Failing in the right direction Kate Carruthers Sydney - May 2012 May 2012 © 2012 Kate Carruthers | katecarruthers.com 1
Jan 26, 2015
Failing in the right direction
Kate Carruthers
Sydney - May 2012
May 2012 © 2012 Kate Carruthers | katecarruthers.com 1
Source: The PDMA Handbook of New Product Development, 2nd Edition, Kenneth B. Kahn (Editor)http://www.adept-plm.com/Handbook2.htm
A traditional approach...
May 2012 2© 2012 Kate Carruthers | katecarruthers.com
Source: Sashimi Waterfall Software Development Process, Jim Rising, 2009http://www.managedmayhem.com/2009/05/06/sashimi-waterfall-software-development-process/
A traditional approach...
May 2012 3© 2012 Kate Carruthers | katecarruthers.com
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Source: http://entertainment.howstuffworks.com/death-star.htm
Too big to fail...
social media changes everything
May 2012 © 2012 Kate Carruthers | katecarruthers.com 5
Source: The Conversation Prism by Brian Solis and Jesse Thomashttp://www.briansolis.com/2009/03/conversation-prism-v20/
What changes?
1. Focus
2. Operational tempo
3. Skills
4. Resources
5. Trust
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Opportunities arising?
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Source: Chris Schaumann, 2010http://www.slideshare.net/chriss/social-media-at-nokia-social-media-marketing-conference
Continuous engagement...
Relationship
Dialogue
ListeningExperiment
Adjustment
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“What’s the ROI of your mother?”Source: Gary Vaynerchukhttp://www.youtube.com/watch?v=xZY5b85KoOU&feature=related
Other ways of doing things...
May 2012 10© 2012 Kate Carruthers | katecarruthers.com
Source: http://blog.twg.ca/2009/04/selling-agile-are-estimates-the-new-spec/
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Source: David Armano, 2009http://www.flickr.com/photos/7855449@N02/3639720644/in/set-72157606844282993
“Learning doesn't happen from failure itself but rather from analyzing the failure, making a change, and then trying again. Over time this gives you a deep understanding of the problem domain”
Michael Hunter – Fail Fast 2005
http://blogs.msdn.com/b/micahel/archive/2005/08/17/failfast.aspx
May 2012 12© 2012 Kate Carruthers | katecarruthers.com
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Kate CarruthersSlideshare.net/carruthkTwitter: @kcarrutherskatecarruthers.com
Thank-you.