WHAT DO YOU SEE? Perception - is a process which involves the recognition and interpretation of stimuli which register on our senses; It relates to how we make sense of our environment. Prepared By: Christine L. Cometa, 2015
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Prepared By: Christine L. Cometa, 2015
WHAT DO YOU SEE?Perception - is a process which involves the recognition and interpretation of stimuli which register on our senses; It relates to how we make sense of our environment.
“FACETS”
A Brief Overview and an Advocacy Towards The Mental Health of the
Community and the Youth
Prepared By: Christine L. Cometa, 2015
Prepared By: Christine L. Cometa, 2015
WHAT DO WE MEAN AND WHY WAS IT CALLED “FACETS”?
Prepared By: Christine L. Cometa, 2015
CONTENTS:
1. Who are we going to talk
about? (Generation X, Generation Y – the Millenials, Generation Z)
2. Influences of Environmental
Culture (Nature vs.
Nurture)
3.Contributions of
Advertising and Social
Media
4. Effects: Positive and
Negative
5. Prevention of the
Negative Effects
6. Enhancement
of the Positive Effects
Prepared By: Christine L. Cometa, 2015
1. Who are we going to talk
about? (Generation X, Generation Y – the Millenials, Generation Z)
Baby
Boomer
s
•Born during the post WWII ‘Baby Boom
•Born during the years 1946 to 1964
Generation X
•Born between the mid 1960’s and the early 1980’s
Generation Y
•Born between the 1980’s and the year 2000
Generation Z
•Born after the Year 2000
BORN BETWEEN THE MID 1960’S AND THE EARLY 1980’S.
Events such as The Vietnam War, the fall of the Berlin Wall, the end of the Cold War, and the Thatcher-era government in the UK were events that helped to shape the culture and upbringing of Generation X. Gen X is more open to diversity and has learnt to embrace differences such as religion, sexual orientation, class, race and ethnicity.
Prepared By: Christine L. Cometa, 2015WHO ARE WE GOING TO TALK ABOUT? THE GENERATION X
PEOPLE BORN BETWEEN THE 1980’S AND THE YEAR 2000
Generation Y has been shaped by the technological revolution that occurred throughout their youth. Gen Y grew up with technology, so being connected and tech savvy is in their DNA. Equipped with latest technology and gadgets, such as iPhones, laptops and lately tablets. Many Millennials grew up seeing their Baby Boomer parents working day and night doing stressful corporate jobs, which has shaped their own views on the workforce and the need for work-life balance.
Prepared By: Christine L. Cometa, 2015WHO ARE WE GOING TO TALK ABOUT? THE MILLENIALS
BORN AFTER THE YEAR 2000
Generation Z are predicted to be highly connected, living in an age of high-tech communication, technology driven lifestyles and prolific use of social media.
Prepared By: Christine L. Cometa, 2015WHO ARE WE GOING TO TALK ABOUT? THE GENERATION Z
Prepared By: Christine L. Cometa, 2015
CONTENTS:
1. Who are we going to talk
about? (Generation X, Generation Y – the Millenials, Generation Z)
2. Influences of Environmental
Culture (Nature vs.
Nurture)
3.Contributions of
Advertising and Social
Media
4. Effects: Positive and
Negative
5. Prevention of the
Negative Effects
6. Enhancement
of the Positive Effects
Prepared By: Christine L. Cometa, 2015
2. Influences of Environmental
Culture (Nature vs.
Nurture)
GENERATION Z
NATURE NURTURE
GENERATION YNATURE NURTURE
GENERATION X
NATURE NURTURE
Prepared By: Christine L. Cometa, 2015INFLUENCES OF ENVIRONMENTAL CULTURE GENERATION CULTURE
Nature
> Accept diversity>Pragmatic/practical> Self-reliant /individualistic> Reject rules> Mistrust institutions> Use technology> Multitask> Latch-key kids> Friend-not family
Nurture
> Gen X-ers are supreme skeptics and cynics and value authenticity. > They expect change and involvement. > Gen X-ers thrive on diversity, challenge, responsibility and creative input.
