND HIS BAND KANASUK WITH DANCERSThe Kanasuk (meaning sugarcane) band is a five piece with a broad Mauritian and Rodriguan repertoire and also includes live dance performance and special guest singers. The band leader, Sego, is the son of Serge Lebrasse, sega legend from Mauritius. They have become a favourite on the community festival circuit over many years of fabulous performances at events including La Faya Festivals, the Immigration Museum Sweets Festival, gala balls, weddings and birthdays. The band mainly perform a solid repertoire of songs including the “Sega” (Pronounced Saygah) the national traditional music and dance of the island where we come from the beautiful island of Mauritius.

ESTIMATED AUDIENCE: 600

COMMENTS / OBSERVATIONS:Fantastic turn out and support from the Mauritian and Rodriguan community!

PROGRAM: WEEK THREESUNDAY 16TH FEBRUARY: LA FAYA

2014 PROGRAM

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Beautiful harmonies, uplifting jigs and inspiring pipes from the Celts

MC: STEVE MONTGOMERYSteve Montgomery is a Scottish school teacher who settled in Melbourne with his Australian wife and two daughters after spending several years teaching English and playing in bands in Kuwait. He has been involved in the ska music for as long as he can remember and he now leads and sings in several Melbourne bands. He is a fabulous MC and host and with his delightful Scottish accent and humour, will surely set the scene well.

5:10PM RATS OF TOBRUK MEMORIAL PIPES AND DRUMS The Rats of Tobruk Memorial Pipes and Drums was formed in 1960 as a ‘Living Memorial’ to the Military Units involved in the Siege of Tobruk of WWII, April to December 1941.The Band has performed at the internationally acclaimed  Edinburgh Military Tattoo in 1988, 1994, 1997, 2001, 2005, 2008 and 2012, and has had the honour to field a number of Lone Pipers for the Tattoo, including Bruce Macfarlane and Lois Cairns. In 2007 the Band performed at the inaugural Russian Kremlin Zoria on Red Square, Moscow. In 2009 the Band was invited to appear at the Libyan Military Music Festival. At the conclusion of this tour in September 2009 the Band travelled to Tobruk to hold a Memorial Service at the Tobruk War Cemetery. In 2010 the Band performed at the Edinburgh Military Tattoo in Sydney held at Sydney Football Stadium, as well as the Basel International Military Tattoo in Switzerland; the band will make a return appearance at the 2014 Tattoo. See links below:http://www.edintattoo.co.uk/ http://www.edinburghtattooinaustralia.com.au/http://www.baseltattoo.ch/

5:40PM GLEN BRAE SCOTTISH DANCERS Two of the most active dance groups in their specific styles. Glen Brae have many young people enrolled in their weekly classes and often perform at major festivals and with Celtic bands.

6:00PM MORRIS WELSH DANCERSThe Morris Dancers run classes for an older generation in a mostly social context yet also have costumes and experience with running public workshops for people of all walks of life to participate in and enjoy.

6:30PM ADHARC (PRO: EE-ARC)Adharc is a new Australian ensemble that specialises in music based on the Celtic traditions. Spearheaded by Shooglenifty’s Luke Plumb and vocalist par excellence Peter Daffy, the group has gathered the talents of the country’s leading exponents in the Jazz and World genres to fuse in a truly new and Australian take on Celtic music. In addition to Luke and Peter, Adharc features Melbourne trumpet virtuoso Eamon McNelis (Flap!), bouzouki player Paddy Montgomery (Meyhane) and stalwart of the Edinburgh session scene, and now Melbourne since her return to Australia, Corinn Strating (Strating Sisters Band).

ESTIMATED AUDIENCE: 500

COMMENTS / OBSERVATIONS:Again, another large and happy crowd.

PROGRAM: WEEK FOURSUNDAY 23RD FEBRUARY: CELTIC JIG

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THE MENU EACH WEEK WAS AS FOLLOWS:

HORN OF AFRICA. Snack:Somalian Nafaqo..............$5.00 Potato stuffed with Egg. Main:Eritrean Hembasha, lentils.DroroWot......$9.00 Eritrean Bread,Lentils &Ethiopian spicy Chicken. Sweet:Djibouti Banana Fritters..........$2.00 Beverage: Spicy Milk.....................$2.00

FIESTA Snack : Chilean Empanadas............$5.00 Fried Cheese Puff Triangles Main:Argentinian Choripan conChimichurri......$9.00 Grilled gourmet sausage Rolls wth spicy parsley sauce. Sweet : Flan with dulce de leche...........$4.00 Beverages:Pina Colada..............$2.00

