Facebook, Twitter, & Blogs! Oh My! (Crash Course in Social Media for Non-Profits)

Facebook, Twitter, &

Blogs, Oh My!!

By: Taylor Brione Ballard, @taylorbrione

Why Non-Profits Need Social Media & How They Can Use It

ABOUT ME

• Blogger & Social Media Strategist

• www.taylorbrione.com

• www.twitter.com/taylorbrione

• www.facebook.com/taylorbrione

• http://www.linkedin.com/in/taylorbrioneballard

http://www.twitter.com/taylorbrione



http://www.facebook.com/taylorbrione

http://www.linkedin.com/in/taylorbrioneballard

http://www.linkedin.com/in/taylorbrioneballard

Social Media For Non-Profits

• What is Social Media?

• Facebook

• Twitter

• Blogs

• How can it help me raise more money?

• Q&A

What is Social Media?

• Forms of electronic communication through which users

create online communities to share information, ideas,

personal messages, and other content.

-Merriam Webster Dictionary

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=3tEFZSUu898MRM&tbnid=7-jAfdvqHFjpJM:&ved=0CAUQjRw&url=http://socialmediatoday.com/ericsornoso/1674001/10-ways-generate-web-traffic-your-site-free&ei=CddeUriAJcSy2wWmsYHoAg&bvm=bv.54176721,d.b2I&psig=AFQjCNElzxFy7qq2B44CyJG6AovOs3ggcw&ust=1382033505528401

What Makes It “Social”?

• The Fusion of Technology and Social Behavior

• Conversational vs. Lecture

• Naturally Shareable

• Created or Enhanced by consumers/clients

Is your

organization

one of them?

Source: The Discovery Communications Group

http://discoverycomm.com/online-marketing/wp-content/uploads/2012/08/Non-Profits-Social-Media.png

Why NPO’s Need Social Media

• Build Community

• Share Your Organizations Mission

• People Become Part of Your Cause

• “Social Media Cultivation”

Facebook 101

• 1.26 Billion Users

• 128 Million daily users in the US

• Post Engagement within first 5 hours 75%

• Pieces of content user exposed to at each login 1500

• Average time spent per visit 20 minutes

• Average user connected to 80 fan pages

• Fastest growing demographic are those 55+-Digital Marketing Ramblings

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=vpPcC49XjMBgDM&tbnid=WgcR6aQGbxWB_M:&ved=0CAUQjRw&url=http://www.ekaterinawalter.com/2013/05/pop-the-hood-on-facebook-and-youll-find-a-disciplined-strategy-machine/&ei=PNleUsuFK4Xr2AWojIDQCw&bvm=bv.54176721,d.b2I&psig=AFQjCNFiBO6z1wPHoTuG1c8l9IqkI3jaIA&ust=1382034104347362

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=vpPcC49XjMBgDM&tbnid=WgcR6aQGbxWB_M:&ved=0CAUQjRw&url=http://www.ekaterinawalter.com/2013/05/pop-the-hood-on-facebook-and-youll-find-a-disciplined-strategy-machine/&ei=PNleUsuFK4Xr2AWojIDQCw&bvm=bv.54176721,d.b2I&psig=AFQjCNFiBO6z1wPHoTuG1c8l9IqkI3jaIA&ust=1382034104347362

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=bDRsduhOpG5NYM&tbnid=63WJyqPXKfzplM:&ved=0CAUQjRw&url=http://hms-somerset-co.blogspot.com/2013/01/facebook-logo.html&ei=deBeUoHhA4Ww2gWq5IGYCw&bvm=bv.54176721,d.b2I&psig=AFQjCNEtyNiByWgjFB940wNspHCGbESpfw&ust=1382035948565485

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=bDRsduhOpG5NYM&tbnid=63WJyqPXKfzplM:&ved=0CAUQjRw&url=http://hms-somerset-co.blogspot.com/2013/01/facebook-logo.html&ei=deBeUoHhA4Ww2gWq5IGYCw&bvm=bv.54176721,d.b2I&psig=AFQjCNEtyNiByWgjFB940wNspHCGbESpfw&ust=1382035948565485

Be sure to set up a “Like” Page

People can

like without

approval

Post come

from the Page

(not admin)

Vanity Url

available

after 25

likes

Visible

to search

engines

Insights and

Demographics

Available

-can also send

messages to “likers”

-able to schedule post

-must have a personal

page before you can

have a profile, can

assign others as admin

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=6BUASHE1Ap6a9M&tbnid=FjrSFBp6mARHUM:&ved=0CAUQjRw&url=http://www.ampmusicmarketing.com/tools/facebook-insights-gets-better/&ei=jxlfUrXNPIKm9gSjhYHoBg&bvm=bv.54176721,d.eWU&psig=AFQjCNEuJlNi_CIU09dWUIC7jY-xdgCXkQ&ust=1382050360160894

Facebook 101

• Keep your Facebook page active

• Need one thing posted daily (video, status update, event)

• Respond to people who interact on your wall

• Share relevant content of others

Twitter 101

• 106 Million total users

• 460,000 New Accounts Daily

• 20.6 million adults accessing once a month

• 55% share links to news stories

• 72% of corporations use Twitter

• Average user has 126 followers

• Sends over a billion tweets every 72 hours

-Social Media Add

Tweet:

140

character

message

sent on

Twitter

Hashtag: # followed by

a keyword, that can be

followed and search on

Twitter

@username

People whose tweets

you are reading

People who

are

connected to

you and read

your tweetsWrite 140 character message

here

Blogging 101

• 67 million people blog on blogging sites

• 77% of internet users use blogs

• 23% of Fortune 500 companies have a blog

• 60% of users feel more positive about a company after

reading its blog

Keeping Social Media Positive

• Not all comments will be positive

• How your admin responds says a lot about your

organization

• Apologize when wrong

• Be sure to not post controversial/political content if that’s

not the nature of your organization

• Be aware of what’s going on

Know who your

admin is and be sure

they are able to use

social media

correctly and

professionally

Questions or Feedback?

• Got questions? I’ve got answers!

• Or Email me [email protected]

mailto:[email protected]