Fair & Lovely brought a shift in their core competency of a white cream and introduced it as pink, in the year 2012. The shift was not accepted by most.

Fair & Lovely brought a shift in their core competency of a white cream and introduced it as pink, in the year 2012.

This lead to the relaunch of the brand with its original variant and reach the TG with high impact and longevity to gain acceptance.

Though there are billboards present at

Bus Stands.

We can’t tap them here, as

they rarely visit these areas.

Railway Station

Schools & Colleges

The areas frequented by TG are Media Dark

Bus Stand = Billboard

KIRANE KI DUKAAN JEWELLERY SHOPS BEAUTY PARLOUR

CHUDI KI DUKAAN SILAI KENDRA SCHOOLS/COLLEGES

Railway Station

Schools & Colleges

50 New Media Creations across 1024 towns

Sales zoomed up by 10-12%.

The Brand has again become big for vanity.

Fair & Lovely was back with a bang and accepted more than ever.