Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year

10 Sneaky Loopholes to Stay Alive

Larry Kim, KissMetrics Webinar January, 2018

#CMCa2z @larrykim

Today’s Agenda:!

1. What Happened?

3. New FB Posting Tactics

5. What Does it Mean?

(New Strategy)

4. Larry’s Top 5 Alternate Channels to Explore This Year

2. News Feed: Now vs. Before

@larrykim @kissmetrics

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3 Random Facts About

Larry


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Slightly Obsessed With

Unicorns

Make PPC Magical Again!


Live in Harvard Square, Cambridge, MA


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WordStream in 2008 vs. 2017

2008 2017



Working on a New Venture for

the Last Few months!


Have a 3-year old Kid (#ppckid)

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And is it really a big deal? (Spoiler Alert: YES)

Part 1: What Changed?

@larrykim @unbounce #marketingoptweek



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Part 2: FB News Feed Changes

Now vs. Before




My Post FB Post Engagement

Unicorn Social Updates are +10x

More Engaging Than Donkey Posts

98% Go nowhere


“There’s more public content than posts from your friends and family, the balance of what's in News Feed has shifted away.”


“Posts from friends are going to be prioritized. Page posts will be demoted.”

Part3.ThreeNewFBPostingTacticstoTry(andonetoretire)


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Finding the Unicorn FB Posts Among The Donkeys

Spoiler Alert: Optimize for Comments


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9 out of 10 marketers suffer from Donkey Denial Syndrome*


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Need an Objective Way to Discern Unicorns vs. Non-Unicorn Posts

Spot The Unicorn


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Larry’s Donkey Detector

Finds Unusually Posts With Lots of Comments


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Strategy #1: Larry’s Unicorn Detecting Pyramid Scheme

1.  Audition content on other channels (Twitter, LinkedIn, etc.)

2.  Measure the comments

3.  Kill the Donkeys

4.  Post the winners to FB Page!


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Strategy #2: Make Unicorn Babies!



Post had +1000 comments and shares. HOW?

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Michael Stelzner told me he got hundreds of thousands of views on his video! (So I figured, I should do this, too).

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Strategy #3: The Russian Method


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•  42 “Likes” •  27 shares •  20 comments •  3 page likes •  200 website

clicks •  $50!


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FB Says They Will Penalize This Going Forward.

Warning: Stop Posting “Comment Bait”


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Part 4: My Top New Channels

to Explore in 2018



#5: Facebook Groups

(Groups Trigger Tons of Notifications)


#4: Facebook Messenger


Messaging Apps have Surpassed Social Networks

Big 4 Social Networking

Apps

Big 4 Messaging

Apps

Yet only 1% of businesses can automatically engage w/ customers via messaging.




(vs. 100M on FB)

#3: Instagram Still Alive


#2: Facebook Ads

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#1: Diversify Channels

Twitter LinkedIn Medium YouTube



Medium: Half-Million Views per Month!




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Part 5: New Social Media Strategy!


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What Does it All Mean?

RIP Link Posts from

Social


Website

FB

LinkedIn

Medium

Old Way:


FB

LinkedIn

Medium

New Way:


WebsiteWebsiteWebsiteWebsite

NowEnteringUnicorn-Land!

“BeaUnicorninaSeaofDonkeys”

THANKYOUThue&KissMetrics!


Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year

Marketing