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November 22 – 23, 2019 • www.expolingua.com Facts & Figures A n d Y o u ? www.facebook.com/EXPOLINGUA @ExpolinguaB expolingua #expolingua Media partner Patronage Berlin in English since 2002
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Facts & Figures - EXPOLINGUA · 2020-06-24 · Visiting seminar & cultural programme 43% Innovations & new trends 56% Specific questions about language learning & going abroad 78%

Aug 13, 2020

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Page 1: Facts & Figures - EXPOLINGUA · 2020-06-24 · Visiting seminar & cultural programme 43% Innovations & new trends 56% Specific questions about language learning & going abroad 78%

November 22 – 23, 2019 • www.expolingua.com

Facts & Figures

And You?

www.facebook.com/EXPOLINGUA @ExpolinguaB expolingua #expolingua

Media partnerPatronageBerlin in English since 2002

Page 2: Facts & Figures - EXPOLINGUA · 2020-06-24 · Visiting seminar & cultural programme 43% Innovations & new trends 56% Specific questions about language learning & going abroad 78%

Language Learning – Going Abroad Language Professions – New TechnologiesCelebrating Cultural Diversity

• Engage with the German market at EXPOLINGUA Berlin! Join 130+ language and cultural organisations at Germany s premier annual exhibition for language learning and global culture, offering maximum face-to-face exposure with your target group in the German market.

• Language travel and programmes abroad – meet your ready-to-book customers! Profit from the EXPOLINGUA brand and reach high-quality visitors looking for language courses, education programmes, work&travel, volunteering, cultural exchange and internships abroad.

• Language professions: modern trends and perspectives Looking for translators and interpreters, prospective students, recruitment of multilingual staff or professional training in the foreign languages field? EXPOLINGUA Berlin is your one-stop shop!

• Language testing and learning materials: the key to success Meet dedicated language learners looking for workbooks, dictionaries, additional literature, test preparation and language certificates.

• Language Learning in 2020 is unimaginable without language apps, online programmes and digital learning. Let them discover your solution onsite at EXPOLINGUA!

2018 KEY FACTS:

9.076 visitors - 138 exhibitors from 28 countries -

84 presentations & performances

“EXPOLINGUA 2018 was an exciting opportunity to mix with fellow language lovers and spread enthusiasm for our product amongst the language learning community. To have received such a positive reaction left us feeling inspired and we’re looking forward to the 2019 exhibition.“

Tom Johnson, Chatterbug, USA/Germany

Page 3: Facts & Figures - EXPOLINGUA · 2020-06-24 · Visiting seminar & cultural programme 43% Innovations & new trends 56% Specific questions about language learning & going abroad 78%

“Small businesses like mine owe a lot to EXPOLINGUA. As a new language company, I was able to test pieces of my program with a broad variety of wonderfully enthusiastic young people, professionals, and families. On a personal level, it was such a joy and learning experience to meet other presenters and to learn about their innovative ideas!!! What a beautiful expo for innovators, learners, and teachers alike!!“

Tracy Chase, LEX Language Express, USA

NEW at EXPOLINGUA 2019:

Influencer @ EXPOLINGUA!Connect with the most famous YouTubers and bloggers in the language learning field, reach your target customers and expand your online audience.

Teachers’ LoungeMeet engaged, open-minded language teachers and decision makers in schools and other educational institutions! Great news: The DigitalPakt Schule – an initiative of the German government to promote digitalization in schools – will be launched this year! In the Teachers’ Lounge you will meet education professionals who are implementing pilot projects in the classroom, exchanging new ideas, and researching innovative methods and teaching materials!

Pre-EXPOLINGUA EveningPre-exhibition B2B programme on Thursday (21.11.2019), exclusively for EXPOLINGUA exhibitors: activities include speed networking, team games, training on how to get the most out of exhibiting, online marketing workshop, and matchmaking with the influencers.

