Facebook! Finding Out How Facebook Can Help Your Busines Grow Presented By: Robert Pettit Madison “The City” Chamber of Commerce 15 July 2009
May 08, 2015
Facebook!Finding Out How Facebook Can Help
Your Busines Grow
Presented By:Robert Pettit
Madison “The City” Chamber of Commerce15 July 2009
A Triple Feature Business Seminar
Presented By
Madison “The City” Chamber of Commerce
Sponsored By
Citizen's National Bank CenterPoint Energy
Exell CompaniesSt. Dominic Health Services
Tejano Grill
Talking Points
What IS Facebook How Is It Important to YOU
Inbound Marketing VS. Outbound Marketing How to Get Started How to Create Your Business Page 5 Tips for Promoting Your Business What to Measure and How to Measure It CAUTION: Techno-Ecstasy Crossing
What IS Facebook
Facebook is a social utility that helps people communicate more efficiently with their
friends, family and coworkers.1
AKA- Social Media
What IS Facebook
Social Media ≈ Business Cocktail Party Meet People and Start Conversations Answer Questions & Help Others Ask Questions & Trust Other’s Advice More Effective than a Live Cocktail Party
No boundaries of time and space Other people can listen to the conversation
How Is Facebook Important to YOU
More than 200 MILLION Active Users 2
More than 100 million users log on to Facebook at least once each day 3
More than two-thirds of Facebook users are outside of college 4
The fastest growing demographic is those 35 years old and older 5
4th Most Trafficked Website on the Internet 6
How is Facebook Important to YOU
MOST IMPORTANTLY Facebook is:1. Part of a Revolution Transforming What a
“Brand” Is 7
2. And How You Market Your “Brand”8
How is Facebook Important to YOU
"Brands aren't about 'messages' anymore, Brands today are conversations -- and today the most important conversations are happening ... through social media such as Twitter, Facebook and MySpace."
Salesforce.com CEO Marc Benioff
How is Facebook Important to YOU
OUTBOUND MARKETING
How is Facebook Important to YOU
Outbound Marketing Telemarketing Trade Shows Direct Mail Email Blasts Print Ads TV/Radio Ads
Interuption
How is Facebook Important to YOU
INBOUND MARKETINGBlogs SEO
Search Engine OptimizationSocial Media
How is Facebook Important to YOU
Outbound Marketing Telemarketing Trade Shows Direct Mail Email Blasts Print Ads TV/Radio Ads
Inbound Marketing SEO Blogging Social Media RSS Free Tools/ Trials Public Relations
Interuption
Permission
Talking Points
What IS Facebook How Is It Important to YOU
Inbound Marketing VS. Outbound Marketing How to Get Started How to Create Your Business Page 5 Tips for Promoting Your Business What to Measure and How to Measure It CAUTION: Techno-Ecstasy Crossing
How to Get Started
What It Costs FREE
What You’re Going to Need An Email Address Information about yourself and/or your business Time to Edit, Update, Publish Stories Basic Introduction
How to Get Started
Overview of Terms Facebook PROFILE VS Facebook PAGE
Profiles are for People Pages are for Businesses
Networks VS Groups Friend VS Fan Facebook Ads Facebook Apps
How to Get Started
Step 1: Sign up for an account Go to www.facebook.com and sign up for a free account
How to Get Started
Step 2: Find Friends on Facebook
How to Get Started
Step 3: Fill Out Basic Profile Info
How to Get Started
Step 4: Load Your Profile Picture
How to Get Started
Step 5: Welcome Page
How to Get Started
Step 6: Edit Your Profile
How to Get Started
Step 7: Join Networks
Filters
PublisherRequests
Suggestions
Ads
NewsfeedLinks to Applications
Facebook ChatUpdates
This is Your Home Page
Profile Picture
Publisher Settings
Search
WallInformation
This is Your Profile Page
Talking Points
What IS Facebook How Is It Important to YOU
Inbound Marketing VS. Outbound Marketing How to Get Started How to Create Your Business Page 5 Tips for Promoting Your Business What to Measure and How to Measure It CAUTION: Techno-Ecstasy Crossing
How to Create Your Business Page
Creating a Page Go to http://www.facebook.com/pages/create.php
