Facts, fi gures and compelling reasons to participate · Personal Protection Equipment (PPE) Environmental Protection at Work ... the Middle East and Africa were estimated to be

January 19 – 21, 2014Dubai International Convention and Exhibition Centre

Dubai, UAE

The largest and most comprehensive exhibition and conference

for security, safety and fi re protection in the Middle East

Facts, fi gures and compellingreasons to participate

Intersec – A platform for your accomplishments to elevate your business!

Intersec is the leading trade event for the Commercial Security, Safety & Health, Fire & Rescue and Homeland Security industries servicing the wider Middle East and North Africa. It has been growing consistently since its launch in 1999 and there is a lot to come for its 16th edition in 2014.

Intersec 2013

This makes Intersec by far the largest security & safety exhibition in the MENA region and the most international security exhibition worldwide.

21,549 Visitors (10% increase)

116 Countries

51% International Visitors

990 Exhibitors (9% increase)

54 Countries

84% International Exhibitors

40,000 Sqm10 Halls

Top Visitor Countries

1. United Arab Emirates2. Saudi Arabia 3. Iran4. Qatar5. Oman

Top Exhibitor Countries

1. United Arab Emirates2. United Kingdom 3. China4. Germany5. United States

6. Kuwait7. Pakistan8. Egypt9. Lebanon10. India

6. Italy7. Taiwan8. Hong Kong9. Korea10. India

Visitor Profi leWe gather together your entire MENA target audience… enter the region through one trade platform!

At Intersec, visitors will come from the wider Middle East and Africa region, covering various business sectors. This is your opportunity to meet them in person and introduce your latest products and innovations.

For more information about the facts and fi gures of Intersec 2013Visitor Profi le: www.intersecexpo.com/PSR

DirectorsManaging DirectorsGeneral Managers Chief Executive Offi cersBusiness Development Directors / ManagersPurchasing Directors / ManagersRisk Assessment Directors / ManagersLoss Prevention Directors / ManagersSecurity Managers

Visitor Profi le

Development in visitor numbers

30,000

25,000

20,000

15,000

10,000

5,000

2009 2010 2011 2012 2013

16,571

19,591

12,753

14,769

21,549

Visitors’ business type

(all figures in %)

Service Provider

Distributor

Manufacturer

Wholesaler

Retailer

Import / Export

Government

Trade Agent

Others

0 10 20 30 40

38

16

22

14

9

12

9

10

36

Regional breakdown of visiting countries

Regions

* Africa 7%

* Europe 7%

* Indian Subcontinent 5%

* Asia 2%

* CIS 1%

* Oceania 1%

* Americas 1%

UAE 49%

Wid

er

Middle East 10%

Gulf States 18%

Security ConsultantsSecurity Systems EngineersSecurity Systems AdvisorsHealth and Safety ManagersHealth and Safety ConsultantsFire and Safety ManagersFacility ManagersArchitectsProject Directors / Managers

IT Directors / ManagersIT ConsultantsSales Directors / ManagersExport Directors / ManagersFire BrigadesCivil DefencePolice ForcesArmed ForcesMilitary

DefenceLaw Enforcement Airport ManagersAviation Security ManagersEngineersMEP-EngineersAgentsDistributors

Visitors’ interest in Commercial Security products in 2013

(all figures in %)

Monitoring & Recording Systems

Control & Surveillance Equipment

Access Control

Surveillance & Guarding Services

Intruder & Burglary Alarm Equipment

Mechanical Security Systems

Information Security

0 10 20 30 40 50 60

56

48

44

31

29

24

48

The world’s leading brands such as Assa Abloy, Axis, Bosch, CNB Technology, CP Plus, Dahua, EverFocus, Flir, G4S, Genetec, Harco, HDPRO, Hikvision, Honeywell Security, JVC, Infi nova, Milestone, Nedap, Norbain, Optex, Panasonic, Proline, Samsung Techwin, Somfy, Sony, Tyco and others have already

confi rmed their participation at Intersec 2014.

Commercial Security

The largest product section!IMS Research remains confi dent that demand for CCTV and video surveillance equipment will remain strong through 2013; growth for network video surveillance equipment sales in the Middle East is forecast to exceed 25%.

Development of Commercial Security – Number of exhibitors

600

550

500

450

400

350

300

250

200

150

100

50

2006 2007 2008 2009 2010 2011 2012 2013 2014

380 398

441

504 510

560

221

347

417

Commercial Security and Information Security

62% of Intersec visitors express great interest in Commercial Security

Information Security

The latest section!The Information Security Section is a unique forum to focus on streamlined products and services for your target audience to visit:

• Internet Security, Anti-Virus Software, Anti Spam Filters, Content Monitoring, Digital Signature

• Hardware and Data Security, Identity Tokens, Back-up / Recovery Systems, Software Protection, Biometric Identifi cation Systems, Data Access Protection, User Rights Management

20% of Intersec visitors are interested in Information Security

“We are now seeing more end-users from a wide variety of industries who are looking for the latest

technologies. Investments are increasing and end-users want to educate themselves even more.

