“ “ Where is she now?” Where is she now?” “ “ Is she safe?” Is she safe?”
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““Where is she now?”Where is she now?”““Is she safe?”Is she safe?”
YES! I was there... YES! I was there...
Come and Join me...Come and Join me...
I Landed OK...I Landed OK...
I made it...I made it...
'Spot' Check-in Facebook
Not really a real-time thing!Not really a real-time thing! GPS – Wifi
Drains battery in a few hours
Why not turn FB Social geotracking into a real time experience, when you need it?
enhanced security on the go for travelers
inform family/friends of your current location
assist meet-ups
SIM
A freebie that takes social geo-tracking beyond GPS, WiFi, Dataplan - giving you longer battery life, longer-
range, more autonomy!
GeoTracker
4BN
SIM cards sold in
2014
250MVisitor SIMs / Yr
80M+
Facebook users with Visitor SIM / Yr
It’s a huge market!
1st Marketing Option
Facebook connected SIM Geotracker
+
Family
Close friends
Friends
Family
Close friends
Friends
Works with any SIMWorks with any SIM
Server softwareServer software
Your real time location
Text updates
MobileNetworkMobile
Network
Real timeNo Wi-fiNo GPS
No DatapackCan run 24x7
Geolocated SOS
Location through cell-tower signal processing
Mobile Network
Works indoors and outdoorsWorks indoors and outdoors
Location through cell-tower signal processing
Mobile Network
Instant geolocated SOS alert Instant geolocated SOS alert No GPS syncronization lapse No GPS syncronization lapse
Works regardless of phone GPS Works regardless of phone GPS activation stateactivation state
Location through cell id Tracking (need dataplan)
Under Generic coverage?Under Generic coverage?
Mobile APPIP + CellID
Mobile Network
Real timeReal time
LocationLocation
2nd Marketing Option
Web interfaced SIM Geotracker
+
Family
Close friends
Friends
Family
Close friends
Friends
Works with any SIMWorks with any SIM
Server softwareServer software
MobileNetworkMobile
Network
SMS - TrackerID Ticket
User forwards his Tracker ID With SMS
to his selectedTracking peers
GeolocatedSOS alert
Works with any SIMWorks with any SIM
Server softwareServer software
Tracker ID Ticket
Web service
Phone location tracking on a map
in real time
Family
Close friends
Friends
Family
Close friends
Friends
All mobile platformsVAS - MNO
markets B2C
50% of global telecom
today!
No battery drain or
overheating
Universal Application
Early adopters – Facebookers withVisitor SIMs
GPRS / GPS
150-330 USD
Trekking / personal trackersP2P tracker appsIn smartphones0,99 USD or freeAll use GPS Dataplan Wif
current solutions
Limited autonomy!
Costly!
Expanded Revenue Streams
MonetizationFB Graph
API
FB timeline
AdsMNO
Spin-offs
(*) Japan, US, Western Europe FB CPC+CPM> 1.3 USD
Virality factorVirality factor1:300!1:300!
Every 1MActivations / Yr
300M FacebookFriends
5BN Ad impressions / Yr
5M Ad Clicks / Yr
Avg CPC+CPM > 0,50USD
30% Facebook
Share
MNO advertising channelBusiness intelligence
3M+ USD / 1M Activations / Yr
Spin-offservices
(*) 65 % Ad revenue, 35% Spin-off revenue
spin-offs
spin-offs
Mecca pilgrimageGeotracker
Children supervisionChildren supervision
Seniors' supervisionSeniors' supervision
Personal Geotrackers
SmartphoneSmartphoneAPI licensingAPI licensing
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