LA FAYA Snack :Platter of Delicacies: .............$5.00 Mains :Dhal Pouri................$6.00 Wrap made with yellow split beans & saute sauce Farata,carrie Poule.....................$8.00 Home made flat bread with Chicken Curry. Sweet: Napolitaine............$2.00 Biscuit withjam covered in icing sugar Gateau Patate................$2.00 Sweet Potato cake. Beverage :Alouda (Flavoured Milk).$2.00

CELTIC CEILIDH Snack: Teisennau Eog Dyfrdwy............$5.00 Welsh Salmon Fish Cake Main:Forfar Bridle.................$7.00 Scottish Meat Pie Sweet:Soul Cake....................$2.00 Celtic tarte Beverage......................$2.00 Irish Lemon Mint Also available on every event: 1.Soft drinks.................$2.00 2.Ice Cream...................$3.00 3.Chips..........................$3.00

Catering By BebassFollowing last year’s excellent results, Bebass Catering was engaged once again to offer savoury and sweet foods and drinks from the Amphitheatre kiosk. The vendor again planned the menu to suit the individual themes of each week. The kiosk reported an overall small profit each week and the feedback from audiences was positive.

www.bebasscatering.com.au

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MARKETING & PUBLICITY MARKETING STRATEGY• To target local residents as well as lovers of world music and dance from further afield• To use existing MAV communications channels• To use communications channels within City of Yarra and of the participating artists.

MAIN MARKETING OBJECTIVES:Promote cultural diversity, respect and dialogue for social inclusion Showcase MAV artists Increase awareness of MAV Summer Calendar Build branding of Multicultural Arts Victoria Full house: 500 attendance

TARGET MARKET(S):Families55-64 (39% of 2013 audience), 35-44 (23% or audience 2013)65% female• Families and groups of friends• Approx half born outside Australia. About a third Anglo-Celtic background. The rest, mixed.• Fairfield and surrounding suburbs residents attracted by each cultural content of the program

KEY DATES: 2 Feb 2014 Season opens Second week January Media campaign commences • First week December On-line campaign commences • January 14-2013 Distribution • 8-Dec-13 Poster/flyers to MAV • 4-Dec-13 Posters/flyers to print. Magnets to print •30-Nov-13 Artwork finalised • 26-Nov-2013 Design concept

PBS WEEKLY SPONSORSHIP SPOTS - SCRIPT:

Script 1 running Jan 28- Feb 2:Travel the world on the banks of the Yarra at the Fairfield Amphitheatre Summer Concert Series every Sunday in February from 5 to 7.30pm. February 2: Horn of Africa, an East-African experience of groove, dance and circus featuring the Black Jesus Experience, Teame the contortionist, delicious food and more! Free entry. Produced by Multicultural Arts Victoria and presented by City of Yarra. More info multiculturalarts.com.au

Script 2 running Feb 3 - 9:Travel the world on the banks of the Yarra at the Fairfield Amphitheatre Summer Concert Series every Sunday in February from 5 to 7.30pm. February 9: Fairfield Fiesta, a celebration of Chilean and Argentinian music and dance featuring Tango Rubino, Campo Lindo, Ayekan, delicious food and more! Free entry. Produced by Multicultural Arts Victoria and presented by City of Yarra. More info multiculturalarts.com.au

Script 3 running Feb 10 - 16:Travel the world on the banks of the Yarra at the Fairfield Amphitheatre Summer Concert Series every Sunday in February from 5 to 7.30pm. February 16: La Faya, Mauritian and Rodriguan music and dance featuring Sego Labrasse, Fiesta Creole Dancers, Ben Sandapa, delicious food and more! Free entry. Produced by Multicultural Arts Victoria and presented by City of Yarra. More info multiculturalarts.com.au

Script 4 running Feb 11 - 23:Travel the world on the banks of the Yarra at the Fairfield Amphitheatre Summer Concert Series every Sunday in February from 5 to 7.30pm. February 23: Celtic Jig – Irish, Scottish, English and Welsh culture featuring Adharc Celtic band, a Highland pipe band, Welsh dancers, delicious food and more! Free entry. Produced by Multicultural Arts Victoria and presented by City of Yarra. More info multiculturalarts.com.au

