Findabili ty Heather Lutze, CEO Findability Group Author of Findability Formula & Thumbonomics Books
Facebook Marketing - Social Search Made Easy and Effective for Business
Aug 20, 2015
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FindabilityHeather Lutze, CEOFindability Group
Author of Findability Formula & Thumbonomics Books
• 1 in 12 US Vehicle Owning Households Owns AN RV – approx. 8 Million
• Median Age for Owning an RV is 48 Years of Age
• Nearly 10% of All Americans 55 and older own an RV
Senior citizens are the fastest growing segment of Facebook users in the U.S., and could number 55 million by 2020,
according to the Pew Internet and American Life Project.
Findability
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Developing a Social Media Corporate Policy
> A Firm Corporate Policy> Clear rules of engagement> Etiquette regulations> Coordination with IT & Branding Teams> Public vs. Private
Find Your Internal Geek
• Assign Tasks• Write Facebook Posts• Take Videos • Capture Events • Dealers promotions
Profile:
oNews about you, as it relates to the businessoPersonalized picturesoKeyword rich profile information about you
Business Page:
oNews about the company & industryoSpecial promos for followersoCompany-Focused picturesoThought leadership discussions
Content - Profile Vs. Page
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Step 1: Setup a Facebook profile for your business persona & a Facebook “fan” page for your business
Facebook Action Plan
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Profile Anatomy
Your Profile Picture
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Your Wall* Have Keywords in
your updates*
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For Example:
How to Optimize Wall Post
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Your Tabs*Use Keywords in tab
content*13
For Example:
*Photos can be Optimized with Keywords*
Search Bar*Consumers can search
your profile if you include Keywords*
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Fan Page Anatomy
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Page Title *Always include a Keyword
here*
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Company-Focused Image
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Fanpage Wall*Use Keywords in
updates*
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For Example:
How To Optimize an Update
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Search Bar*Consumers can search
your profile if you include Keywords*
Step 1: Setup a Facebook profile for your business persona & a Facebook “fan” page for your business
Step 2: Create keyword rich content for Facebook
Facebook Action Plan
Facebook Time Management
Guy with a pile of work
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Hootsuite Anatomy
Push information to multiple media networks
Schedule and bulk upload information
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Watch clients and competitors
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See what people are saying about your company
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Hootsuite Benefits
Push information to multiple media networks
Schedule updates
Watch customers and competition
Record mentions of your business
Effectively manage all your platforms
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Step 1: Setup a Facebook profile for your business persona & a Facebook “fan” page for your business
Step 2: Create keyword rich content for Facebook
Step 3: Include “Facebook” in your HootSuite community
Facebook Action Plan
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Facebook Metrics
o Dominate Facebook Search- o “Targeted Keywords” o Facebook analyticso Friends o Likeso Commentso Google analytics
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Google Analytics
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Step 1: Setup a Facebook profile for your business persona & a Facebook “fan” page for your business
Step 2: Create keyword rich content for Facebook
Step 3: Include “Facebook” in your HootSuite community
Step 4: Track & measure your success
Facebook Action Plan
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