Page 4: Facts & Figures - EXPOLINGUA · 2020-06-24 · Visiting seminar & cultural programme 43% Innovations & new trends 56% Specific questions about language learning & going abroad 78%

(Multiple answers possible)Specific interests

65%

Intercultural training

Studies abroad, academic exchange & scholarships

87%

Translating & interpreting

42%Language and culture travel

85%

Practical issues when going abroad (housing, insurance, transportation etc.)

47%

Language courses

82%

Language tests48%

Online courses, learning apps and digital innovations

79%

Information about specific countries & regions

57%

Going abroad: jobs, internships, au-pair,

work & travel, volunteering, gap year

86%

Learning/ teachingmaterial and dictionaries

73%

Specific interests (Multiple answers possible)

Professionals

21.9%

UniversityStudents

26.8% Secondary school

students

20.3 %

Teaching professionals

18.1%

Translators and interpreters

11.6%

Retired

1.3%

Professions of visitors

Motivation for visit

Personal advice 87%

Networking & business contacts

47%

Visiting seminar & cultural programme

43%

Innovations & new trends 56%

Specific questions about language learning & going abroad 78%

Professions of visitors

Motivation for visit (Multiple answers possible)

Visitor Profile

Outside Germany12.8%

Place of residence

Other federal states in Germany35.5%

Berlin51.7%

Place of residence Age of visitorsAges of visitors

< 16–1926.8%

20–2525.9%

26–3021.7%

31–5020.1%

> 505.5%

Motivation for visit

Personal advice 87%

Networking & business contacts

47%

Visiting seminar & cultural programme

43%

Innovations & new trends 56%

Specific questions about language learning & going abroad 78%

Page 5: Facts & Figures - EXPOLINGUA · 2020-06-24 · Visiting seminar & cultural programme 43% Innovations & new trends 56% Specific questions about language learning & going abroad 78%

Ground Floor

Influencer Area

A44

B29

B27 B33 B34 B35 B36 B37 B38 B40B39 B41 B43

B62

B64

B47

B49

B50

B53 B52 B51B20B21

B25

B26 B17

B10

A20 A21 A22 A23 A24 A25A17

A16

A15

A14

A12

A11 A10A81 A80

A50

A42

A38A37A36

A31 A30

B61

A41

A70

A60A33

B28 B32

B48

B90

B24

B23

B13

B11

B16

B15

B12

A40

B70

B100

A13

A51

A61

A62

A34 A35

B14

A39

A52

B42

B71 B72

B73

B74

B75

B22

B63

B31

B89

B101

A32

SprachTandem

B60 TTreppenaufgang zuRaum 311

T

ProgrammRaum 311

ProgrammRaum 311

EXPOBistro

T

WC

ProgrammKleiner Saal

WC

Infosäule

Programm Programm

Eingang

Infostand

Kasse

Garderobe

Info

Culture Corner

Minisprachkurse

EXPO Werkstatt

Kaffeebar

Lehrer Lounge

Programm

Networking Area

Programm

EXPOLounge

Programm

Lift Lift

Lift Lift

First Floor

Influencer Area

A44

B29

B27 B33 B34 B35 B36 B37 B38 B40B39 B41 B43

B62

B64

B47

B49

B50

B53 B52 B51B20B21

B25

B26 B17

B10

A20 A21 A22 A23 A24 A25A17

A16

A15

A14

A12

A11 A10A81 A80

A50

A42

A38A37A36

A31 A30

B61

A41

A70

A60A33

B28 B32

B48

B90

B24

B23

B13

B11

B16

B15

B12

A40

B70

B100

A13

A51

A61

A62

A34 A35

B14

A39

A52

B42

B71 B72

B73

B74

B75

B22

B63

B31

B89

B101

A32

SprachTandem

B60 TTreppenaufgang zuRaum 311

T

ProgrammRaum 311

ProgrammRaum 311

EXPOBistro

T

WC

ProgrammKleiner Saal

WC

Infosäule

Programm Programm

Eingang

Infostand

Kasse

Garderobe

Info

Culture Corner

Minisprachkurse

EXPO Werkstatt

Kaffeebar

Lehrer Lounge

Programm

Networking Area

Programm

EXPOLounge

Programm

Lift Lift

Lift Lift

2018 Floor Plan

Page 6: Facts & Figures - EXPOLINGUA · 2020-06-24 · Visiting seminar & cultural programme 43% Innovations & new trends 56% Specific questions about language learning & going abroad 78%

