Facebook Strategies to Drive Qualified Leads for Real Estate Professionals

Facebook Strategies to Increase Your Online Presence

Presented By:

Welcome

Harrison Blum Social Media Expert Certified Social Media Trainer Z Interactive

Dylan Yarter Mobile Marketing Expert Mobile Marketing Consultant The Mobi Monk

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Topics Covered Today

•Facebook Page Optimization and Fast Growth Techniques •Timeless Ways to Build and Grow Your Brand on Facebook •How to Mitigate Facebook’s Powerful Newsfeed Algorithm •Converting Facebook Fans into Qualified Leads •Running Facebook Ads Like the Pros •Mobile Optimization and Understanding Your Website Traffic •Steps to Automate Your Social Media Marketing •Resources for Continued Success

Today’s Agenda

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97% of Americans say they are more likely to try a product or

service if a social network friend recommends it.

Fast Facts

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Every 1 in 13 people on Earth have Facebook.

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Fast Facts

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There are 500,000 Facebook “likes” every minute.

Fast Facts

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People share 1.3 million pieces of content on Facebook every

minute of every day.

Fast Facts

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People share 1.3 million pieces of content on Facebook every

minute of every day.

Fast Facts

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No longer a luxury, social media is a necessity.

Fast Facts

•Marketing: Promoting a product or a service to increase sales. !•Social Media: Online platforms where people connect and communicate

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Facebook’s marketing power is in its ability to

reach a very focused audience.

Fast Facts

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Profile Vs. Page

Profile Vs. Page

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What is a Facebook Page?

Profile Vs. Page

A Facebook page is a public profile specifically created for businesses, brands, celebrities, causes, and other organizations. Unlike personal profiles, pages do not gain "friends," but "fans" - which are people who choose to "like" a page.

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The advantages to having a Page

Profile Vs. Page

•Not limited to the number of people you connect with. •Not separated by the friend request. •Access to robust insights allowing you to track marketing efforts and better understand your customer.

•Access to Facebook’s Ad platform and other commercial tools. •Not in violation of Facebook’s Terms of Service.

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Where to Start•Establish your goals and objectives. •Define your audience. Who are you REALLY trying to reach and connect with?

•Define your brand personality and tone of voice . •Decide your brand differentiator. •Understand your consumer’s journey, pain points and write & share content that helps to improve that journey.

•Create a content schedule and stick to it.

Setting Expectations

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Social Media Content Schedule

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86% of posts are published M-F. Engagement is 32% higher on

the weekend.

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Automate Your EffortsWork Smarter. Save Time, Money, and Resources.


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Download Pages App

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Facebook Page Optimization Tips


How To Stand Out In A Crowded Marketplace

Complete Your Profile



•Write the short and long description of your page • Include hours “Always Open” •Make sure you include phone, business email and website •Add relevant keywords in the description •Add awards and other Milestones

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Choose A Great Name



Consider Location

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Consider Your Personal Brand and Continuity

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Upload a Great Profile and Timeline Photo



180x180px

815x315px

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Consider Facebook Apps



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What should I post?

Facebook Content Marketing Tactics

Tactics That Are Working Right Now

1. Post Native Video



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Screen Shot from Facebook Insights

2. Share Visual Content



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3. Boost Your Posts



Google Analytics May 1 - June 1, 2014

Specific targeting and a $100 budget yielded a 5,000% lift in Facebook Engagement and a 156% Increase in Website Traffic during a two week long campaign.

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Google Analytics

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Google Analytics

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4. Get Creative with Trending Topics



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5. Humor



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6. TEST TEST TEST




Did you know…

Growth Techniques

The average reach for brand pages is 6%.

Locowise - February 2015

Growth Techniques

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Growth Techniques

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Growth Techniques

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62% of real estate professionals ARE NOT paying for advertising

on Facebook.

Real Estate Industry Social Media Report 2015 - steps.com.au

Growth Techniques

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http://steps.com.au

Very few professionals are doing it and even less are doing it well.

Growth Techniques

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5 timeless steps to generating leads (and profit!) from Facebook Advertising.

Generating Leads Using Facebook Ads

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Step 1: Create an offer so good that people would (theoretically) pay for it.


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Step 2: Create a landing page





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Step 3: Create your audiences


The top 3 performers are: 1.) Website Visitors 2.) Email & Phone Database 3.) Local Suburb (Interest Targeting)


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Step 4: Build your Ads



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Step 1: Choose your objective


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Step 2: Who do you want your ads to reach?Generating Leads Using Facebook Ads

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If you try to target everyone, you will reach no one.


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Step 2: Who do you want your ads to reach?


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Facebook will make suggestions


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Example Interests & Behaviors


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Example Interests & Behaviors


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How much do you want to spend?


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What text and links do you want to use?


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So what’s possible?


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Step 5: Review, Refine, Refresh, Repeat


1.) Topics 2.) Headline 3.) Copy 4.) Call-to-action 5.) Ad spend 6.) Targeting


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Convert Mobile Traffic

Leveraging Free Resources

Smartphone Use Is Growing

•There are over 250 MILLION mobile users in the US alone •There are over 310 MILLION mobile devices in the US •As of 2013 more people use their mobile device than their PC to go online

•Mobile searches have grown by more than 400% since 2010

•80% of customers abandon a mobile website if they have a bad user experience

Mobile Optimization

Mobile DifferencesCorporate Site

Menu: relocate to top right corner, maintain the vanishing menu button

Call to action: add convenient, highly visible click-to buttons

Content: situate the page content in a flow that is more relevant for mobile users, locate video on top

Example Customize Mobile Site

Mobile Optimization

Mobile Design Example

Mobile Optimization

Mobile Design Social Integration

Mobile Optimization

Feeling Overwhelmed?


There is help.


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Harrison Blum Social Media Expert Certified Social Media Trainer !Z Interactive http://zinteractiveco.com [email protected] (970)389-3515

Dylan Yarter Mobile Marketing Expert Mobile Marketing Consultant The Mobi Monk !The Mobi Monk http://themobimonk.com [email protected] (214)450-6260

Thank Youhttp://social.zinteractiveagency.com/OldRepublicTitle

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http://zinteractiveagency.com

mailto:[email protected]

http://themobimonk.com

mailto:[email protected]

Facebook Strategies to Drive Qualified Leads for Real Estate Professionals

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