Facebook— Beyond the Wall. by @ShaunaCausey
Facebook—BeyondtheWall.
by@ShaunaCausey
WhyFacebookTabs?
• FangateHere’swhoweareHere’swhyyoushouldcareWIIFMTakeAc7on:opt‐inforupdates
• Reasons/SeasonsA?rac7on+Reten7onCampaignsOrgPriori7esandGoals[Whatyoucan’tdoontheWall]
MoreImportantly…
• What’sYourGoal?Starbucks–yoursecondlivingroom
• WhyShouldtheCommunityCare?BehindtheScenesDiscount
PersonalA;en<onFunExperience
ProsandConsofaTab:
• PROS– VanityURL(forofflinepromo<on)– AvoidthehurdleofpeopleleavingFacebook– Emailcapture– Contests/Giveaways
• CONS– Notabletobeseenonmobiledevices
– Noorganictraffic,youhavetocreateit
FBFangatePage:
It’sAllAboutYou
What’snext:FacebookTIMELINES