• ACCEI - Asociación Cántabra de Centros de Enseñanza de Idiomas - Cantabrian Association of Language

• ADAC e.V. Berlin-Brandenburg• ágil centros - Spanish Institute• AIESEC• AIFS Educational Travel• AIM Language Learning at Berlin

Cosmopolitan School• Amazing Pairs• Amikumu• ANDA Sprachschule• ARTS MARTINI ACADEMIE Sprachen

Kunst Kultur• ASSiMiL• Audimax • BAMIK GmbH• Berlin Yunus Emre Enstitüsü,

Türkisches Kulturzentrum• Berliner Volkshochschulen• BLOCKG Interpreter‘s Essentials• Bosei Volkshochschule• Bundessprachenamt• Bundesverwaltungsamt

- Zentralstelle für das Auslandsschulwesen

• Camoes I.P.• Celtic Group Hostels• Centro Universitario CIESE -

Fundación comillas• Chatterbug• Community of Portuguese speaking

Countries (CPLP)

• Córdoba Tourism Board/Argentina• Deutsche Ido-Gesellschaft• Deutscher Akademischer

Austauschdienst (DAAD), Informationskampagne „studieren weltweit - ERLEBE ES!”

• Deutscher Esperanto-Bund e. V.• Deutscher Volkshochschul-Verband

e. V.• Die Eine Welt e.V.• Die Sprachzeitung• DW - Deutsche Welle• Edition Bernest• Educ‘ARTE• EF Education (Deutschland) GmbH• EL CAMINO DEL ESPAÑOL• ELTABB - English Language Teachers‘

Association Berlin-Brandenburg• Embassy of Guatemala• Embassy of Indonesia• Embassy of Iran in Berlin, Culture

Department IranKultur• Embassy of Japan• Embassy of Portugal• Embassy of the Czech Republic• Embassy of the USA, EducationUSA• Enforex / donQuijote• English Quest Camps• Esperanto-Haus Michendorf e. V.• Esperanto-Liga Berlin e. V.• ETS – TOEFL® & GRE® Tests

• Euro Akademie Berlin• Eurodesk Berlin• European Commission,

Directorate-General for Translation• Exberliner• Experiment e.V.• Fachverband Deutscher Sprachreise-

Veranstalter e.V. (FDSV)• Feinsprecher• Friedrich-Maerker-Verlag• German Federal Association of

Interpreters and Translators (BDÜ)• German UNESCO Commission,

voluntary service »kulturweit«• GLS Sprachenzentrum• GOstralia!-GOzealand!• GPB College gGmbH• Guatemala, Heart of the Mayan

World• Hafis-Institut / Iran-Haus• Helmut Buske Verlag GmbH• Home of Translation• Immanuel Kant Baltic Federal

University• Informations- und Beratungsstelle

für Auslandsaufenthalte in der beruflichen Bildung (IBS)

• Institute of Russian Language and Culture, Moscow State University

• Instituto Cervantes• Irish Education Partners• ISONO International GmbH & Co. KG

2018 Exhibitors

138 exhibitors and partners from 28 countries• Argentina• Austria• Canada• Czech Republic• France• Germany• Guatemala• Indonesia• Iran• Ireland• Italy• Japan• Mexico• Netherlands• New Zealand

• Poland• Portugal• Russia• Slovakia• South Korea• Spain• Switzerland• Syria• Taiwan• Turkey• UK• United Arab

Emirates• USA

Page 7: Facts & Figures - EXPOLINGUA · 2020-06-24 · Visiting seminar & cultural programme 43% Innovations & new trends 56% Specific questions about language learning & going abroad 78%