FAIRFIELD AMPHITHEATRE

EXOTIC SOUNDS AMAZING CIRCUS CULTURAL DANCEFROM AROUND THE GLOBE

EVERY SUNDAY IN FEBRUARY 2014

FAIRFIELD AMPHITHEATRE, 5 – 7:30PM, FREEFAIRFILED PARK DRIVE, FAIRFIELD (OFF HEIDELBERG ROAD)

ALL AGES EVENT

multiculturalarts.com.au

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MARKETING & PUBLICITYPOSTER ARTWORK

FAIRFIELD FIESTA

CELTIC JIG

FAIRFIELD AMPHITHEATRE

EXOTIC SOUNDS,AMAZING CIRCUS AND

CULTURAL DANCE FROM AROUND THE GLOBE

EVERY SUNDAY IN FEBRUARY 2014

FAIRFIELD AMPHITHEATRE5 – 7:30PM, FREE

ALL AGES EVENTFairfield Park Drive,

off Heidelberg Road, Fairfield

multiculturalarts.com.auProudly produced by Multicultural Arts Victoria. Presented by the City of Yarra.

LA FAYAMulti-ethnic fusion of Mauritian and Rodriguan culture

CELTIC JIG Beautiful harmonies, uplifting jigs and inspiring pipes from the Celts

FAIRFIELD FIESTAA celebration of Chilean and Argentinian music and dance

HORN OF AFRICA An East-African experience of groove, dance and circus

02 FEBRUARY

LA FAYAMulti-ethnic fusion of Mauritian and Rodriguan culture

16 FEBRUARY

CELTIC JIG Beautiful harmonies, uplifting jigs and inspiring pipes

23 FEBRUARY

FAIRFIELD FIESTAA celebration of Chilean and Argentinian music and dance

09 FEBRUARY

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MARKETING & PUBLICITYFLYER ARTWORK

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MEDIA RELEASE 9 Dec 2013 Fairfield Amphitheatre Summer Concert Series 2014 Travel the world on the banks of the Yarra Every Sunday in February, 5pm to 7.30pm FREE!

multiculturalarts.com.au

Get together with family and friends for a laid back excursion into exotic sounds, amazing circus and cultural dance from around the globe. What better way than to spend summer Sunday evenings than on the banks of the Yarra River being treated to fine world music and cultural dances from East Africa, Mauritius and Rodrigo, the Celtic Isles and Latin America. Yummy sweet and savoury treats will be available at the Fairfield Amphitheatre Kiosk. Bring a cushion or rug and enjoy! PROGRAM 2 February Horn of Africa – An East-African experience of groove, dance and circus Featuring bands and guest singers performing traditional as well as contemporary sounds of Ethiopian and Eritrean music. Plus especially created pop-up performances by the Westside Circus Performance ensemble including young people from the Collingwood and Fitzroy housing estates that will explore a light-hearted look at family recreation in the Australian summer. 9 February Fairfield Fiesta - A celebration of Chilean and Argentinian music and dance A colourful showcase of culture from the southern half of Latin America. 16 February La Faya - Mauritian and Rodriguan music and dance Spectacular music and dance from the multi-ethnic fusion of Mauritian and Rodriguan culture. 23 February Celtic Jig – Irish, Scottish, English and Welsh culture Beautiful harmonies, uplifting jigs and inspiring pipes. Proudly produced by Multicultural Arts Victoria. Presented by the City of Yarra. EVENT DETAILS Date: Every Sunday in February 2014 Time: 5 – 7:30 pm Venue: Fairfield Amphitheatre Fairfield Park Drive, off Heidelberg Road, Fairfield

Ride a bike, walk the Main Yarra Trail or catch a train. The Fairfield Amphitheatre is a 5 minute walk from Fairfield Station and just 16 mins by train from the city.

Website: multiculturalarts.com.au Media queries: Andrea Makris, Events & Operations, [email protected], Ph: 9188 3681

Mob 0405 323 693

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DISTRIBUTION:

PUBLICITY:Media contact base to be doneSeniors websites

Direct marketingNewsletters: MAV NewsletterPartners NewsletterCommunities/Artists’ networks

Linked programs/events from MAV: MAV SummerThe Piers FestivalMapping Melbourne

On-line and social media:ListingsSocial Media: facebook event, MAV facebook campaign, Twitter.Website: MAV Website Cross-Promotion (Partners Websites)

Friends to help spread the word around:City of Yarra

Listings FairfieldTimeout: Submitted 14/11Only Melbourne: Submitted 14/11

City of Yarra: Emailed 14/11

Weekend Notes: Submitted 22/11Cultural Development Network: Emailed 14/11Arts Hub:

