Facebook 04.-05.11.2010 Pärnu
Jul 06, 2015
04.-05.11.2010 Pärnu
1. Näide: soomaa.com
Võistlus :)
Tähelepanu vääriv
Lõbus...
... tõsine
Müstika...
Prominentidesära
How to
Jaga infi
Küsi nõu
Tekita küsimusi
2. Näide: Western
River Expeditions
As a 45-year-old woman on the trip put it, "You can read 'testimonials' all day long on someone's website, but that seems sugar coated to me. Facebook is loaded with real people saying real things and interacting with each other. This impressed me the most."
Enamus lisatud teateid pole mitte firma poolt vaid klientidelt
Personaliseeritud kutsed Facebooki kindlatel klienditeekonna hetkedel
1. Kohe vahetult peale päringut2. Kohe peale reserveeringut3. Enne retke algust4. Kohe peale retke lõppu
3. Näide: World
Nomads
Facebook kui müügikanal● WorldNomads müük läbi Facebooki on jõudnud
lühikese ajaga 25%- ni müügist, mis tuleb Googeli kaudu
● 38 500 Facebooki fänni
Kuidas?
„Have we invested in Facebook to build our community? yes we have, but whilst it continues to enable us to build more of an emotional connection, allows us to better understand the needs and desires of our travel community, then it will continue to be an investment well made.“
Chris Noble of WorldNomads:„It’s necessary to build an active community around your brand, being sure to tap in to what makes them tick as a group.“
http://www.feld.com/wp/archives/2010/05/the-power-of-why.html