• Istituto Italia 150• Japanese-German Center Berlin

( JDZB)• Japanisches Kulturinstitut in Köln• Kalamon - Institut für arabische

Sprache• Kantabrien - Grünes Spanien• Korea Foundation• La Casita de Laura - Learn Spanish• LAL Sprachreisen GmbH• Langenscheidt GmbH & Co. KG• Language Express (LEX)• lingua-arabica• Linguola• L-Pub GmbH• Mayflower College of English• Mundo Spanish Schools• My Spanish Spot• Na‘atik Language and Culture

Institute• National Dong Hwa University• National Taiwan University• Netzbekannt GmbH• OHLALA Korsika• Personal_inform GmbH• Philipp Reclam jun. Verlag GmbH• Russian Language Centre, Moscow

State University• Russian State University for the

Humanities (RSUH)

• Russische Universität für Völkerfreundschaft (RUDN)

• Russisches Haus der Wissenschaft und Kultur, Zentrum für russische Sprache

• Saint Petersburg Electrotechnical University „LETI” (ETU „LETI”)

• San Pedro Spanish School• SDL Trados• SEA• Skrivanek• Società Dante Alighieri • SPAINISH• SPANISCH LERNEN IN VALLADOLID,

SPANIEN• Sprachheld• St Edmund’s College Summer School• Stiftung für das sorbische Volk,

Sorbische Kulturinformation LODKA• Story-Based Learning• StoryPlanet• Taipei Representative Office in

the Federal Republic of Germany, Department of Education

• Tandem Regensburg• telc GmbH• Toptranslation GmbH• Tourism Board of Argentina

– INPROTUR• Tourism Board of Castellon• Tourism Board of Cantabria• Tourism board of Guatemala

• Tourism Board of Valladolid

• Travel4Learning

• Tschechisches Zentrum Berlin

• Tula State Lev Tolstoy Pedagogical University (TSPU)

• Tver State University

• UAB IDIOMAS BARCELONA

• UAE University

• UIMP - Universidad Internacional Menéndez Pelayo

• UNIGLOBALE

• UNIVERSIDAD EUROPEA MIGUEL DE CERVANTES

• uTalk

“As a language and cultural institute, EXPOLINGUA Berlin is the best opportunity we have during the year to dialogue with our colleagues and the public – particularly with people who want to learn the languages we offer.“

Carla Amado, Instituto Camões

Page 8: Facts & Figures - EXPOLINGUA · 2020-06-24 · Visiting seminar & cultural programme 43% Innovations & new trends 56% Specific questions about language learning & going abroad 78%

For further information, please contact:

EXPOLINGUA GmbH Ekaterina Irle, Sebastian Schattenmann, Scharnhorststr. 24, 10115 Berlin, Germany

Tel: +49 (0) 30 1208 2061, [email protected], www.expolingua.com

“Judging from the success of a fair like EXPOLINGUA it’s great to see how foreign languages play an important role today – more than they’ve ever done. It’s a great opportunity for EF as the leading organisation in international education and language travel to help all Berlin citizens find exactly the language trip they are looking for.“

Anja Wenzel, EF Education First

“For the Guatemalan Tourism Board it was a great opportunity to exhibit at EXPO-LINGUA, because of the exposure that our Schools of Spanish can have to the speci-fic market of tourists that are looking for unique experiences in learning another language and another culture and we can offer that and so much more!“

Mariela López Piedrasanta, Guatemalan Tourism Board

“We’ve attended EXPOLINGUA for the past two years and we love it. The atmosphere’s really vibrant and there’s a huge number of really lovely visitors from the start to the end of each day. It’s a great opportunity to connect to language learners (beginners and more advanced) from across Europe, not just Germany. We’ve had stands on different floors each year and had equally good traffic wherever the location. The organisers are extremely friendly and helpful and we are made to feel very welcome. We can’t wait for EXPOLINGUA 2019!“

Nat Dinham, uTalk, UK