Live Guide: website not working 14/11 and 22/11ABD Big Diary: Submitted 14/11My 24/7: not working, have tried twice on 14/11 and 22/11Meld Magazine: email sent 14/11VMC: Sent email with all info and correct sized imageCreative Foyer: Submitted 14/11

MARKETING & PUBLICITY

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PROJECT MANAGEMENT TIMELINE7 Nov Program Proposal to COY 1 Dec Submit marketing plan to COY5 Dec Design of handbills, marketing materials including media release to COY for approval 12 Dec Distribute publicity, e-marketing campaign begins, Heidelberg Road signage 16 Jan Submit Safety Plan to COY 16 Jan Distribute handbills/ marketing materials 25 Jan & 1 Feb Advertise on Triple R. Signage board (real estate sponsor) at venue 2, 9, 16,23 Feb Concert events 23 April Acquittal due

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FEEDBACKI volunteered at the Mauritian event and it was a joy to contribute.  It was clear that the Mauritian community took the opportunity to come together and it was a very positive experience. I would definitely consider attending or volunteering again in future.

CHEERSBRENT

It was a pleasure to be asked to be MC at the last of the summer concerts at Fairfield.  The MAV staff were friendly and welcoming and pre-gig worksheets were excellent. The afternoon itself was a beautiful collection of community groups, it ran smoothly and was very well received by a large gallery.  The community obviously value these events. I would be very happy to be involved in any MCing duties that are available...any time!

STEVE MONTGOMERY, MC, CELTIC JIG

Hi Andrea

I provided some feedback to our internal Volunteer Program which I’m sure you received however form a volunteers perspective it was a very enjoyable experience. I’ve done quite a few of these days and this was easily one of the best and I’d thoroughly recommend MCAV day to other people.

Some personal feedback: I thought you connected well with myself as volunteer and were conscious of ensuring no one person was left doing any particular job too long which was really admirable. I also enjoyed the manner we were encouraged to get involved with the groups and work on a fairly antonymous level.

Best of luck with your upcoming events!

REGARDSBRETT

Thank you again for choosing us. The whole organisation, team and sound was excellent...everyone from different culture was enjoying it...continue with good job.....Ben from the Tropical Trio

We appreciate the opportunity for being part of the Fairfield Summer Concert, the feedback from our dancers has been very positive. We had a delightful time, the audience was very enthusiastic and warm.We will always remember that performance. With warm regards;

RAUL PEREZ PRESIDENTAYEKAN FOLKLORE GROUP INC.

The Fairfield Summer Concert is amazing and the amphitheatre was filled with harmony, relaxation, enthusiasm and appreciation. The people enjoyed the multiple cultural entertainment style very much.

Thank you and best regards,

CONNIE QUIN, VOLUNTEER

Thanks for hiring us for the Mauritian festival. Everyone in the group had a great time. Seeing the great response we had from the crowd we were all very happy with our performance.

We would definitely do it again! THANKS SEGO AND KANASUK GROUP.

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SURVEY RESULTSKEY FINDINGS:

-This survey was conducted in the final week (Celtic theme) and this theme is reflected in the cultural make-up of the audience members. This was visually apparent in other weeks also. We are therefore drawing out key ethnic communities as well as diverse audiences with the programming.-This survey was conducted in the final week (Celtic theme) and this theme is reflected in the cultural make-up of the audience members. This was visually apparent in other weeks also. We are therefore drawing out key ethnic communities as well as diverse audiences with the programming.

-Most people in attendance are between 35-54 and many bring young family members/children.

-Two thirds of the audience are local residents within 5 kms of the amphitheatre yet almost half drive their car to the event.

-Half found out about the event through word of mouth while about 17% had been in previous weeks or years.

-One third of people bought something from the kiosk and the feedback on the food was positive.

-Overall, satisfaction levels were very high for all areas of the event planning and presentation.

-Over half the audience were female, who attended the final performance.

-For Satisfaction of the event, 81% were very satisfied with the performances.

-Half the audience were new to MAV events and 77% are likely to attend future MAV events.

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Produced by Multicultural Arts VictoriaPresented by the City of Yarra.

Multicultural Arts Victoria South Melbourne Town HallLevel 1, 208-220 Bank StreetSouth Melbourne VIC 3205

Tel: 613 9188 3681Fax: 613 9686 6643

www.multiculturalarts.com.au