Factors influencing consumers’ buying pattern toward Mineral water in Bangladesh: A study on MUM Drinking water”Presentation

NAME ID

MD.AMRAN AHAMMED BHUIYAN 2013-3-95-055

SHADESH BAISHNAB 2013-3-95-075

MD.ANIK ISALM BHUIYAN 2013-3-95-009

MD.RAFIQUL ISLAM 2011-3-95-062

Excellent

10%

Very Good

23%

Good

40%

Average

20%

Poor

7%

Culture

Excellent

13%

Very Good

30%

Good

27%

Average

23%

Poor

7%

Social Class

Excellent

13%

Very Good

27%

Good

30%

Average

20%

Poor

10%

Reference Groups

Excellent

23%

Very Good

14%

Good

40%

Average

20%

Poor

3%

Family

Excellent

40%

Very Good

23%

Good

30%

Average

7%

Poor

0%

Age and stage in life cycle

Excellent

40%

Very Good

23%

Good

34%

Average

0% Poor

3%

Occupation

Excellent

30%

Very Good

34%

Good

23%

Average

0% Poor

13%

Economic Situation

Excellent

33%

Very Good

43%

Good

17%

Average

7%

Poor

0%

Lifestyle

Excellent

30%

Very Good

37%

Good

27%

Average

3%

Poor

3%

Personality

Excellent

17%

Very Good

23%

Good

30%

Average

23%

Poor

7%

Motivation

Excellent

20%

Very Good

27%Good

40%

Average

13%

Poor

0%

Beliefs and Attitudes

Excellent

17%

Very Good

33%Good

27%

Average

17%

Poor

6%

Price

Excellent

44%

Very Good

33%

Good

17%

Average

3%

Poor

3%

Quality

Excellent

37%

Very Good

40%

Good

20%

Average

0% Poor

3%

Reliability

Excellent

40%

Very Good

30%

Good

7%

Average

23%

Poor

0%

Advertising

Excellent

13%

Very Good

27%

Good

20%

Average

30%

Poor

10%

Social Marketing

Influencing

Factors

Excellent Very Good Good Average Poor

Weight Major factor

Culture 3 7 12 6 2 93

Social Class 4 9 8 7 2 96

Reference

Groups 4 8 9 6 3 94

Family 7 4 12 6 1 100 √

Age and stage

in life cycle 12 7 9 2 0 119 √

Occupation 12 7 10 0 1 119 √

Economic

Situation 9 10 7 0 4 110 √

Lifestyle 10 13 5 2 0 121 v

Personality 9 11 8 1 1 116 √

Motivation 5 7 9 7 2 96

Beliefs and

Attitudes 6 8 12 4 0 106 √

Price 5 10 8 5 2 101 √

Quality 13 10 5 1 1 123 √

Reliability 11 12 6 0 1 122 √

Advertising 12 9 2 7 0 116 √

Social

Marketing 4 8 6 9 3 91