5/9/2016 Facebook’s News Feed is changing again to prioritize sites you actually read | TechCrunch http://techcrunch.com/2016/04/21/facebook-news-is-new/ 1/6 Just when you were starting to get used to the way Facebook shows your News Feed, it’s time for another shake-up. This time, the social media mogul is updating the feed to highlight links to sites it thinks you’ll spend more time looking at. The update is part of Facebook’s “Feed Quality Program,” a much bigger effort to improve everyone’s News Feed experience. Every day, the company asks a few thousand people if they like what shows up in their News Feed, and uses that survey data to adjust its algorithms. The biggest learning from its research, Facebook says, is that the actions people take on the platform — liking, clicking, commenting or sharing a post — don’t always tells the whole story of what is most meaningful to them. 3,199 SHARES Posted Apr 21, 2016 by Haje Jan Kamps (@haje), Josh Constine (@joshconstine) Facebook’s News Feed is changing again to prioritize sites you actually read
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
5/9/2016 Facebook’s News Feed is changing again to prioritize sites you actually read | TechCrunch
http://techcrunch.com/2016/04/21/facebook-news-is-new/ 1/6
Just when you were starting to get used to the way Facebook shows your News Feed, it’s
time for another shake-up. This time, the social media mogul is updating the feed to
highlight links to sites it thinks you’ll spend more time looking at.
The update is part of Facebook’s “Feed Quality Program,” a much bigger effort to improve
everyone’s News Feed experience. Every day, the company asks a few thousand people if
they like what shows up in their News Feed, and uses that survey data to adjust its
algorithms.
The biggest learning from its research, Facebook says, is that the actions people take on
the platform — liking, clicking, commenting or sharing a post — don’t always tells the
whole story of what is most meaningful to them.
3,199 SHARES
Posted Apr 21, 2016 by Haje Jan Kamps (@haje), Josh Constine (@joshconstine)
Facebook’s News Feed is changing again to prioritize sitesyou actually read
5/9/2016 Facebook’s News Feed is changing again to prioritize sites you actually read | TechCrunch
http://techcrunch.com/2016/04/21/facebook-news-is-new/ 2/6
For example, even though people are less likely to interact with articles about a serious
current event or sad news from a friend, that isn’t necessarily an indication that
Facebook users don’t want it in their News Feed. Not everything is likeable, or couth to
comment on.
The update adds to the core signals Facebook uses to rank the feed, which include how
much a viewer is interested in a content’s author, how the post is performing with other
users, how strong the author’s past posts were, what type of content it is and how
recently is was posted.
Spending some quality time
The biggest adjustment that is being rolled out today is based on the realization that the
amount of time people spend reading or watching content they clicked on is a strong
indicator for what types of content they like. Presumably, that is why my Facebook News
Feed is now exclusively kitten videos and TechCrunch news.
So now when you click on a mobile link to an Instant Article or open a page in its internal
browser window, Facebook will calculate how much time you spend there after the
content stops loading, controlled for content length. Sites and articles where people
News Video Events CrunchBase
5/9/2016 Facebook’s News Feed is changing again to prioritize sites you actually read | TechCrunch
http://techcrunch.com/2016/04/21/facebook-news-is-new/ 3/6
3,199 SHARES
spend more time will be shown higher and more frequently in the News Feed, while
those they quickly ditch will be demoted.
Related Articles
TechCrunch launches a personalized news recommendations bot on Facebook
Messenger
The Shade Room is back on Facebook, other media startups still "in jail"
Facebook Messenger launches Group Calling to become your phone
Facebook sends a loud message about Messenger bots, but will we hear it?
This helps it continue to fight clickbait and gives a boost to high-quality content people
can’t look away from.
Facebook is also promoting a diversity of Pages in your News Feed. It found people got
miffed when they saw a bunch of posts by a single publisher clogging their feed. Now it
will try to spread the love to posts by different Pages you Like.
“With this change, we can better understand which articles might be interesting to you
based on how long you and others read them, so you’ll be more likely to see stories
you’re interested in reading,” a Facebook spokesperson said.
The rollout of the new News Feed started recently, and will continue over the next few
weeks; it will affect both your personal Facebook feed and that of any pages you have on
the platform.
FEATURED IMAGE: JIMMY BAIKOVICIUS/FLICKR UNDER A CC BY-SA 2.0 LICENSE
From the Web by Taboola Sponsored Links
Microsoft
Boomerang for Gmail
How Taking Notes the Right Way Boosts Creativity and Innovation
The Gmail Trick that Google Doesn't Want You to Know
5/9/2016 Facebook’s News Feed is changing again to prioritize sites you actually read | TechCrunch
http://techcrunch.com/2016/04/21/facebook-news-is-new/ 4/6
CoreOS raises $28M Series B round led by GV4 HOURS AGO | FREDERIC LARDINOIS
AlexaSite wins the Disrupt NY 2016 Hackathon Grand Prize20 HOURS AGO | ROMAIN DILLET
MenuMe turns menu text into photos23 HOURS AGO | SARAH PEREZ
Want to know who to vote for? IBM’s Watson Elections will make anemotional decision for you23 HOURS AGO | SARAH BUHR
Giphy’s Alex Chung hints at potential ways to turn innocent GIFs intorevenue streams1 HOUR AGO | ROMAIN DILLET
Fortune | Betterment
The Richest Person In Every StateForbes
This Company Gets Extra $100M To Change The Way You Invest
FEATURED STORIES
LATEST FROM SOCIAL
5/9/2016 Facebook’s News Feed is changing again to prioritize sites you actually read | TechCrunch
http://techcrunch.com/2016/04/21/facebook-news-is-new/ 5/6
911bot is a chat bot that could save your life23 HOURS AGO | JORDAN CROOK
Bots, Messenger and the future of customer serviceYESTERDAY | MICHAEL SCHNEIDER
Apple’s new site lets you create a custom “Shot on iPhone” ad forMother’s DayYESTERDAY | FITZ TEPPER
News
TCTV
Events
CrunchBase
About
Staff
Contact Us
Advertise With Us
5/9/2016 Facebook’s News Feed is changing again to prioritize sites you actually read | TechCrunch
http://techcrunch.com/2016/04/21/facebook-news-is-new/ 6/6
Send Us A Tip
International
China
Europe
Japan
Follow TechCrunch
TechCrunch Apps
TechCrunch Daily
Latest headlines delivered to you daily
© 2013-2016 AOL Inc. All rights reserved.
Aol Tech Privacy Policy About Our Ads Anti Harassment Policy Terms of Service
Powered by WordPress.com VIP
Fonts by
Enter Email Address SUBSCRIBE
Related Documents