GEN. X (MID 1960s
– EARLY 1980s)
Prepared By: Christine L. Cometa, 2015INFLUENCES OF ENVIRONMENTAL CULTURE GENERATION CULTURE
Nature> Celebrate diversity> Optimistic/realistic> Self-inventive /individualistic> Rewrite the rules> Irrelevance of institutions> Internet> Assume technology> Multitask fast> NurturedFriends = family
Nurture
> They expect their opinions to be heard and considered > Millennial want to know that what they are doing is valuable> Millennials want to express their creativity and be able to complete tasks on their own - using their own methods.> They are learning-oriented
GEN Y (1980s –
2000)
Prepared By: Christine L. Cometa, 2015INFLUENCES OF ENVIRONMENTAL CULTURE GENERATION CULTURE
Nature> Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners.
Nurture
> The future of the Gen. Z lies on the hands of the Gen. Y.
GEN Z (2000 –
PRESENT)
Prepared By: Christine L. Cometa, 2015
CONTENTS:
1. Who are we going to talk
about? (Generation X, Generation Y – the Millenials, Generation Z)
2. Influences of Environmental
Culture (Nature vs.
Nurture)
3.Contributions of
Advertising and Social
Media
4. Effects: Positive and
Negative
5. Prevention of the
Negative Effects
6. Enhancement
of the Positive Effects
Prepared By: Christine L. Cometa, 2015
There are various youth-centric social worlds and part of it are social media platforms that have distinct contributions as to the engagement of our generation today.
3.Contributions of
Advertising and Social
Media
ONE’S SOCIALPRESENCE HINGES UPON
BOTHCONTENT AND CULTURE.
Prepared By: Christine L. Cometa, 2015CONTRIBUTIONS OF ADVERTISING AND SOCIAL MEDIA SOCIAL MEDIA PLATFORMS
is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.
SOCIAL MEDIA Is an act or
practice of calling public attention; it is intended to inform, influence, promote, and connect with people thru written or oral means.
ADVERTISING
Prepared By: Christine L. Cometa, 2015CONTRIBUTIONS OF ADVERTISING AND SOCIAL MEDIA SOCIAL MEDIA PLATFORMS
Pinterest is like a virtual bulletin or cork board that allows users to find and curate images and videos. Pinterest hit 13 million users in just 10 short months, making it one of the fastest growing websites in history. And it’s already being used by more than 100 brands.
According to Nielsen, Facebook is the most popular social online network in the U.S., with 70% online internet users. WHY
THEY MATTER
?
Prepared By: Christine L. Cometa, 2015CONTRIBUTIONS OF ADVERTISING AND SOCIAL MEDIA SOCIAL MEDIA PLATFORMS
DIVERSITY
Prepared By: Christine L. Cometa, 2015
CONTENTS:
1. Who are we going to talk
about? (Generation X, Generation Y – the Millenials, Generation Z)
2. Influences of Environmental
Culture (Nature vs.
Nurture)
3.Contributions of
Advertising and Social
Media
4. Effects: Positive and
Negative
5. Prevention of the
Negative Effects
6. Enhancement
of the Positive Effects
Prepared By: Christine L. Cometa, 2015
4. Effects: Positive and
Negative
According to a poll, 22% of teenagers log on to their favourite social media site more than 10 times a day, and more than half of adolescents log on to a social media site more than once a day. 75% of teenagers now own cell phones, and 25% use them for social media, 54% use them for texting, and 24% use them for instant messaging. (O'Keeffe and Pearson, 2011)
Prepared By: Christine L. Cometa, 2015EFFECTS: POSITIVE AND NEGATIVE EFFECTS
#infographic
Prepared By: Christine L. Cometa, 2015EFFECTS: POSITIVE AND NEGATIVE EFFECTS
Positive Effects:
Socialization and CommunicationEnhanced Learning Opportunities Accessing Health InformationWorldwide and Nationwide Market for BusinessFinding Common Ground in an Open SocietyKeeping in Touch with the World
Negative Effects:
Cyberbullying Online Harassment“Sexting”Facebook DepressionNomophobiaAddiction/Obsession
Substance Abuse
Unsafe Sexual Practices
Aggressive or Self – Distructive Behavior
Prepared By: Christine L. Cometa, 2015
CONTENTS:
1. Who are we going to talk
about? (Generation X, Generation Y – the Millenials, Generation Z)
2. Influences of Environmental
Culture (Nature vs.