The organisers have certainly listened to us and we’ve seen improvements in the quality of visitors.

We also see a lot of technology providers here looking to integrate their solutions with ours and who

are overall becoming more active in the region.

As with all the exhibitions we participate in around the world, our stand is always busy, but especially

here at Intersec. Visitors are coming from all over the world and in that regard, Intersec has really

become global.”

AXIS Communications, Mr. Marwan Khoury, Marketing Manager, MEA

Fire & Rescue

The fastest growing section at the show!

39% of Intersec visitors are interested in the Fire & Rescue section

Visitors’ interest in Fire & Rescue products in 2013

(all figures in %)

Fire Prevention & Protection

Firefighting Equipment

Emergency Alarm & Warning Systems

Rescue Equipment

Government, Associations,

Education & Training

0 10 20 30 40 50 60 70

70

48

22

24

47

“Intersec is the leading Fire and Security exhibition in the Middle East. When we were looking to

better promote ourselves as a single fire protection provider we couldn’t think of a better platform.”

Tyco Fire Protection Products, Ms. Jo Vause, Marketing Communications Manager

“Intersec was really good. It is a very well organised, easy-to-follow event. The support we have received

has been excellent and everything has gone really smoothly.

We had quality people here which is exactly what we wanted. Straightforward business people – we had

customers, distributors and suppliers visit our stand and do business. We have met people from all over

the world and we will definitely be back.”

SFFECO Global, Mr. Belal M. Sayeen, Business Development Manager

A recent report by Frost & Sullivan stated that fi re suppression product revenues in the Americas will exceed USD 1 billion by 2016. They have recently affi rmed that the strong drive to develop the Middle

East’s fi re safety market will even exceed that and turn into a USD 1.12 billion industry.

Fire & Rescue reached more than 30% growth at Intersec 2013 compared to the 2012 edition.

Exhibitors in the Fire & Rescue section of Intersec 2013 included: Akron Brass, BSI, Bristol / Corodex, Cooper, Draeger, DuPont, Fike, Hochiki, Komtes, LPCB, NAFFCO, SFFECO, Tyco, UTC Fire, Underwriters Laboratories and many more.

Fire & Rescue

Safety & Health

25% of Intersec visitors are interested in the Safety & Health section

“For the first time this year we brought together all the Honeywell businesses into one setting.

We find the show incredible, it’s bigger than last year with a very strong focus on fire, safety

and the security industry.”

Honeywell Safety Products, Mr. Omar Al-Bahiti, Marketing Communications MEAI

Safety & Health

The only platform of its kind in the Middle East where Safety & Health professionals meet!

The Middle East’s construction industry is forecast to deliver projects worth USD 500 billion by the year 2015. This in turn will be refl ected by an increased investment in more health and safety products and services to help ensure safety at work. This will be infl uenced by the health and safety regulations in the Middle East that have become increasingly stringent. The Safety & Health section at Intersec offers you the unique opportunity to network with international professionals, global players and key buyers from all industries related to the Safety & Health sector.

Exhibitors in the Safety and Health section of Intersec 2013 included: Ansell, ATG Gloves, Bata Industrials, Honeywell, Karam Safety, LHD, PBI, Safetix, and many more.

Visitors’ interest in Safety & Health products in 2013

(all figures in %)

Safety at Work Equipment

Personal Protection Equipment (PPE)

Environmental Protection at Work

Health at Work

Associations, Education & Training

0 10 20 30 40 50 60

45

34

20

26

55

Homeland Security & Policing

A growing sector!

Homeland Security Market

• The UAE’s defence budget is estimated to be at USD 43.3 billion by 2017, with an average of 13.6% increase per annum.*

• Saudi Arabia’s Homeland Security market is forecast to grow to USD 97 billion by 2018 making it the world’s second largest market after the United States.*

* Source: Business Monitor UAE Defence & Security Report, 2013

Perimeter Security Market

In the EMEA region, the Middle East and Africa were estimated to be the largest markets for perimeter security, mainly due to instability in the region, airports’ expansion, construction, and oil & gas.

