Facebook som rekrutteringskanal

June 2012

næste gang:smukt kort+skift bill. 5 (slagelse)

We need students. More spaces than applicants. 63% interna- tional students at Campus Sønderborg

10 succesful years (but ups 2008)2009 onwards ONLINE MARKETING!

WHY USE FACEBOOK AS MARKETINGPLATFORM?

”The homepage as we knowit now will die or change dramatically. The future on the internet will be social dialogue and interaction”

Alex, Development Manager, Facebook at conferencein Glasgow 2010

If you can’t beat them– join them!

Facebook – do gooders in the great tradition of their colleagues at Apple and GoogleOur FACEBOOK friend Alex: The Facebook algoritm gives preference to social dialogue.So you need genuine discussions and interaction with your Fans. Takes a lot of time and you have to be creative and get new ideas all the time. But it pays

Advertise and it works – otherwise it does not

But Alex ”forgot” totell that

Moving into:

360.000 fans on more than 100

pages.15 languages

University Facebook Top 5 in Europe01.06. 2013

University Country

No. of Fans

1. Oxford UK 1.012.6142. Cambridge UK 372.1263. Southern Denmark

DK 193.442

4. LSE UK 77.3245. Uni College London

UK61.572

No 4 Brand in Denmark – sometimes

When we are campaigning

Fairs, film, testimonials

Degree applicants1 APRIL 2012: 831

1 APRIL 2013: 1278

PAGES FORFACULTIES

PAGES FORPROGRAMMES

NATIVE LANGUAGE PAGES FOR COUNTRIES

Special pages: Testimonials, SDU After Dark, Legater og Studiefordele…

FANS who like youisn’t a goal in itself.A lot better if they LOVE you

Event based marketing: Study Try Out. Recruitment via FACEBOOK http://www.tvsyd.dk/video/28867

Case:Study Try Out http://www.tvsyd.dk/video/28867

Case:Study Try Out

150 participated on the day

25 applied8 of these DIRECTLY recruited solely by Facebook advertising (no prior knowledge of SDU)

Net profit year 1: 100.000 Euros

Marketing costs:Next to nothing

Friends:CRM

Friends with customers/students?

You learn a lot from thewalls of potential students

Free study try out day in Denmark. Anybody wanna go?

Sure it is totally free?Yeah, I just called them. Cool. Let’s go

SOCIAL MEDIA equals CRM

Can I fly in? Dialogue. Admission takes over.

And the conversation does not stop here…

This is the profile of a worried fatherAsking questions on our wall on behalf of his daughter. She is now choosing us and not a DK university college.

Social dialogue: Nothing beats a good party

NATIVE LANGUAGE PAGES15 UP AND RUNNING + 10 TO COME

THROUGH VIRAL REACHBut reach the right ones!!!!!

Facebook apps

Speciallydesigned apps

Social dialogue: Interaction

It is surprising what people like. Experiment.

... MANY PEOPLE DO YOU NEED TO MANAGE MORE THAN 100+ PAGES?ONE(+ lots and lots of paid students) USING A SOCIAL MEDIA CONTENT MANAGEMENT SYSTEM (and more importantly STUDENT IDEAS)

Use students as Facebook editors(hard work but it pays off)

SOCIAL MEDIA CONTENT MANAGEMENT SYSTEM

Various systems. We use a Danish one.

SOCIAL MEDIA CONTENT MANAGEMENT SYSTEM

Monitor new posts/commentsfrom all your pages (incl. Twitter)

and answer, like, spam or delete them

Or assign it to a colleague/student

SOCIAL MEDIA CONTENT MANAGEMENT SYSTEM

Compose/schedule a postto one or multiple pages at the same time

SOCIAL MEDIA CONTENT MANAGEMENT SYSTEM

Create/Manage various forms ofcontests, top pages and other content

SOCIAL MEDIA CONTENT MANAGEMENT SYSTEM

Create/Manage various forms ofcontests, top pages and other content

Direct Messages: A challenge for the admin

COUNTRY PAGES ORGANISATION

Facebooks powereditor for adds. Makes it possible to target walls on smartphones.

Facebook is moving adds to the wall as smartphones becomes preferred media

Topical adds works best

High click through rates for Facebook

Topical advertising: Sometimes you get surprised. Girls.

Boys.

Integrate with YouTube and Twitter and all the others

Twitter

Pinterest

VK.COM

Smartphone apps. Difficult to do right.