Nurture)
3.Contributions of
Advertising and Social
Media
4. Effects: Positive and
Negative
5. Prevention of the
Negative Effects
6. Enhancement
of the Positive Effects
Prepared By: Christine L. Cometa, 2015
5. Prevention of the
Negative Effects
Negative Effects:
Cyberbullying Online Harassment“Sexting”Facebook DepressionNomophobiaAddiction/ Obssession
Prepared By: Christine L. Cometa, 2015
6. Enhancement
of the Positive Effects
Positive Effects:
Socialization and CommunicationEnhanced Learning Opportunities Accessing Health InformationWorldwide and Nationwide Market for BusinessFinding Common Ground in an Open SocietyKeeping in Touch with the World
Prepared By: Christine L. Cometa, 2015PREVENTION OF THE NEGATIVE EFFECTS PREVENTION
1. Education (Information and Research)
2. Encourage and engage Generation X, Generation Y, and Generation Z
3. Implement restrictions and limitations on social media and advertising
ENHANCEMENT OF THE POSITIVE EFFECTS ENHANCEMENT
WHAT DO YOU SEE?Preventing and enhancing positive and negative effects of social media and advertisement towards mental health depends on today’s generation. Let us remember: Children observe the people around them behaving in various ways. (Bandura,1961)
Prepared By: Christine L. Cometa, 2015
Prepared By: Christine L. Cometa, 2015
SIGNING OFF...
Prepared By: Christine L. Cometa, 2015
REFERENCES:
• Rookes, P., & Willson, J. (2000). Perception: Theory, development, and organisation. London: Routledge.
• Generations X,Y, Z and the Others...Social Librarian Newsletter - WJ Schroer Company. (n.d.). Retrieved March 17, 2015, from http://www.socialmarketing.org/newsletter/features/generation3.htm
• (n.d.). Retrieved March 17, 2015, from http://www.esds1.pt/site/images/stories/isacosta/secondary_pages/10º_block1/Generations Chart.pdf
• Generation X, Generation Y, Generation Z, and the Baby Boomers. (n.d.). Retrieved March 17, 2015, from http://www.talentedheads.com/2013/04/09/generation-confused/
• (n.d.). Retrieved March 17, 2015, from http://www.merriam-webster.com/dictionary/facet
• Generation X and The Millennials: What You Need to Know About Mentoring the New Generations. (n.d.). Retrieved March 17, 2015, from http://apps.americanbar.org/lpm/lpt/articles/mgt08044.html
• Understanding the Generation Characteristics and Generation Differences - as employees or as customers... knowledge is power. | Multigenerational Characteristics. (n.d.). Retrieved March 17, 2015, from http://www.brucemayhewconsulting.com/index.cfm?id=20209
Prepared By: Christine L. Cometa, 2015
REFERENCES:
• The Impact of Social Media on Children, Adolescents, and Families. (n.d.). Retrieved March 17, 2015, from http://pediatrics.aappublications.org/content/127/4/800.full
• What is Pinterest? (And Why You Should Care). (2012, February 16). Retrieved March 17, 2015, from http://blogs.constantcontact.com/what-the-heck-is-pinterest-and-why-should-you-care/
• Albarran, A. (2013). The social media industries. New York: Routledge.
• Social Media Addiction: Statistics & Trends [INFOGRAPHIC]. (n.d.). Retrieved March 17, 2015, from http://www.adweek.com/socialtimes/social-media-addiction-stats/504131
Prepared By: Christine L. Cometa, 2015
REFERENCES:
• The Positive Impact Of Social Networking Sites On Society [Opinion]. (n.d.). Retrieved March 17, 2015, from http://www.makeuseof.com/tag/positive-impact-social-networking-sites-society-opinion/
• (n.d.). Retrieved March 17, 2015, from http://www.gcsu.edu/adp/docs/social_media_issue_guide_1_.pdf
• (n.d.). Retrieved March 17, 2015, from http://www.medicalnewstoday.com/articles/275361.php
• (n.d.). Retrieved March 17, 2015, from http://www.gcsu.edu/adp/docs/social_media_issue_guide_1_.pdf
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