Choosing Your Category
How to Create Your Business Page
How to Create Your Business Page
Edit your Business Page Info
How to Create Your Business Page
Managing Your Page
These Are Your Business Home Pages
Recent Page
Activity
Insights Overview
Business Name
Applications
Settings
Publisher
Insights
Admins
This Is Your Business Page
Talking Points
What IS Facebook How Is It Important to YOU
Inbound Marketing VS. Outbound Marketing How to Get Started How to Create Your Business Page 5 Tips for Promoting Your Business What to Measure and How to Measure It CAUTION: Techno-Ecstasy Crossing
5 Tips for Promoting Your Business Tip #1: Create An Engaging Page
Events Videos Discussions Photos Blog Articles
5 Tips for Promoting Your Business Tip #2 Leverage the Viral
Nature of Facebook- News Feed News Feed shows updates
on your and your friends’ activities
First thing you see when you log in
Your updates show on your profile “Wall”
Allow users to engage with you- each activity is shared with their network
5 Tips for Promoting Your Business Tip #3 Draw on Your Existing Network
Email your opt-in mailing list Include Link in your email signature Blog about your Facebook Page Post a link on your website
5 Tips for Promoting Your Business
Tip #4: Optimize for Search Facebook Search
Based on number of fans
Public Search aka Google Check your settings
5 Tips for Promoting Your Business Tip #5 Advertise on Facebook
Go to http://www.facebook.com/advertising/
Or click on the Ads and Pages Application
5 Tips for Promoting Your Business
Step #1 Design Your Ad Advertise a website or something on Facebook (Page,
Group, or Event you manage)
5 Tips for Promoting Your Business
Step #2 Target Your Audience
5 Tips for Promoting Your Business
Step #3 Set Your Budget Choose Pay Per click or Pay Per View
Talking Points
What IS Facebook How Is It Important to YOU
Inbound Marketing VS. Outbound Marketing How to Get Started How to Create Your Business Page 5 Tips for Promoting Your Business What to Measure and How to Measure It CAUTION: Techno-Ecstasy Crossing
What to Measure and How
Reach How many people you are connected to
Engagement How deep is the “conversation” you’re having
with them Facebook Grade
Facebook and Third Party Websites will grade your Facebook page
Impact on Sales Funnel
Fans Who
Interact
Total Fans
Post Quality Score
Talking Points
What IS Facebook How Is It Important to YOU
Inbound Marketing VS. Outbound Marketing How to Get Started How to Create Your Business Page 5 Tips for Promoting Your Business What to Measure and How to Measure It CAUTION: Techno-Ecstasy Crossing
CAUTION: Techno-Ecstasy Crossing
Techno-Ecstasy \ˈtek-nōˈek-stə-sē\ (n)- a supreme love of newly developed technology9
Example: Poor Jim, he’s suffering from a severe case of techno-ecstasy, even his dog has a Facebook profile
CAUTION: Techno-Ecstasy Crossing
Ask Yourself These Three Questions What’s my focus- having a conversation or just
creating a page? How much participation is needed to make a
difference? Is it worth it? Do I understand what my social-media strategy is or
am I just trying to catch up with my teenager?
CAUTION: Techno-Ecstasy Crossing
4 Ways to Avoid Techno-Ecstasy Listen Understand Participate Harness
REMEMBER: Its about having a conversation- not how many fans you have or how many updates you can send out
Sources
1. http://www.facebook.com/press/files.php#/press.php
2. http://www.new.facebook.com/press/info.php?statistics
3. http://www.new.facebook.com/press/info.php?statistics
4. http://www.new.facebook.com/press/info.php?statistics
5. http://www.new.facebook.com/press/info.php?statistics
6. http://www.alexa.com/siteinfo/facebook.com
7. “Businesses get cheap help from a little birdie“ Author Jon Swartz Source: USA Today; 06/26/2009
8. http://blog.hubspot.com/blog/tabid/6307/bid/4813/Free-eBook-How-to-Use-Facebook-for-Business.aspx
9. “Social Media Reality Check” Gunning, Paul. Brandweek; 6/8/2009, Vol. 50 Issue 23, special section pAM18-18, 1p