• The Middle East and Africa dominate this market accounting for 41.6% of the entire expenditure.**

• The world market for Perimeter Intrusion Detection Systems (PIDS) is expected to grow by 8% in 2014.**

** Source: IMS Research

Armoured Vehicles Market

The global armoured vehicles market is also evolving, with a forecast of light armoured vehicles tooutstrip all other variants due to the ideal combination of protection and manoeuvrability. The UAE’s armoured vehicle market has a potential to grow by 29% by 2022, which places it in fourth position worldwide (Defence IQ).

Exhibitors in 2013: Jaguar & Land Rover, Streit Group, Carbon Motors, Tescon, MacMeillie, Mezcal and others.

* Main visiting countries at Intersec

** Source: Defence IQ

Armoured vehicles’ key markets growth in 2022**

(all figures in %)

India*

Saudi Arabia*

USA

UAE*

China

Brazil

Turkey*

Other Middle East*

Australia

UK

0 10 20 30 40 50 60

57

28

32

27

29

22

29

22

32

25

Homeland Security& Policing

21% of Intersec visitors are interested in the Homeland Security & Policing section

Visitors‘ interest in Homeland Security products in 2013

(all figures in %)

Electronics

Detection

Physical Security

Mobility (Land, Air, Sea)

Logistic Support Equipment

Government Associations, Education & Training

Laboratory Equipment & Forensic Science

Optics

0 10 20 30 40 50 60

51

32

29

26

20

19

18

18

Aviation Security Market

Airports Council International (ACI), Q4 2012 statistics, ranked Dubai International Airport as the world’s third busiest airport by international passengers with 13.5% growth from 2011.

• USD 57.7 million is the estimated aviation security expenditure by 2015.*

• USD 86 billion is to be spent by Middle East airports in expansion plans until 2025.*

* Source: Frost & Sulivan

“Owing to our global expertise in the sector, Aviation Security is an integral part of our UAE vision. With the

introduction of more local airlines and new airports, the UAE aviation sector is a headline focus for us at G4S,”

G4S - Gold Sponsor of Aviation Security Summit at Intersec 2013, Mr. Mohamed Ezeldin, Managing Director

“The industry here, across the world it would seem, is growing. Everyone is coming here to show what they’ve got.

We’ve got really end-to-end security here, so we can start at the high end which is what we call critical infrastructure.

This is about protecting airports, refineries, chemical plants, borders, down to say protecting sports facilities, Olympic

villages, shopping malls, commercial centres, all the way down to homes.”

Honeywell, Mr. Norm Gilsdorf, President & CEO

Intersec 2014 – Ascending the business ladder!

What to expect!

1,000+ Exhibitors

22,000 Security Experts from the MENA region

9 Halls

44,000 Sqm of Exhibition Space

4 Distinct Show Sections

14 Country Pavilions from Bahrain, Canada, China, Germany, France, Hong Kong, India, Italy, Korea, Singapore, Spain, Taiwan, UK and USA

Features of Intersec 2014The Intersec Outdoor Demonstrations have become an integral feature of Intersec and will include a range of interactive scenarios focusing on Fire Fighting, Rescue Operations and Law Enforcement.

Your company is cordially invited to present your products outside the exhibition hall live and in full action. Make use of this fantastic opportunity to engage with the visitors and the media.

We grow with your success!The Intersec Team values your presence at the show. To support you in your preparation, we are

offering all our confi rmed exhibitors various marketing tools to promote their participation at Intersec.

Make the best of it!

Free Marketing ToolsPromotion Digital Portal is a simple online tool that includes a variety of FREE marketing activities, that can be downloaded or requested easily to communicate directly with your clients and invite them to visit you at your stand.

The main Promotional Digital Portal

materials are:

Personalised E-cardSimple steps can be taken to create your personalised electronic invitation that includes your logo and company details, within a few minutes. It allows you to invite your clients using Intersec’s branding, yet with your personal touch.

Customised Print InvitationAs an exhibitor, you don’t have to worry about designing, printing or following up with the delivery of your invitations anymore, as we will do it for you! All you need to do is place an order via the Promotion Digital Portal and we will produce your customised print invitation that will include your logo and stand number and deliver it to you with the quantity that you request!

Web bannersDifferent sizes of Intersec web banners can be downloaded, to integrate into your homepage or your online advertisements to highlight your presence at the show.

PRUse the power of Public Relations to increase your trade show visibility!

Our in-house Public Relations offi cer runs a continuous PR campaign throughout the year with increasing activity closer to the show. Take advantage of our network of media contacts and send us your product and show related press releases to assist you in reaching a wider audience. This is an easy way to ensure maximum mediacoverage – in local newspapers and online.

Sponsorship opportunities This is a great opportunity for a company to separate itself from its competitors and stand out! As an exhibitor, you can make an outstanding appearance at Intersec 2014 by benefi ting from our various sponsorship opportunities. Contact us to maximise your return from Intersec!

