May 08, 2015
Facebook Lookalike Audiences
Agenda
How to create it?
What is Facebook Lookalike Audiences?
A Case Study
Things to know about it
How it benefits the Advertisers?
Quiz
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What is Facebook Lookalike Audiences?
“Lookalike audiences let you reach new people who are likely to be interested in your business because they are similar to a customer list you care about.”
Facebook Definition:
Facebook analyzes your Custom Audience list and creates a new segment that is optimized based on either Similarity or Greater Reach.
Facebook optimize’s Lookalike Audience by -
Similarity Greater Reach
top 1% of people in
country selected
Smaller reach but precise match
very specific match or have a
limited budget
top 5% of people in
country selected
less precise
matching
to reach more audience
OR
How to create it?
1) Power Editor ( March 19th)
2) API ( July 13th)
Requires an existing Custom Audience to build off
Power Editor
• In the Power Editor, select “Audiences” from the left• Select an existing Custom Audience or create a new one
• Click Create Similar Audience
• Choose the country & opt for similarity or greater reach
• Click Create (it may take 24-48 hours for it to be ready)
Lookalike Audiences API https://developers.facebook.com/docs/reference/ads-api/lookalike-audience-targeting/
• Targeting – It will work the same way as targeting a custom audience• Types – Similarity & Greater reach
• Target any kind of media, including Page post ads and domain ads
A Case Study
Quest Nutrition - Boosts Health with Facebook
This was a case study done by our competitor AdParlor
Goals
Grow brand awareness among the social and health conscious community
Acquire new fans and increase product sales
Strengthen brand loyalty with existing customers and encourage repeat purchases
To Achieve this – Implemented Custom Audiences + Lookalike Audiences
Results
Things to know about Lookalike Audiences
How many people should my
custom audience include?
Can I build a lookalike
audience of the people
who like my Page?
Can Facebook targeting be used in addition to a lookalike audience?
You can only target one country at a time
to target organic Page postsready to use 24-48 hours
after creating it
no additional costs for creating or usingno personally identifiable
information is shared back
with advertisers lookalike audience for email marketing or other forms of ad targeting
How it benefits the Advertisers?
Precise Targeting
Low CPL & CPA
Increased Conversions
Impressive ROI
Achieve Scale
Improve your Fan base
Identified New demographics
QuizType – Similarity is selected
to reach larger audience
Helps me to target who
like my page
False
False
Got limited budget and need
specific match – what type to
select?Similarity
Facebook targeting cant be used, if I am using Lookalike AudiencesFalse
Lookalike audiences performs better, if the custom audience list is bigTrue
Do we need to implement it in Feedizr?Yes !!! In V2 before Nov 1st, otherwise we wont get the PMD Ads badge
Can we use data from Data Center to create
Lookalike Audiences ?
No
Finally according to you, which criteria are used to say that two people look like each
other?
feed.krds.com facebook.com/KRDStwitter.com/KRDSwww.krds.com
THANK YOU