Rachel Kanigan, Andrea Munyan, Nicole Rovi
1. History2. Facebook as an
emerging technology3. Competitors4. Privacy
concerns/issues5. Discussion
Social networking site Launched February 2004 Initially limited to Harvard students
Spread to Ivy League, Stanford, and Boston area colleges
All college students
High school students
Anyone aged 13 and over
Mark Zuckerberg College
roommates/fellow students Eduardo Saverin
(business aspects)
Dustin Moskovitz(programmer)
Chris Hughes (graphic artist)
Content Syndication: submitting articles, press releases, RSS feeds, through social search engines and news aggregators
Social Ads: integrated alerts through feeds to target users by characteristics, such ad age, gender, location and interest
Social Network Pages: create a profile or group to represent a business, brand, or product. May be customized to leverage the viral strengths of Social Networks
Site Launch Date Registered Users Revenues
Google+ 2011 100,000,000 Unknown
Twitter 2006 300,000,000 $140,000,000
Facebook 2004 845,000,000 $3,710,000,000
MySpace 2003 30,000,000 $109,000,000
LinkedIn 2003 135,000,000 $243,000,000
•Who actually reads the Privacy Policy during sign up?•Age Restriction• Gives Facebook permission to give outside sources your information•Option to hide information
•Registration Information
•Information you Choose to Share
•Information Others Share About You
•Other Information
1. All friends can see your activity2.People are able to go back into your history3. Facebook can track what you are doing when
you are logged out4.Publicly shares your friend list5.Who really has access to what you are posting?6. Ability to connect Facebook to other sites
•Cyber-Bullying: aggression toward someone, similar to traditional bullying, but done online
•Facebook Murder
•Tagging Software