2013 2014

Feb Mar Apr May Jun July Aug Sept Oct Nov Dec Jan Jan Jan Jan Jan Jan Jan Jan Feb

16th 17th 18th 19th 20th 21st 22nd

Booking and payment

Make sure full payment is made 4 monthsprior to the show opening

Book your Fairconstruction stand

Exhibitor Manual will be sent to you via email

Advertise and communicate your participation at the show

Submit your product launches, news, accomplishments for the monthly Intersec e-newsletter

Announce your participation at the show to the media

Book sponsorship to improve your visibility at Intersec

Submit any press releases to our PR department for review. Newsworthy items will be uploaded to our website

Book your flight and hotel

Order your Visitor Invitations (free of charge)

Inform your client database about your participation at the show and send them Visitor Invitations

Fill in your company details online for the Show Catalogue Entry

Arrange appointments with visitors and other exhibitors registered at the event

Stand assembly and show opening hours

Exhibitor Badges – Complete details online

Exhibitor Party – Complete details online

Hiring of additional services: Hostesses,furniture, catering

Complete forms for stand requirements(e.g. electricity, water, furniture)

Brief and train your staff

Stand Assembly – Space Only Exhibitors‘ accessfrom Jan 16 - 18

Stand Assembly – Shell Scheme Exhibitors‘ access from Jan 17 – 18

Intersec 2014: Showtime Jan 19 – 21, 10am – 7pm

Exhibitor Survey – Please fill in the survey toimprove our show even more

Booking Form – Please rebook during theshow to guarantee your location

Show breakdown and stand disassembly*Jan 21, 7pm – Jan 22, 12pm

After the show

De-brief your team Measure your resultsFollow up on all contacts

Reserve your stand for Intersec 2015

Exhibitor’s Diary

Pricing Structure of Intersec

USD per sqm

Row Stand (one side open) 395

Corner Stand (two sides open) 405

Peninsula / Head Stand (three sides open) 415

Island Stand (four sides open) 425

Second fl oor in double-storey stands 100

Outdoor Space 120

A new stand construction services departmentat Epoc Messe Frankfurt! Intersec is pleased to introduce this high quality service to our exhibitors exclusively, starting at USD 89 per sqm. Fairconstruction is at your service with 10 different ready-made designs along with the fl exibility of fulfi lling your complete design requirements – that’s the home advantage for you!

In addition to stand space as above, Fairconstruction is mandatory for all stand sizes up to 21 sqm. For furniture requirements, please refer to the furniture list in the exhibitor manual. Please contact [email protected] for further information.

IBIS HOTEL

Novotel HotelConventionTower

TAXI / BUSSTATION

EXHIBITIONGATE

CONVENTIONGATE

Taxi drop off

HALL 1

Trade Centre Arena

Za’abeel Hall

Sheikh Saeed Halls

Sheikh Rashid Hall

HALL 2 HALL 3

Saeed 1 Saeed 2 Saeed 3

HALL 4

HALL

5HA

LL 6

HALL

7HA

LL 8

Sheikh Maktoum

Hall PMulti-storey

car park

Dubai Metro

Commercial Security & Information Security

Fire & Rescue Homeland Security & Policing

P1.aFree CarParking

P1.bFree CarParking

P1.cFree CarParking

P2Free CarParking

Multi-storeycar park

PMulti-storey

car park

Safety & Health

New show layout with shorter distances!

Join Intersec 2014 and book your stand [email protected]

www.intersecexpo.com

The layout of Intersec 2014 has been improved to be more compact yet the largest in the region. The two biggest sections, Commercial Security and Fire & Rescue, will now be directly opposite each other, where the Safety & Health and Homeland Security sections will remain the same as in the 2013 edition. This is meant to reduce the distance between the halls, thus allowing visitors to spend their time more effi ciently at the venue.

Expertise in security exhibitions worldwide

With a portfolio of seven trade fairs under the global Intersec brand, Messe Frankfurt is represented in the sector’s growth markets worldwide. Our events suit market demand and global supply to create effi cient trading platforms for your business.

For more information: www.intersec.messefrankfurt.com

Buenos Aires, Argentina

Dubai, UAE Taipei, Taiwan

Mumbai, IndiaHo Chi Minh City, Vietnam

Bangkok, Thailand

19 – 21 January, 2014 19 – 21 March, 2014

08 – 10 August, 2013

27 February – 01 March, 2014

03 – 05 July, 2013

10 – 12 October, 2014

05 – 09 November, 2013

EPOC Messe Frankfurt GmbH

PO Box 26761, Dubai, UAETel. +971 4 389 45 00Fax +971 4 358 55 [email protected]

With special thanks to: